ASDA Selects Accertify for Enhanced eCommerce Fraud Prevention
ITASCA, Ill. and LEEDS, England, Feb. 14, 2024 /PRNewswire/ -- Accertify, Inc., a wholly owned subsidiary of American Express, will help provide ASDA, one of the largest retail chains in the UK, with enhanced security across ASDA's eCommerce transactions as part of the company's digital transformation strategy.
- Accertify's real-time machine learning models and automated refunds will enable ASDA to adapt to evolving fraud trends while streamlining chargeback workflows.
- Accertify's solutions will help ASDA combat eCommerce payment fraud, improve customer experience and optimize related KPIs.
- "As a leading UK retailer, having the right fraud prevention capabilities that can adapt to the evolving fraud landscape is critical for ASDA," said Mark Michelon, President, Accertify.
- "Accertify has long demonstrated it is a leader in machine learning-based fraud prevention and chargeback management," said Craig Parkinson, Product Manager - Payments and Fraud, ASDA.