Hyundai Motor Group Draws Attention to Busan's Bid for 2030 World Expo with Large-Scale Outdoor Advertisement in Paris
The Group revealed that it had initiated a final push to secure the 2030 World Expo in Busan by displaying outdoor advertisement in partnership with leading Korean graffiti artist 'JAY FLOW.'
- The Group revealed that it had initiated a final push to secure the 2030 World Expo in Busan by displaying outdoor advertisement in partnership with leading Korean graffiti artist 'JAY FLOW.'
- The ad will adorn approximately 270 digital screens in prominent Parisian urban zones and shopping centers throughout November.
- The digital outdoor advertisement captures vibrant designs featuring iconic Busan symbols like seagulls and the Gwangan Bridge, along with the message 'BUSAN is Ready,' conveying the city's readiness to host the 2030 World Expo.
- The Group also highlights Busan's commitment to hosting a carbon-neutral World Expo by featuring the IONIQ 5, its dedicated electric vehicle, in the videos.