Consumer Comfort Plummets As Only 5% Highly Trust Tech Companies to Safeguard Biometric Data
According to GetApp's 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024.
- According to GetApp's 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024.
- Consumer comfort levels have dropped considerably when sharing:
This discomfort is fueled by various security concerns regarding data breaches, misuse of data, identity theft, and reduced privacy. - Beyond security concerns, 63% of consumers lack faith in the accuracy of biometric technology, compared to just 38% in 2022.
- A big push against biometric data sharing coincides with the explosion of generative AI into public consciousness in 2023.