Sense over Sensibility for Singles' Day Shopping Extravaganza, Unveils Soul App
SHANGHAI, Nov. 16, 2023 /PRNewswire/ -- 2023 sees the Singles' Day shopping festival enter its 15th year.
- SHANGHAI, Nov. 16, 2023 /PRNewswire/ -- 2023 sees the Singles' Day shopping festival enter its 15th year.
- Since its inception on a university campus as a celebration of singledom, Singles' Day has carved out a place in youth culture.
- Later repurposed by e-commerce retailers into a signature shopping bonanza, it is now being watched closely as a barometer of emerging consumer trends.
- In an attempt to answer these questions, Just So Soul, the research unit of Soul App, recently published a report titled 2023 Singles' Day Insights: Gen-Z Consumer Behavior, which is based on 1,757 responses collected on Soul.