Reborn Coffee Partners with COLLECTIVE to Expand Brand into Malaysia and Indonesia
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Thursday, January 19, 2023
BREA, Calif., Jan. 19, 2023 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (NASDAQ: REBN) (“Reborn”, or the “Company”), a California-based retailer of specialty coffee, today announced it has signed a Memorandum of Understanding with COLLECTIVE PROJECT SDN BHD (“COLLECTIVE”), an owner and operator of a wholesale distribution network with various specialty cafes in Malaysia, on January 15, 2023 to establish an equity joint venture to expand and develop Reborn’s coffee brand throughout Southeast Asia.
Key Points:
- In retail, COLLECTIVE is partnering with other artisanal producers specifically in gelato and pastries to expand their specialty product offerings.
- Barrie Nasim, Founder and CEO of COLLECTIVE, has over 10 years’ experience in specialty coffee and distribution.
- COLLECTIVE is at the forefront of a new generation of consumers who are enthusiastic about specialty and sustainable coffee.
- We have also identified profitable companies with synergy for potential acquisition in Malaysia and Jakarta to contribute to Reborn earnings.