Strategy Update: Mercedes-Benz Vans to Further Strengthen Its Position as Leading Manufacturer of Premium Light Commercial Vehicles
VAN.EA -- Mercedes-Benz Van Electric Architecture (Photo: Business Wire)
- Serving both private and commercial customers, Mercedes-Benz Vans will pursue a differentiated approach to each segment.
- Parallel to this, the division is pursuing a premium strategy for the commercial vans segment that represents around 80% of the division’s sales share serving different industries.
- Looking ahead, significant growth potential is seen in the United States for premium commercial large vans and in China for luxury private vans.
- Mercedes-Benz Vans serves multiple industries spanning from basic Courier, Express and Parcel (Last Mile Delivery) vehicles to the highly profitable recreational vehicles (RVs).