MARTINI

BOMBAY SAPPHIRE® AND CHRISTIAN SIRIANO LAUNCH A FIRST-OF-ITS-KIND COCKTAIL COUTURE COLLECTION FOR THE NEXT EVOLUTION OF THE BRAND'S 'SAW THIS, MADE THIS' CREATIVE CAMPAIGN

Retrieved on: 
Monday, September 11, 2023

HAMILTON, Bermuda, Sept. 11, 2023 /PRNewswire/ -- BOMBAY SAPPHIRE® announces the continuation of the brand's 'Saw This, Made This' campaign by partnering with legendary fashion designer and creative visionary Christian Siriano to create a cocktail couture collection. Renowned for his boundary-pushing designs and inclusive approach to fashion, Siriano took inspiration from iconic BOMBAY SAPPHIRE gin cocktails to create a French 75-inspired haute couture gown, which took center stage at the brand's Spring/Summer 2024 NYFW show Friday at The Pierre Hotel in New York City, as well as a gin cocktail attire capsule collection to release in time for the holiday season.

Key Points: 
  • HAMILTON, Bermuda, Sept. 11, 2023 /PRNewswire/ -- BOMBAY SAPPHIRE® announces the continuation of the brand's 'Saw This, Made This' campaign by partnering with legendary fashion designer and creative visionary Christian Siriano to create a cocktail couture collection.
  • Siriano's French 75-inspired gown was designed with flourishes that transmute the celebratory cocktail's zip of bubbles, tang of lemon juice, and bright notes of gin.
  • The perfect gift for fashion and spirits lovers alike, the collection will be available to purchase this autumn on ChristianSiriano.com.
  • Partnering with Bombay Sapphire for the 'Saw This, Made This' campaign has allowed me to design a collection that transforms classic cocktail culture into fashion.

MARTINI CELEBRATES 160TH ANNIVERSARY WITH STAR STUDDED GALA IN MILAN

Retrieved on: 
Thursday, July 6, 2023

HAMILTON, Bermuda, July 6, 2023 /PRNewswire/ -- Last night saw iconic vermouth brand MARTINI toast its 160th anniversary at Italian hot spot DAZI Milano, attended by an array of famous faces, and stylish global guests.

Key Points: 
  • Guests toasted to MARTINI's iconic past and bright future with cocktails including the classic MARTINI Fiero and tonic, and a MARTINI Non-alcoholic Vibrante Spritz alongside the bespoke Elixir No.
  • 160 and the Mirto Negroni, created by Maura Milia Bar Manager of London's multi-award winning Connaught Bar.
  • Images from the MARTINI 160th celebration at Dazi Milan can be found here https://wetransfer.com/downloads/6f1ac4c516996c1ef547d0f993ce31e02023070... please credit all imagery to Alessandro Levati for Martini.
  • For more information on the campaign, and the celebration visit https://www.martini.com/ or @martini on all social media platforms.

MARTINI CELEBRATES 160TH ANNIVERSARY WITH STAR STUDDED GALA IN MILAN

Retrieved on: 
Thursday, July 6, 2023

HAMILTON, Bermuda, July 6, 2023 /PRNewswire/ -- Last night saw iconic vermouth brand MARTINI toast its 160th anniversary at Italian hot spot DAZI Milano, attended by an array of famous faces, and stylish global guests.

Key Points: 
  • Guests toasted to MARTINI's iconic past and bright future with cocktails including the classic MARTINI Fiero and tonic, and a MARTINI Non-alcoholic Vibrante Spritz alongside the bespoke Elixir No.
  • 160 and the Mirto Negroni, created by Maura Milia Bar Manager of London's multi-award winning Connaught Bar.
  • Images from the MARTINI 160th celebration at Dazi Milan can be found here https://wetransfer.com/downloads/6f1ac4c516996c1ef547d0f993ce31e02023070... please credit all imagery to Photo by Alessandro Levati/Getty Images for Martini.
  • For more information on the campaign, and the celebration visit https://www.martini.com/ or @martini on all social media platforms.

Bacardi Celebrates 160 Years of MARTINI

Retrieved on: 
Tuesday, July 4, 2023

This year is also the 30th anniversary of MARTINI joining the Bacardi portfolio of premium wines and spirits.

Key Points: 
  • This year is also the 30th anniversary of MARTINI joining the Bacardi portfolio of premium wines and spirits.
  • “For 160 years, MARTINI has been an icon of Italian culture while continuously evolving, innovating and inspiring each new generation.
  • Founded in 1863 by entrepreneur Alessandro Martini and herbalist Luigi Rossi, MARTINI has a legacy that goes far beyond the world of drinks.
  • Back in 1987, L’Osservatorio MARTINI – the MARTINI Observatory – was established in Northern Italy as a center dedicated to promoting sustainable farming methods.

SWITCHING NOT DITCHING: MARTINI REVEALS THE RISE OF GENERATION MODERATION

Retrieved on: 
Wednesday, March 15, 2023

LONDON, March 15, 2023 /PRNewswire/ -- Today leading Italian vermouth brand MARTINI® has unveiled fresh insights into how drinking habits are changing across the UK and US,  signalling the rise of 'Generation Moderation'. With spring and summer drinking occasions on the horizon, over half of Brits (53 %) are looking to reduce their alcohol intake.[1] But rather than quitting alcohol altogether, MARTINI has found more young adults than ever are switching, not ditching - choosing No & Low alcohol drinks more frequently.

Key Points: 
  • LONDON, March 15, 2023 /PRNewswire/ -- Today leading Italian vermouth brand MARTINI® has unveiled fresh insights into how drinking habits are changing across the UK and US,  signalling the rise of 'Generation Moderation'.
  • [1] But rather than quitting alcohol altogether, MARTINI has found more young adults than ever are switching, not ditching - choosing No & Low alcohol drinks more frequently.
  • [3] These increasingly 'sober curious' behaviours herald the rise of 'Generation Moderation', showing how Gen Z are thinking smarter when it comes to cutting down on drinking.
  • [4] Moderation is increasingly becoming a year-round trend as people move towards 'damper' lifestyles and prioritise their mental health and wellbeing.

Casa BACARDÍ Puerto Rico Welcomes Gabriel Solano as General Manager

Retrieved on: 
Wednesday, November 30, 2022

HAMILTON, Bermuda, Nov. 30, 2022 /PRNewswire/ -- Casa BACARDÍ Puerto Rico, the brand home of the world's most awarded rum and one of the most popular tourist destinations on the island, welcomes Gabriel "Gabe" Solano as General Manager, responsible for the complete visitor experience. The visitor center, located just outside San Juan, Puerto Rico, showcases mixology, stories about the rich history of the Bacardí family and brand, and an insider's view of the unique production process for the world's most awarded rum.

Key Points: 
  • HAMILTON, Bermuda, Nov. 30, 2022 /PRNewswire/ -- Casa BACARD Puerto Rico, the brand home of the world's most awarded rum and one of the most popular tourist destinations on the island, welcomes Gabriel "Gabe" Solano as General Manager, responsible for the complete visitor experience.
  • I'm thrilled to reconnect with my Puerto Rican roots and contribute to the success of Casa BACARD and its impact in the surrounding community" says Gabriel.
  • For those who can't make it in person to Casa BACARD Puerto Rico, there are still ways to join in on the fun.
  • The unique taste of BACARD rum inspired cocktail pioneers to invent some of the world's most famous recipes including the BACARD Mojito, the BACARD Daiquiri, the BACARD Cuba Libre, the BACARD Pia Colada and the BACARD El Presidente.

Bacardi U.S.A. and FIU's Chaplin School of Hospitality & Tourism Management Help FUTURE PROOF the Hospitality Industry

Retrieved on: 
Tuesday, November 8, 2022

Family-owned Bacardi continues to commit to creating positive impact and opportunities within the hospitality industry through its partnership with the Chaplin School of Hospitality & Tourism Management at Florida International University (FIU).

Key Points: 
  • Family-owned Bacardi continues to commit to creating positive impact and opportunities within the hospitality industry through its partnership with the Chaplin School of Hospitality & Tourism Management at Florida International University (FIU).
  • FUTURE PROOF is a Chaplin School certified program, open to U.S.-based applicants, built in collaboration with award-winning members of the bar industry, and supported by Bacardi U.S.A.
  • Upon completing the digital and live curricula, students will receive their Certificate Program in Future Proof Bar Training from FIUs Chaplin School of Hospitality & Tourism Management.
  • Florida International University's Chaplin School of Hospitality & Tourism Management is a Top 10 hospitality school among U.S. Public Universities and ranked 33rd in the world .

DEWAR'S® LAUNCHES NEW DEWAR'S 12-YEAR-OLD BLENDED SCOTCH WHISKY

Retrieved on: 
Monday, September 26, 2022

HAMILTON, Bermuda, Sept. 26, 2022 /PRNewswire/ -- DEWAR'S® Blended Scotch Whisky, the world's most awarded blended Scotch whisky, has unveiled the new DEWAR'S 12-Year-Old Blended Scotch Whisky. With a new look and feel, DEWAR'S 12-year-old has been taken to the next level with a whisky that balances complexity, flavor and smoothness.

Key Points: 
  • HAMILTON, Bermuda, Sept. 26, 2022 /PRNewswire/ -- DEWAR'S Blended Scotch Whisky, the world's most awarded blended Scotch whisky, has unveiled the new DEWAR'S 12-Year-Old Blended Scotch Whisky.
  • The new whisky builds upon the renowned DEWAR'S house style of floral, honeyed Highland whisky, with a hint of smoke.
  • We wanted to take DEWAR'S 12-Year-Old to the next level and bring the joys of quality Scotch whisky to a new generation of drinkers.
  • The new DEWAR'S 12-Year-Old Blended Scotch Whisky is presented in a new, premium clear glass bottle with a modified base, label and enclosure.

MARTINI® Achieves Sustainability Landmark

Retrieved on: 
Tuesday, July 5, 2022

After decades spent pioneering sustainable practices, MARTINI, the worlds number one Italian sparkling wine and vermouth from family-owned Bacardi, has reached a sustainability milestone 100% of the wineries for the entire MARTINI portfolio are now certified sustainable.

Key Points: 
  • After decades spent pioneering sustainable practices, MARTINI, the worlds number one Italian sparkling wine and vermouth from family-owned Bacardi, has reached a sustainability milestone 100% of the wineries for the entire MARTINI portfolio are now certified sustainable.
  • (Photo: Business Wire)
    Every drop of grape juice used in the production of MARTINI vermouth and sparkling wines, including MARTINI Fiero and the new MARTINI Non-Alcoholic Aperitivo range, is now sourced from wineries certified according to the standard set by Equalitas, the most comprehensive sustainability standard in Italian wine making.
  • Victoria Morris, Global VP MARTINI, added: The care we place on the sourcing of every ingredient is reflected in the quality and taste of every drop of MARTINI.
  • First created in 1863 in Turin, Italy, the MARTINI portfolio today includes: MARTINI Fiero, MARTINI Riserva Speciale Rubino, Ambrato & Bitter, MARTINI Bianco, Rosato, Rosso & Extra Dry, MARTINI Non-Alcoholic Vibrante & Floreale, MARTINI Asti, Prosecco & Ros Extra Dry.

Bacardi Appoints Jeff Branson as Vice President & General Manager for Canada

Retrieved on: 
Tuesday, April 19, 2022

Bacardi Canada, Inc., welcomes back long-time Bacardi leader Jeff Branson as Vice President & General Manager for Canada.

Key Points: 
  • Bacardi Canada, Inc., welcomes back long-time Bacardi leader Jeff Branson as Vice President & General Manager for Canada.
  • Jeff reports to Pete Carr, Regional President of Bacardi North America, and will return to his native country and will be based in Toronto.
  • View the full release here: https://www.businesswire.com/news/home/20220419005060/en/
    Bacardi Appoints Jeff Branson as Vice President & General Manager for Canada (Photo: Bacardi)
    As we look toward the next chapter for Bacardi in Canada, Jeff has the perfect blend of industry knowledge, Bacardi insights, and understanding of the local market in order to deliver on our growth plans, says Pete Carr, Regional President Bacardi North America.
  • Bacardi Canada, Inc. is the Canada import and distribution arm of family-owned Bacardi Limited, the largest privately held spirits company in the world.