Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Samsung Smart TV: 5% Higher Invalid Traffic (IVT) Rate on FAST Apps
LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Samsung Smart TV.
- LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Samsung Smart TV.
- The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Samsung Smart TV devices in Q4 2023.
- IVT rates for FAST apps on Samsung Smart TV are 5% higher than those for non-FAST apps.
- FAST apps appear to be thriving in response to this sentiment, providing users with free (albeit ad-supported) video streaming services.”