SOCi Raises $120M, Accelerates Vision of Redefining Marketing Software
SAN DIEGO, March 7, 2023 /PRNewswire/ -- SOCi Inc., the marketing platform for multi-location brands, announced today it has raised a total of $120 million to invest in a revolutionary line of A.I. marketing products and to expand into new markets. The round is led by JMI Equity ("JMI"), a growth equity firm focused on investing in leading enterprise software companies, with participation from Vertical Venture Partners (VVP), Blossom Street Ventures, and strategic investor Renew Group Private Limited, owner of 5-hour Energy International and other innovative products.
- SAN DIEGO, March 7, 2023 /PRNewswire/ -- SOCi Inc. , the marketing platform for multi-location brands, announced today it has raised a total of $120 million to invest in a revolutionary line of A.I.
- Led by a group of neuro and data scientists, SOCi aims to leverage the new investment to change the relationship its customers have with marketing software.
- These capabilities are what attracted Renew Group to explore SOCi as a platform, and ultimately invest in SOCi's innovation and growth.
- "SOCi is the category leader in multi-location marketing, and its new line of AI-driven "Genius" products will only put more space between the company and its competition."