How news producers can drive consumers toward misinformation - even when they want the truth
Rand and his coauthors saw that this approach left out a fundamental piece of the equation — misinformation producers.
- Rand and his coauthors saw that this approach left out a fundamental piece of the equation — misinformation producers.
- “Consumers don't just make unilateral choices about what they consume, but instead, their choices depend on the content that producers produce.
- This is possible when two conditions are met: news producers can present different stories to different consumers using microtargeting and consumers are somewhat inattentive.
- Right now, the deck may be stacked in misinformation producers’ favor — but as Rand and his team found, close attention puts consumers back in control.