CG Roxane Goes Straight to the Source in its Newest Campaign
NOVATO, Calif., June 27, 2022 /PRNewswire/ -- CG Roxane LLC, the privately held, family-owned and operated maker of Crystal Geyser® Alpine Spring Water®, today announced the brand's 360° integrated campaign, Where Does It Come From?. The campaign continues to build on the Simple… but not easy™ stories of the Water Obsessed storyline introduced in 2020, this year offering a closer look at the natural spring source of its Crystal Geyser®Alpine Spring Water®.
- The 2022 campaign continues to feature real-life CG Roxane employees, like its VP of Manufacturing Lionel Ferchaud, and speaks to Crystal Geyser Alpine Spring Water and its paramount trait of being bottled directly at the source.
- "At CG Roxane we are committed to serving our communities with natural alpine spring water," said CG Roxane VP of Manufacturing Lionel Ferchaud.
- Crystal Geyser Alpine Spring Water is the number one nationally distributed bottled spring water in the United States and is a product of CG Roxane.
- CG Roxane has been an environmental steward since it began operation in 1990, with the core founding principle of bottling spring water at its source.