Les Mills

New LES MILLS XR game takes dance fitness into a new dimension

Retrieved on: 
Friday, December 15, 2023
LES, Oculus Quest, Monstercat, Extended reality, Odder Municipality, XR, Music, Fortnite, Partnership, Wii, VR, Les Mills, FUN, Meta, Video game, Nightclub, Entertainment, Dance, Kiwi

LONDON, Dec. 15, 2023 /PRNewswire/ -- Global fitness leader Les Mills has today unveiled LES MILLS XR DANCE – the world's first VR fitness game to bring professional dancers into your living room as personal coaches and partners in partying.

Key Points: 
  • LONDON, Dec. 15, 2023 /PRNewswire/ -- Global fitness leader Les Mills has today unveiled LES MILLS XR DANCE – the world's first VR fitness game to bring professional dancers into your living room as personal coaches and partners in partying.
  • Whereas previous dance fitness games only offer animated avatars as instructors, LES MILLS XR DANCE players receive truly immersive one-on-one coaching from a star-studded cast of dance professionals in full hologram.
  • LES MILLS XR DANCE is the latest collaboration between the Kiwi fitness brand and XR gaming specialist Odders.
  • We're thrilled to continue our longstanding partnership with Les Mills through Dance XR and look forward to bringing energetic, feel-good music to fitness enthusiasts everywhere."

New LES MILLS XR game takes dance fitness into a new dimension

Retrieved on: 
Thursday, December 14, 2023
LES, Oculus Quest, Monstercat, Extended reality, Odder Municipality, XR, Music, Fortnite, Partnership, Wii, VR, Les Mills, FUN, Meta, Video game, Nightclub, Entertainment, Dance, Kiwi

LONDON, Dec. 14, 2023 /PRNewswire/ -- Global fitness leader Les Mills has today unveiled LES MILLS XR DANCE – the world's first VR fitness game to bring professional dancers into your living room as personal coaches and partners in partying.

Key Points: 
  • LONDON, Dec. 14, 2023 /PRNewswire/ -- Global fitness leader Les Mills has today unveiled LES MILLS XR DANCE – the world's first VR fitness game to bring professional dancers into your living room as personal coaches and partners in partying.
  • Whereas previous dance fitness games only offer animated avatars as instructors, LES MILLS XR DANCE players receive truly immersive one-on-one coaching from a star-studded cast of dance professionals in full hologram.
  • LES MILLS XR DANCE is the latest collaboration between the Kiwi fitness brand and XR gaming specialist Odders.
  • We're thrilled to continue our longstanding partnership with Les Mills through Dance XR and look forward to bringing energetic, feel-good music to fitness enthusiasts everywhere."

LES MILLS XR BODYCOMBAT breaks new ground with multi-reality fitness gaming

Retrieved on: 
Wednesday, October 11, 2023
Vision Quest, LES, US, META, Motion, Music, Mixed reality, Meta, XR, Odder Municipality, Motivation, Slime Mori Mori Dragon Quest 3, Les Mills, VR, Boxing, Mobile phone, Video game, Sport

AUCKLAND, New Zealand, Oct. 11, 2023 /PRNewswire/ -- Global fitness leader Les Mills has today launched LES MILLS BODYCOMBAT XR – the latest instalment of its breakout VR fitness app – boasting groundbreaking new features for the META Quest 3 headset.

Key Points: 
  • AUCKLAND, New Zealand, Oct. 11, 2023 /PRNewswire/ -- Global fitness leader Les Mills has today launched LES MILLS BODYCOMBAT XR – the latest instalment of its breakout VR fitness app – boasting groundbreaking new features for the META Quest 3 headset.
  • META Founder Mark Zuckerberg hailed the BODYCOMBAT XR app as an example of next-level innovation during his launch of the META Quest 3 headset in California.
  • As the world's most popular martial arts workout, BODYCOMBAT™ is enjoyed by millions each week across the world's top gyms.
  • Standout features of the game include:
    The BODYCOMBAT XR app goes beyond jabs, hooks, and uppercuts, with new punch moves and knee strikes added to the dynamic fitness session.

LES MILLS XR BODYCOMBAT breaks new ground with multi-reality fitness gaming

Retrieved on: 
Tuesday, October 10, 2023
Vision Quest, LES, US, META, Motion, Music, Mixed reality, Meta, XR, Odder Municipality, Motivation, Slime Mori Mori Dragon Quest 3, Les Mills, VR, Boxing, Mobile phone, Video game, Sport

AUCKLAND, New Zealand, Oct. 10, 2023 /PRNewswire/ -- Global fitness leader Les Mills has today launched LES MILLS BODYCOMBAT XR – the latest instalment of its breakout VR fitness app – boasting groundbreaking new features for the META Quest 3 headset.

Key Points: 
  • AUCKLAND, New Zealand, Oct. 10, 2023 /PRNewswire/ -- Global fitness leader Les Mills has today launched LES MILLS BODYCOMBAT XR – the latest instalment of its breakout VR fitness app – boasting groundbreaking new features for the META Quest 3 headset.
  • META Founder Mark Zuckerberg hailed the BODYCOMBAT XR app as an example of next-level innovation during his launch of the META Quest 3 headset in California.
  • As the world's most popular martial arts workout, BODYCOMBAT™ is enjoyed by millions each week across the world's top gyms.
  • Standout features of the game include:
    The BODYCOMBAT XR app goes beyond jabs, hooks, and uppercuts, with new punch moves and knee strikes added to the dynamic fitness session.

ABC Fitness Strikes Partnership Deal with Les Mills to Offer World Leading On-Demand Workouts via ABC IGNITE and ABC TRAINERIZE

Retrieved on: 
Tuesday, May 9, 2023
Music, Partnership, Les Mills, IGNITE, LES, ROCK, Length of stay, ABC, CFO, System, Health, Fitness, Environment, Television, Nightclub

LITTLE ROCK, Ark., May 9, 2023 /PRNewswire/ -- Today, ABC Fitness (ABC), the leading provider of technology and related services for the fitness industry, has announced a partnership with Les Mills, the world's largest provider of group fitness programs, to offer its world-class on-demand video classes via ABC IGNITE and ABC TRAINERIZE. This partnership allows club operators to provide highly engaging and personalized fitness classes to their members, driving engagement and excitement in their fitness routines while delivering a competitive advantage for their business.

Key Points: 
  • ABC IGNITE and ABC TRAINERIZE mobile coaching apps allow fitness operators to enhance member experiences with streaming access to world-class Les Mills fitness classes anywhere, anytime.
  • LITTLE ROCK, Ark., May 9, 2023 /PRNewswire/ -- Today, ABC Fitness (ABC), the leading provider of technology and related services for the fitness industry, has announced a partnership with Les Mills, the world's largest provider of group fitness programs, to offer its world-class on-demand video classes via ABC IGNITE and ABC TRAINERIZE.
  • Integration of Les Mills on-demand video classes and range of workout programs, including BODYPUMP®, BODYCOMBAT®, and LES MILLS GRIT™, among others, will be available to ABC IGNITE Engagement and ABC TRAINERIZE Enterprises customers.
  • "When the world's biggest fitness technology company partners with the biggest provider of fitness programming on the planet, exciting things are possible," said Bill Davis, CEO of ABC Fitness.

Fitness Club Management and Fitness Industry Veteran Al Noshirvani Launch Method Gym

Retrieved on: 
Saturday, April 1, 2023
Partnership, Food, Cybex, Les Mills, Concept, Torque, World Gym, Concept2, Zumba, Barre, Yoga, Lifting, Matrix, System, Life Fitness, HIIT, Interior design, Nightclub, Tourism, Nautilus, Methoprene, Connexus

DALE CITY, Va., April 01, 2023 (GLOBE NEWSWIRE) -- Fitness Club Management is pleased to announce the launch of its new fitness brand, Method Gym, in Dale City, Virginia and Leonardtown and California, Maryland.

Key Points: 
  • DALE CITY, Va., April 01, 2023 (GLOBE NEWSWIRE) -- Fitness Club Management is pleased to announce the launch of its new fitness brand, Method Gym, in Dale City, Virginia and Leonardtown and California, Maryland.
  • "After listening to feedback from our community, we felt the timing was right to bring our members a modern, elevated, full-service experience with a boutique fitness touch and thoughtful wellness experiences," said Al Noshirvani, CEO, Fitness Club Management.
  • "We appreciate the years of support and partnership with one of the most iconic brands in the fitness industry," said Greg Tayman, COO, Fitness Club Management.
  • And that progress matters more than perfection.”
    To celebrate the brand launch, Method Gym is offering $0 down on new memberships, and just $1 for April dues.

ADIDAS AND LES MILLS ANNOUNCE NEW BRAND PARTNERSHIP TO SHAPE THE FUTURE OF TRAINING

Retrieved on: 
Wednesday, February 8, 2023
Yoga, Freedom, Motivation, HIIT, Adidas, Health, Les Mills, Movement, City, Heart, Partnership, Sportswear, LES, Virtual reality, Breathability, Sport

The partnership will connect adiClub and Les Mills by offering immersive and personalized solutions to over 300 million adiClub members.

Key Points: 
  • The partnership will connect adiClub and Les Mills by offering immersive and personalized solutions to over 300 million adiClub members.
  • Under the partnership, the latest high-performance adidas training apparel, footwear and accessories will be worn by the industry-leading LES MILLS global athlete network.
  • Clive Ormerod, Les Mills CEO, says: "The brand partnership with adidas will redefine fitness for the next generation of training fans, driven by our focus on innovation, connection, and motivation.
  • The Les Mills edit of the latest innovation in training apparel, footwear and accessories from adidas will be available at: www.adidas.com/training

ADIDAS AND LES MILLS ANNOUNCE NEW BRAND PARTNERSHIP TO SHAPE THE FUTURE OF TRAINING

Retrieved on: 
Wednesday, February 8, 2023
Yoga, Freedom, Motivation, HIIT, Adidas, Health, Les Mills, Movement, City, Heart, Partnership, Sportswear, LES, Virtual reality, Breathability, Sport

The partnership will connect adiClub and Les Mills by offering immersive and personalized solutions to over 300 million adiClub members.

Key Points: 
  • The partnership will connect adiClub and Les Mills by offering immersive and personalized solutions to over 300 million adiClub members.
  • Under the partnership, the latest high-performance adidas training apparel, footwear and accessories will be worn by the industry-leading LES MILLS global athlete network.
  • Clive Ormerod, Les Mills CEO, says: "The brand partnership with adidas will redefine fitness for the next generation of training fans, driven by our focus on innovation, connection, and motivation.
  • The Les Mills edit of the latest innovation in training apparel, footwear and accessories from adidas will be available at: www.adidas.com/training

YouFit Gyms Announces Multimillion Dollar Investment Into Locations

Retrieved on: 
Thursday, January 12, 2023
COVID-19, Marketing, Youfit, Social media, Univision, Les Mills, IHeartRadio, Life insurance, Interior design

DEERFIELD BEACH, Fla., Jan. 12, 2023 /PRNewswire/ -- YouFit Gyms, the popular nationwide fitness chain, today announced its plans for a multimillion-dollar investment to further enhance their 70+ locations for their members.

Key Points: 
  • DEERFIELD BEACH, Fla., Jan. 12, 2023 /PRNewswire/ -- YouFit Gyms, the popular nationwide fitness chain, today announced its plans for a multimillion-dollar investment to further enhance their 70+ locations for their members.
  • "Providing state-of-the-art equipment and fitness programming at affordable prices is vital to YouFit's continued success," says Josh Rider, Chief Revenue Officer at YouFit Gyms.
  • In addition to the investment YouFit Gyms is making, they recently agreed to sell the YouFit Gyms Texas locations to Retro Fitness.
  • For more information, or to find a YouFit Gyms location near you, visit https://youfit.com/ .

Express workouts, primal movements, active recovery among 2023 fitness trends

Retrieved on: 
Tuesday, December 13, 2022
Social media, Baby boomers, Exercise, Express, Yoga, HIIT, Rest, Les Mills, Mental health, Pilates, Marketing, Ageing, Education, High, Millennials, Health, Tabata, Appetite, Medicine, Toy, Entertainment

The top 10 fitness trends predicted for 2023:

Key Points: 
  • The top 10 fitness trends predicted for 2023:
    Fusion-style group fitness:cross-experience training with varying modalities such as yoga/HIIT, boxing/Pilates (31%)
    Pre-choreographed group fitness classes:small group, bootcamps, circuit training, cycling, dance, etc.
  • (31%)
    Functional fitness includes bodyweight exercises, as well as core strengthening and other primal moves focused on stability and balance.
  • Active aging and older adult training are expected to be among the top fitness trends, reflecting increased interest in fitness for health and wellbeing among adults 55+.
  • Whether in the studio or at home, pre-choreographed group fitness classes remain at the top of the 2023 trends list.