SXSW

U.S. debut of the new all-electric Porsche Taycan and Macan will take center stage at South by Southwest®

Retrieved on: 
Monday, February 26, 2024

Once inside the exhibit, the “Porsche Full Service” experience, – a speak-easy-inspired, roadside attraction – guests will be immersed in a brand experience that inspires sharable moments.

Key Points: 
  • Once inside the exhibit, the “Porsche Full Service” experience, – a speak-easy-inspired, roadside attraction – guests will be immersed in a brand experience that inspires sharable moments.
  • Ten years after its launch, the Porsche Macan is heading into a bold new direction, now in all-electric form.
  • The Macan 4 accelerates from a standstill to 60 mph in 4.9 seconds, while the Macan Turbo takes just 3.1 seconds.
  • Potential buyers who would like more information on the new electric Macan are encouraged to visit https://contact.porsche.com/usa/all-electric-macan/ for more information.

SXSW: Film.io Announces Public Launch With $30K Collaboration Grant to Empower Independent Filmmakers & Democratize the Film Industry

Retrieved on: 
Friday, March 8, 2024

Through Film.io’s community-based Decentralized Autonomous Organization (DAO), Web3 creators can submit their independent projects - whether a documentary, feature film, or animated short - which are then voted on by the platform’s users.

Key Points: 
  • Through Film.io’s community-based Decentralized Autonomous Organization (DAO), Web3 creators can submit their independent projects - whether a documentary, feature film, or animated short - which are then voted on by the platform’s users.
  • Leveraging Film.io's native governance and utility $FAN Token, fans can engage with filmmakers by voting for and reviewing the projects they want to greenlight - entirely independent of traditional centralized control.
  • This not only enhances a project's visibility and viability but also helps investors identify market-validated projects with pre-established audiences.
  • Film.io will also host the Official SXSW Filmmakers Lounge at the Royal Sonesta where fans and creators can share their stories and enter the Film.io $30K Collaboration Grant.

A Leap Forward in Laundry: Tide launches a revolutionary new tile form to transform laundry day

Retrieved on: 
Friday, March 8, 2024

Tide, America's #1 trusted laundry detergent brand, is excited to introduce Tide evo at SXSW 2024, marking a leap forward in laundry innovation driven by consumer insights.

Key Points: 
  • Tide, America's #1 trusted laundry detergent brand, is excited to introduce Tide evo at SXSW 2024, marking a leap forward in laundry innovation driven by consumer insights.
  • In an era where convenience and superiority are not just desired but expected, Tide has listened to consumers' voices, shaping the development of Tide evo.
  • This revolutionary laundry tile form emerges as a direct response to the call for a laundry solution that is lighter, faster and simpler.
  • Tide evo, the culmination of years of extensive research and development, introduces a revolutionary laundry tile form – unlike anything offered in laundry today.

University of Phoenix Leadership Joins 2024 SXSW EDU Panel on Non-Traditional Learners

Retrieved on: 
Friday, March 8, 2024

University of Phoenix is pleased to share that Nathan Jones, vice president of Product for Workforce Solutions, joined the proceedings of SXSW EDU, March 4 - 7, 2024, in Austin, Texas.

Key Points: 
  • University of Phoenix is pleased to share that Nathan Jones, vice president of Product for Workforce Solutions, joined the proceedings of SXSW EDU, March 4 - 7, 2024, in Austin, Texas.
  • “At University of Phoenix, our focus is on leveraging automation and technology to create a more personalized student experience.
  • As a recovering society, the reality of how to bring back a “lost generation” of learners requires coordination across sectors.
  • In his more than 19 years with University of Phoenix, he has held leadership roles in Employee Development, Enrollment Management, Academic Operations, Product Leadership, and Workforce Solutions.

SXSW Engages Airship to Power Essential Guest Experiences in its Official 2024 SXSW GO Mobile App

Retrieved on: 
Friday, March 8, 2024

Airship , the mobile app experience company, today announced that South by Southwest® Conference and Festivals (SXSW®) is using the Airship App Experience Platform to power lifecycle messaging and native app experiences in the official SXSW GO mobile app presented by Paramount+.

Key Points: 
  • Airship , the mobile app experience company, today announced that South by Southwest® Conference and Festivals (SXSW®) is using the Airship App Experience Platform to power lifecycle messaging and native app experiences in the official SXSW GO mobile app presented by Paramount+.
  • Airship Mobile Wallet dynamically generates the personalized digital express pass and distributes it via email, Apple Wallet or Google Wallet.
  • SXSW attendees can explore the SXSW GO mobile app here , including download links for iOS and Android.
  • The time-tested, battle-proven partnership between Airship and event app platform Eventbase powers mobile app experiences for many of the world’s largest events, including CES, Cisco Live, Salesforce Dreamforce, Sundance Film Festival, Adobe Summit and VMware Explore.

MSIT of Korea to Provide Support for K-Metaverse Companies’ Participation in SXSW 2024

Retrieved on: 
Friday, March 8, 2024

The Ministry of Science and ICT of Korea (MSIT, Minister: Lee Jong-ho) will organize a K-Metaverse joint pavilion at the SXSW 2024 (South by Southwest 2024) to offer support for the participation of Korean Metaverse and XR companies.

Key Points: 
  • The Ministry of Science and ICT of Korea (MSIT, Minister: Lee Jong-ho) will organize a K-Metaverse joint pavilion at the SXSW 2024 (South by Southwest 2024) to offer support for the participation of Korean Metaverse and XR companies.
  • Since its launch in 1987, SXSW has become a leading event for its eclectic blend of technology, film, music, education, and culture.
  • The MSIT plans to provide comprehensive support for the participation of approximately 30 promising companies in the metaverse and XR sectors at around four regional exhibitions, including AWE USA 2024 in North America and GITEX 2024 in the Middle East.
  • This initiative starts with SXSW 2024 in North America, aiming to achieve tangible outcomes from the participants.

BUILD.org and Comcast NBCUniversal Announce “FamBiz,” a Groundbreaking Entrepreneurship Simulation Game Created to Empower Educators and Students

Retrieved on: 
Wednesday, March 6, 2024

By co-designing FamBiz with teachers and students, BUILD strives to support educators with dynamic offerings that boost student engagement and learning.

Key Points: 
  • By co-designing FamBiz with teachers and students, BUILD strives to support educators with dynamic offerings that boost student engagement and learning.
  • View the full release here: https://www.businesswire.com/news/home/20240305841713/en/
    BUILD.org and Comcast NBCUniversal Announce “FamBiz,” a Groundbreaking Entrepreneurship Simulation Game Created to Empower Educators and Students (Photo: Business Wire)
    “Unlocking the potential of education lies in harnessing the power of gamification to ignite engagement and foster deeper learning," says Principal Amen Rahh, CEO, Knowlej.
  • "BUILD's new entrepreneurial CEO simulation game, FamBiz, empowers educators to integrate social-emotional learning into their classrooms.
  • The simulation game, accessible through an online platform, requires only a computer with internet access, facilitating ease of adoption for educators and students alike.

Grasslands Marketing + PR Agency Expands to Wellness CPG

Retrieved on: 
Monday, March 4, 2024

Grasslands: A Journalism-Minded Agency™, an award-winning leader in cannabis and psychedelics PR and marketing , today announces its official expansion into the broader natural products and wellness sector—a move that speaks not only to the wider normalization of cannabis and psychedelics, but also to the growing synergy and overlap between these industries and the mainstream natural wellness market.

Key Points: 
  • Grasslands: A Journalism-Minded Agency™, an award-winning leader in cannabis and psychedelics PR and marketing , today announces its official expansion into the broader natural products and wellness sector—a move that speaks not only to the wider normalization of cannabis and psychedelics, but also to the growing synergy and overlap between these industries and the mainstream natural wellness market.
  • It’s this expertise propelling brands to success in rapidly evolving, highly competitive consumer product categories—along with the ability to influence broad public discourse surrounding emerging CPG spaces—that uniquely position Grasslands for success in the broader natural health and wellness PR and marketing arena.
  • Account Manager Erin Curry, who supported clean beauty and wellness product campaigns while at U.K. agency Capsule Comms.
  • “It’s our collective experience across a diverse group of media and wellness verticals as well as our journalism-minded approach to PR and marketing that creates real value for our clients,” Lipshitz explained.

Room to Read Partners with Warner Bros. Discovery to Premiere She Creates Change, Award-Winning Film Series Promoting Gender Equality Released in Honor of International Women’s Day

Retrieved on: 
Friday, March 1, 2024

Discovery for the premiere of She Creates Change , the first nonprofit-led animation and live action film project to promote gender equality through the stories of young women around the world.

Key Points: 
  • Discovery for the premiere of She Creates Change , the first nonprofit-led animation and live action film project to promote gender equality through the stories of young women around the world.
  • Discovery for the premiere of She Creates Change, the first nonprofit-led animation and live action film project to promote gender equality through the stories of young women around the world.
  • (Graphic: Business Wire)
    In celebration of International Women’s Day, the film series will premiere on Friday March 8, 15 and 22 to audiences in Asia.
  • The series will premiere as a feature length film as an official selection of the SXSW EDU Film Program on March 5, 2024.

Disguise Debuts the Power of Virtual Production Live at SXSW for Brands, Artists and Filmmakers

Retrieved on: 
Tuesday, March 5, 2024

“Disguise sits at the intersection between technological innovation and creative storytelling — unleashing game-changing possibilities for immersive experiences and entertainment.

Key Points: 
  • “Disguise sits at the intersection between technological innovation and creative storytelling — unleashing game-changing possibilities for immersive experiences and entertainment.
  • “Virtual Production Accelerator: Advertising Production Special.” A free Virtual Production Accelerator training course on Sunday at 14:30pm.
  • Taught by Disguise experts, this course will take attendees through the benefits of using virtual production for commercials and how the technology can be used in practice.
  • Visit Disguise’s virtual production studio at UK House at Downright Austin, A Renaissance Hotel located at 701 E 11th St.