DARK & LOVELY LAUNCHES 'PLAY IN COLOR' CAMPAIGN IN CELEBRATION OF BLACK BEAUTY AND EXPRESSION
NEW YORK, March 20, 2024 /PRNewswire/ -- Dark & Lovely announces 'Play in Color,' a new brand initiative created to empower Black women to experiment and express their fun, playful side with color. With 'Play in Color' comes the debut of the brand's newest hair color collection, Fade Resist Immersive Bolds featuring three new shades – Poppin' Pink, Virtual Violet and Reality Red that inspire color creativity and allow consumers to immerse themselves in a bold color experience.
- The Dark & Lovely Fade Resist collection has the largest offerings of colors for Black women.
- The newest additions are vegan and expertly made to pop on dark hair, while caring for textured hair and curls.
- The new Dark & Lovely Fade Resist Immersive Bolds Collection is an exciting addition to my toolkit."
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