Colgate Wants Everyone to Know Your Smile is Your Superpower with New Campaign
NEW YORK, March 25, 2024 /PRNewswire/ -- Colgate believes in celebrating differences—in people and their smiles. But today's media landscape tends to tell a different story, as most online and TV personalities boast nearly identical sets of straight, gleaming teeth with no gaps. It's no wonder why 65% of Gen Z respondents reported that pressure to have a perfect smile negatively impacts their confidence, and 85% would like to change their smiles.*
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Colgate wants to remind people everywhere, especially Gen Z, that the most beautiful smile is the one they own. - That's why today, Colgate is launching the My Smile is My Superpower campaign by unveiling an original music video: "The Beauty of Gaps."
- Through this campaign, Colgate aims to show everyone, once and for all, that all smiles are beautiful smiles, no matter their size, shape or shade.
- "We at Colgate know that there is power in every smile, and I am proud that with this initiative we are providing resources to help kids smile with confidence wherever they go."