SXSW

Sharpie® and Paper Mate® Partner with Mindy Kaling to Inspire Creativity Through the "Let's Get Creative" Campaign Launched at South by Southwest®

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Tuesday, March 12, 2024
Friends, Q&A, Let, Partnership, SXSW, Newell Brands, Paper Mate, Brand management, Get, Creativity, Drawing, Generation Z, Imagination, Paper, Family, Gen, Tourism

ATLANTA, March 12, 2024 /PRNewswire/ -- Sharpie® and Paper Mate®, two legendary writing brands in the Newell Brands global portfolio, have joined forces to make the world more creative through the "Let's Get Creative" campaign. Following recent survey findings that more than three-quarters of Americans lack confidence to explore their creativity more, the brands kicked off the campaign at the hub of creativity and innovation, South by Southwest®, at the interactive Sharpie Studio. At the festival, the brands debuted the new Sharpie® Creative Markers and Paper Mate InkJoy® Gel Bright! Pens and hosted a Q&A led by renowned actor, writer and producer, Mindy Kaling, to give attendees insight into her creative processes.

Key Points: 
  • At the festival, the brands debuted the new Sharpie® Creative Markers and Paper Mate InkJoy® Gel Bright!
  • Pens and hosted a Q&A led by renowned actor, writer and producer, Mindy Kaling, to give attendees insight into her creative processes.
  • To identify the state of creativity in America, the brands surveyed 2,000 people to uncover their feelings about their own creative abilities.
  • Sharpie and Paper Mate also launched their partnership with Mindy Kaling at SXSW.

Monotype Unveils Modern Branding Insights at SXSW 2024 with Creative Powerhouses, Pantone, Canva, and Getty Images

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Tuesday, March 12, 2024
Discovery, Element, EBay, Q&A, Partnership, SXSW, Getty Images, Dentsu, AI, Futurist, Senior, Content, Creativity, WeTransfer, Neuron, Ingredient

Monotype hosts SXSW-official panel, "The Ingredients for Building a Modern Brand," alongside speakers from Pantone, Canva, and Getty Images on March 14.

Key Points: 
  • Monotype hosts SXSW-official panel, "The Ingredients for Building a Modern Brand," alongside speakers from Pantone, Canva, and Getty Images on March 14.
  • Leaders from dentsu, eBay, Neurons, and WeTransfer will join Monotype for a live recording of the Creative Characters podcast on March 13.
  • WOBURN, Mass., March 12, 2024 /PRNewswire/ -- Monotype , a global leader in type and technology, will be presenting a creator-track panel at SXSW 2024 on Thursday, March 14, at 11:30 a.m. CT titled, "The Ingredients for Building a Modern Brand," in partnership with design leaders from Pantone, Canva, and Getty Images.
  • "This event will bring together storytellers, designers, and futurists to discuss pressing challenges surrounding modern branding and the future of creative work."

Monotype Unveils Modern Branding Insights at SXSW 2024 with Creative Powerhouses, Pantone, Canva, and Getty Images

Retrieved on: 
Tuesday, March 12, 2024
Discovery, Element, EBay, Q&A, Partnership, SXSW, Getty Images, Dentsu, AI, Futurist, Senior, Content, Creativity, WeTransfer, Neuron, Ingredient

Monotype hosts SXSW-official panel, "The Ingredients for Building a Modern Brand," alongside speakers from Pantone, Canva, and Getty Images on March 14.

Key Points: 
  • Monotype hosts SXSW-official panel, "The Ingredients for Building a Modern Brand," alongside speakers from Pantone, Canva, and Getty Images on March 14.
  • Leaders from dentsu, eBay, Neurons, and WeTransfer will join Monotype for a live recording of the Creative Characters podcast on March 13.
  • WOBURN, Mass., March 12, 2024 /PRNewswire/ -- Monotype , a global leader in type and technology, will be presenting a creator-track panel at SXSW 2024 on Thursday, March 14, at 11:30 a.m. CT titled, "The Ingredients for Building a Modern Brand," in partnership with design leaders from Pantone, Canva, and Getty Images.
  • "This event will bring together storytellers, designers, and futurists to discuss pressing challenges surrounding modern branding and the future of creative work."

Spiro™ Explores AI and AR for Empathy and Engagement with IBM, Chobani at Brand Innovators' Leadership in Brand Marketing Summit at SXSW

Retrieved on: 
Tuesday, March 12, 2024
NRF, EVP, Chobani, SXSW, AI, IBM, Marketing, System, Aloe, Tourism

AUSTIN, Texas, March 12, 2024 /PRNewswire/ -- Spiro™, a leading global brand experiential agency, discussed how today's brand marketer can strategically approach AI and AR for impactful experiential marketing at Brand Innovator's Leadership in Brand Marketing Summit at SXSW on March 9.

Key Points: 
  • AUSTIN, Texas, March 12, 2024 /PRNewswire/ -- Spiro™, a leading global brand experiential agency, discussed how today's brand marketer can strategically approach AI and AR for impactful experiential marketing at Brand Innovator's Leadership in Brand Marketing Summit at SXSW on March 9.
  • A second session, moderated by Spiro's EVP, Strategy & Measurement, Dane Aloe, featured Chobani's VP, Creative Production, exploring how brands can enhance engagement through AR and generative AI.
  • "In the right context, AI has the transformative potential to create brand activations that spark genuine emotionality," said Faircloth.
  • "What's exciting is seeing real-time examples and results of brand marketing experimentation with AI and AR, both creatively and operationally," said Aloe.

Spiro™ Explores AI and AR for Empathy and Engagement with IBM, Chobani at Brand Innovators' Leadership in Brand Marketing Summit at SXSW

Retrieved on: 
Tuesday, March 12, 2024
NRF, EVP, Chobani, SXSW, AI, IBM, Marketing, System, Aloe, Tourism

AUSTIN, Texas, March 12, 2024 /PRNewswire/ -- Spiro™, a leading global brand experiential agency, discussed how today's brand marketer can strategically approach AI and AR for impactful experiential marketing at Brand Innovator's Leadership in Brand Marketing Summit at SXSW on March 9.

Key Points: 
  • AUSTIN, Texas, March 12, 2024 /PRNewswire/ -- Spiro™, a leading global brand experiential agency, discussed how today's brand marketer can strategically approach AI and AR for impactful experiential marketing at Brand Innovator's Leadership in Brand Marketing Summit at SXSW on March 9.
  • A second session, moderated by Spiro's EVP, Strategy & Measurement, Dane Aloe, featured Chobani's VP, Creative Production, exploring how brands can enhance engagement through AR and generative AI.
  • "In the right context, AI has the transformative potential to create brand activations that spark genuine emotionality," said Faircloth.
  • "What's exciting is seeing real-time examples and results of brand marketing experimentation with AI and AR, both creatively and operationally," said Aloe.

Women Rising Presents Research Findings from Its National Survey, Autoimmunity and the "Good Girls" ™

Retrieved on: 
Tuesday, March 12, 2024
Paramount Pictures, Diagnosis, Health, Marvel, Film festival, ESPN, The Washington Post, ACE, Cell, Woman, The New York Times, United State, Sony Pictures, WONDER, SXSW, Tissue, Research, Football, Variety, Good, The Hollywood Reporter, Lifting, Prevention (magazine), MD, NIH, Warner Bros., Empowerment, People (magazine), CDC, Hashimoto's thyroiditis, Super Bowl, Immune system, Sony, Marital status, Women's March, Parent, Autoimmune disease, Human, Fear, Nursing

NEW YORK, March 12, 2024 /PRNewswire/ -- Women Rising, an 11x award-winning women's empowerment and media company founded by autoimmune-diagnosed, 15x award-winning documentary filmmaker, Sara Hirsh Bordo, is releasing findings from Autoimmunity and the "Good Girls" ™  the first-ever sociological survey exploring the intersection between empowerment and autoimmunity in American women. Defined as the immune system at war with itself by not being able to distinguish between the "good" and the "bad" cells and tissues, autoimmune diseases are afflicting millions.  According to the Autoimmune Association, there are over 100 autoimmune diseases on record, none with known cures, and women consistently receive 80% percent of the total diagnoses.

Key Points: 
  • "During a relapse of my Hashimoto's disease in 2019, I began researching my own health and empowerment origin stories, and patterns emerged," says Sara Hirsh Bordo, Women Rising founder.
  • "Many of us were raised as "good girls," conditioned to suppress and betray our own needs for the good of others.
  • I wanted to study empowerment, and the lack thereof, as a potential missing modality in women's health— in hopes of supporting other women like me."
  • In Autoimmunity and the "Good Girls" ™ out of total women screened, nearly a quarter of the 2,525 had been diagnosed with at least one autoimmune disease.

Smobler's NOVA 2024 Gets Bigger and Bolder in the Lone Star State

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Tuesday, March 12, 2024
Cardano, Community, Asus, NOVA, Culture, Animoca Brands, Republic, Entrepreneurship, Woman, Domain, ASUS, Education, SXSW, Publishing, Magic, AI, PPP, Disc jockey, Commerce, IRL, Exhibition, Public sector, Good, Music, IPS, Directory, Tourism

AUSTIN, Texas, March 12, 2024 /PRNewswire/ -- Smobler, a leading metaverse architect headquartered in Singapore, proudly announces the much-anticipated launch of NOVA 2024: Austin Edition. Following the resounding success of its inaugural edition in Singapore last year, NOVA 2024 will dazzle attendees at the Austin Central Public Library on March 12th as part of the Asia x Austin International Market Summit and as an official SXSW event.

Key Points: 
  • NOVA is a celebration of the communities that are created by and connected with the Smobler ecosystem.
  • It is an in-real-life (IRL) invitation to the global community to converge, interact, and forge collaborations within the burgeoning open metaverse.
  • Mark Duval, GAACC President and CEO says, "The magic of the metaverse happens when communities flourish and people truly connect.
  • NOVA 2024: Austin Edition promises an unforgettable evening in innovation, collaboration, and celebration.

Code and Theory, a Stagwell (STGW) Network Company, Named Ad Age Business Transformation Agency of the Year

Retrieved on: 
Monday, March 11, 2024
ROI, Growth, Amazon, Partnership, SXSW, Perception, Web Summit, Acquisition, AI, Figma, Consolidated Edison, Creativity, Oracle, Beyond Words

NEW YORK, March 11, 2024 /PRNewswire/ -- Code and Theory, part of Stagwell (NASDAQ: STGW), has been named the Ad Age Business Transformation Agency of the Year. The technology-first creative agency was recognized for its ability to drive significant results for its clients. 

Key Points: 
  • NEW YORK, March 11, 2024 /PRNewswire/ -- Code and Theory , part of Stagwell (NASDAQ: STGW), has been named the Ad Age Business Transformation Agency of the Year .
  • Code and Theory is the only agency with 50% engineers and 50% creatives at scale.
  • To better serve its roster of blue-chip clients, Code and Theory doubled down on technology, struck expansive new partnerships and added key executives.
  • Code and Theory CEO Michael Treff says, "We are at an inflection point for clients looking to undergo true business transformation.

ANNOUNCING "OPEN" AN IMMERSIVE MULTI-GENRE METAVERSE, BATTLE ROYALE EXPERIENCE IN DEVELOPMENT FOR PC AND CURRENT GEN PLATFORMS

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Monday, March 11, 2024
Microsoft, DeLorean, Reebok, Remedy, PC, Partnership, Ubisoft, MMO, SXSW, Epic Games, Electronic Arts, Ready Player One, Mojang Studios, Life, IP, PlayStation, Warner Bros. Discovery, DICE, Movement, OPEN, AAA, Video game

LOS ANGELES and STOCKHOLM, March 11, 2024 /PRNewswire/ -- From recently announced publisher Readyverse Studios in partnership with developer Walker Labs, comes OPEN, the first AAA quality metaverse experience interoperable with AAA IP that leverages web3 technology.

Key Points: 
  • The third-person battle royale experience OPEN will be the hero experience in The Readyverse.
  • The Readyverse is a next-gen immersive and interoperable platform for discovering metaverse games and experiences.
  • A first glimpse of OPEN was debuted in a trailer today by Readyverse Studios Co-Founders at SXSW; watch here .
  • Enter OPEN's immersive multiverse filled with nostalgia-infused biomes featuring characters and cultural legends across iconic franchises.

Teen-Led "UnTextbooked" Podcast Earns Prestigious Ambies® Nomination

Retrieved on: 
Monday, March 11, 2024
Museum, History, SXSW, Book, Multimedia, Movement, Human

NEW YORK, March 11, 2024 /PRNewswire-PRWeb/ -- In an unprecedented achievement for independent digital media, "UnTextbooked," a pioneering podcast created and led by teens, has been nominated for the esteemed Ambies® award for the Best History Podcast. This nomination highlights the podcast's exceptional quality and innovative approach to historical content and also marks it as the sole independent entity to be recognized in this category.

Key Points: 
  • NEW YORK, March 11, 2024 /PRNewswire-PRWeb/ -- In an unprecedented achievement for independent digital media, "UnTextbooked," a pioneering podcast created and led by teens, has been nominated for the esteemed Ambies® award for the Best History Podcast.
  • This nomination highlights the podcast's exceptional quality and innovative approach to historical content and also marks it as the sole independent entity to be recognized in this category.
  • "'UnTextbooked' is more than a podcast.
  • Co-founder and producer Victor Ye added, "We hope this is a chance to share that 'UnTextbooked' is more than a podcast.