Tom Quirk | Jotup

Discuss Continues Record Growth and Market Momentum in 1H 2023

Retrieved on:

Tuesday, July 18, 2023

Those efforts have led to a 94% increase in DIY research on its platform in H1 2023 vs. H1 2022.

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Those efforts have led to a 94% increase in DIY research on its platform in H1 2023 vs. H1 2022.
To support its continued international growth, Discuss also added several new roles including David Bailey, it’s new EMEA and APAC Sales Director .
Discuss will be exhibiting in Booth #420 this week at The Quirks Event , July 19-20, 2023 in New York City.
Stop by to see a demo of the Discuss People Experience Platform or meet with a Discuss representative.

Fuel Cycle Recognized on Two of Quirk's 10 Top Research Companies Lists

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Tuesday, March 22, 2022

Cloud, Intelligence, Advertising, Advanced Fuel Cycle Initiative, Research, Ecosystem, Tom Quirk, Failure, Online shopping, Nuclear fuel cycle

SANTA MONICA, Calif., March 22, 2022 /PRNewswire/ -- Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced its placements on Quirk's 10 Top Advertising Research Companies 2022 and 10 Top Concept Research and Testing Companies 2022 lists for its research platform. The lists were published in Quirk's March/April 2022 issue.

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SANTA MONICA, Calif., March 22, 2022 /PRNewswire/ -- Fuel Cycle Inc. , the leading market research cloud for Fortune 500 companies, today announced its placements on Quirk's 10 Top Advertising Research Companies 2022 and 10 Top Concept Research and Testing Companies 2022 lists for its research platform.
The 10 Top Advertising Research Companies 2022 list highlights companies specializing in advertising research with proven tools and methodologies, such as choosing the right medium and targeting the correct consumers, that have boosted brands' ad effectiveness.
The 10 Top Concept Research and Testing Companies 2022 list features companies that have demonstrated effective product development through recruitment services, package testing or survey programming.
"Actionable market research is the difference between success and failure for many brands," said Rick Kelly , chief product officer at Fuel Cycle .

Zappi Named Best Place to Work in Marketing Research and Insight Excellence Awards

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Tuesday, November 16, 2021

Industry, Tom Quirk, Culture, Education, NetZero, Research, Marketing research, MRS, Trust, Marketing, Auction, Management, Public relations

LONDON, Nov. 16, 2021 /PRNewswire-PRWeb/ -- Zappi, the ad and innovation testing platform built by brands for brands, today announced it has been named Best Place to Work in the first year this category was offered by the Marketing Research and Insight Excellence Awards.

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LONDON, Nov. 16, 2021 /PRNewswire-PRWeb/ -- Zappi, the ad and innovation testing platform built by brands for brands, today announced it has been named Best Place to Work in the first year this category was offered by the Marketing Research and Insight Excellence Awards.
Powered by Quirk's Media, these awards celebrate the marketing research and insights industry and shine a light on the researchers, vendors, products and services that are adding value and impact to market research.
"Everyone at Zappi works hard to ensure our company is an engaging and inclusive place to work because we know our culture is a competitive advantage.
When our team members are trusted and empowered to make their own decisions and grow their own careers, Zappi wins.

Zappi Acquires Chicago-Based Start-Up Data Quorum to Elevate Platform Capabilities

Retrieved on:

Tuesday, September 14, 2021

Software as a service, Partnership, Culture, Verizon Communications, PepsiCo, Media, Macdonald, Solution, Acquisition, Intellect Games, McDonald's, Research, Tom Quirk

Founded in 2019, Data Quorum was known for its custom automated statistical analysis applications built and delivered through its SaaS application.

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Founded in 2019, Data Quorum was known for its custom automated statistical analysis applications built and delivered through its SaaS application.
It comprised a small group of statisticians and researchers, each with over 25 years of experience, who Zappi is pleased to welcome.
This team, Paul Holtzman, Mary-Beth Lake and David Thomas, are poised to help Zappi build strong research solutions, develop better connections to in-market results and elevate Zappi's analysis and reporting capabilities.
Stephen Phillips, Zappi's chief executive officer, added, "I'm pleased to welcome Data Quorum to Zappi.

Lindsey Gladden Joins Zappi from Keurig Dr Pepper to Lead Shopper Pillar

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Wednesday, August 25, 2021

Cream, Zero, Gladden, Macdonald, Partnership, PepsiCo, Tom Quirk, McDonald's, Demand, Verizon Communications, Technology, Keurig Dr Pepper, Media, Solution, Online shopping

An experienced consumer insights professional, she will be responsible for building Zappi's shopper insights pillar and designing solutions that help companies create better shopping experiences that drive action.

Key Points:

An experienced consumer insights professional, she will be responsible for building Zappi's shopper insights pillar and designing solutions that help companies create better shopping experiences that drive action.
Gladden joins Zappi from Keurig Dr Pepper, where her work on the brand's insights team helped launch successful ad campaigns as well as innovations such as Dr Pepper and Cream Soda and Dr Pepper Zero Sugar.
With over a decade of insights experience on both the client and supplier sides, Gladden has also held roles at PepsiCo, Verizon and Kantar Millward Brown.
"I am thrilled to help build out Zappi's new shopper insights pillar and design the tools I was always looking for while working on the client side," Gladden said.