Stage Entertainment

ADVANCE PROMOTES JANINE MCGRATH SHELFFO TO GROUP PRESIDENT AND CHIEF GROWTH & STRATEGY OFFICER

Retrieved on: 
Wednesday, January 3, 2024

NEW YORK, Jan. 3, 2024 /PRNewswire/ -- Advance, a private, family-held business that owns and invests in a broad range of companies across media, entertainment, communications, technology and education, today announced that Janine McGrath Shelffo has been named Group President and Chief Growth & Strategy Officer.

Key Points: 
  • NEW YORK, Jan. 3, 2024 /PRNewswire/ -- Advance, a private, family-held business that owns and invests in a broad range of companies across media, entertainment, communications, technology and education, today announced that Janine McGrath Shelffo has been named Group President and Chief Growth & Strategy Officer.
  • In this newly-created role, Shelffo will lead both the growth strategy to define the shape of Advance's expanding operating portfolio and the refinement of Advance's operating model to support its long-term growth ambitions across the enterprise.
  • Shelffo joined Advance in 2017 as the company's first Chief Strategy and Development Officer following a 25-year career in investment banking.
  • Through service on their boards, Janine has helped oversee the continuing progress of these companies under Advance ownership.

Countable Partnership with Subtext Increases Brand Engagement to Underserved Digital Communities

Retrieved on: 
Wednesday, October 12, 2022

NEW YORK, Oct. 12, 2022 (GLOBE NEWSWIRE) -- Subtext , an award-winning texting platform connecting brands and their audiences, today announced its partnership with Countable , the leading SaaS platform for community management and engagement.

Key Points: 
  • NEW YORK, Oct. 12, 2022 (GLOBE NEWSWIRE) -- Subtext , an award-winning texting platform connecting brands and their audiences, today announced its partnership with Countable , the leading SaaS platform for community management and engagement.
  • Through this partnership, Countables platform will offer Subtexts SMS services to enable communication avenues to underserved digital communities that may not have direct or consistent access to broadband internet.
  • Countables partnership with Subtext not only enables Countable to integrate best-in-class SMS services but accommodates the need for brands and organizations to engage whole communities often left out of communication strategies most commonly consisting of low-income families, essential workers, and remote-access households.
  • "Countable is changing the way brands and organizations engage with their communities, and we couldn't be more excited to help them continue to drive meaningful impact, said Mike Donoghue, co-founder and CEO of Subtext.

Making Science Enters the German Market and Launches a Joint Venture With the Independent Agency Pilot

Retrieved on: 
Thursday, April 28, 2022

Making Science , a technology and digital marketing consultancy specialising in e-commerce and digital acceleration, today announced its entry into the German market alongside the German company, pilot.

Key Points: 
  • Making Science , a technology and digital marketing consultancy specialising in e-commerce and digital acceleration, today announced its entry into the German market alongside the German company, pilot.
  • Entering the German market is a great milestone for Making Science since it is one of the five top advertising markets worldwide.
  • Making Science will hold a 24.9% equity stake in the joint venture, which will serve direct-to-consumer and e-commerce brands in the German market.
  • Making Sciences entry into Germany through pilot brings with it a joint venture between both companies to promote pilot ignite, a new agency that will focus on the German market, especially Direct-to-Consumer and e-commerce clients.

Subtext Expands Outreach to Student-Athletes With Investment In INFLCR NIL Technology

Retrieved on: 
Monday, April 25, 2022

Initially, Subtext worked with INFLCR, the industry-leading brand building and NIL business management app, to provide student-athletes with education and best practices around monetizing through their texting platform.

Key Points: 
  • Initially, Subtext worked with INFLCR, the industry-leading brand building and NIL business management app, to provide student-athletes with education and best practices around monetizing through their texting platform.
  • The partnership gives direct access to Subtext through INFLCR and automates reporting for all Subtext transactions.
  • This expanded investment will bring more NCAA-athletes into the Subtext community, allowing them to own their relationships with fans and build value in their brands, said Mike Donoghue, co-founder and CEO of Subtext.
  • Subtext was one of our first NIL partners in July because they stood out with their clear value-prop for student-athletes.

Subtext Announces New App on Creator Economy Platform Koji

Retrieved on: 
Thursday, December 16, 2021

NEW YORK, Dec. 16, 2021 (GLOBE NEWSWIRE) -- Subtext , an award-winning messaging service connecting creators and fans, today announced the launch of its new Koji Link in Bio app.

Key Points: 
  • NEW YORK, Dec. 16, 2021 (GLOBE NEWSWIRE) -- Subtext , an award-winning messaging service connecting creators and fans, today announced the launch of its new Koji Link in Bio app.
  • The app gives creators the ability to easily share their Subtext profile and gain subscribers directly from their Link in Bio.
  • Were excited about the greater accessibility having a Koji app in a creators Link in Bio will give their followers.
  • The new Subtext app offers creators the ability to link their Subtext profile to their Link in Bio where followers can then preview and subscribe directly to their texting services there.

Subtext Selected by BlueLena to Provide Customers Intimate Avenue to Strengthen Audience Relationships and Boost Revenue

Retrieved on: 
Tuesday, November 16, 2021

Through this partnership, BlueLena's portfolio of over 100 publishers will have access to a high-touch channel to engage audiences and increase revenue through subscriber retention.

Key Points: 
  • Through this partnership, BlueLena's portfolio of over 100 publishers will have access to a high-touch channel to engage audiences and increase revenue through subscriber retention.
  • With Subtext, BlueLena's customers can meet readers' evolving communication preferences by creating unique one-on-one connections with their audiences free from the clutter of email and noise of social media.
  • Publishers leveraging Subtext have historically found up to a 60% reduction in subscriber churn by adding texting to their subscription experience, increasing revenue and reader retention.
  • Everyone knows the email playbook for reader revenue, said Ned Berke, VP of Audience Strategy at BlueLena.

Subtext Partners with INFLCR to Offer Student Athletes an Intimate Way to Connect with Their Fans and Monetize Their Following

Retrieved on: 
Tuesday, August 24, 2021

With Subtext, NCAA student-athletes can create their own subscriber communities and share exclusive updates with their biggest supporters in a way that remains compliant with NCAA reporting requirements.

Key Points: 
  • With Subtext, NCAA student-athletes can create their own subscriber communities and share exclusive updates with their biggest supporters in a way that remains compliant with NCAA reporting requirements.
  • NCAA athletes have been granted a momentous opportunity to rightfully monetize their personal brand, said Mike Donoghue, co-founder and CEO of Subtext.
  • Instead of renting their relationship with fans from the social platforms, athletes can use Subtext to build income and community without compromise.
  • This partnership gives INFLCR athletes a compliant way to earn income right from their phone through text conversations with their fans.