YSL Beauty Accelerates Abuse Is Not Love Combatting Intimate Partner Violence (IPV) in 17 Countries in Partnership with Local Non-Profit Organisations
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Wednesday, November 17, 2021
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PARIS, Nov. 17, 2021 /PRNewswire/ -- Since the launch of its Abuse Is Not Love program last year, YSL Beauty has made a significant impact in educating over 100,000 young people about abusive relationships and supporting grassroots organisations. Building upon this first year initiatives, Abuse Is Not Love is now entering its next phase of growth, most notably with the expansion of its partnerships with non-profit organisations in 17 countries across four continents. The brand will also launch a new online training tool this month to provide resources and support for those in abusive relationships, as well as providing tools for those looking to become allies.
Key Points:
- This year, the program has expanded its reach to include grassroots partnerships in 14 additional countries, bringing the total to 17.
- A significant component of the brand's global engagement agenda is the launch of the Abuse Is Not Love website.
- In the UK, Yves Saint Laurent Beauty developed Abuse Is Not Lovein partnership with the non-profit organisation Women's Aid Federation of England.
- From educating children through to training YSL staff, it's vital everyone has an understanding of abuse so abuse is recognised, more survivors can be supported and we can end Intimate Partner Violence.