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EX.CO Partners with ID5 to Increase Privacy-Compliant Addressability for Advertisers and Grow Value of Publisher Inventory

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Tuesday, November 29, 2022

Privacy, Growth, Data collection, CBSI, Chrome, Georg Friedrich Knapp, VICE, Partnership, Maid, The Walt Disney Company, MLB, Ecosystem, CPM, Viola Group, Video game

NEW YORK, Nov. 29, 2022 /PRNewswire/ -- EX.CO - The Experience Company, the world's leading self-serve video technology platform empowering publishers to own their video content and monetization strategies, today announced a new partnership with ID5, the market-leading identity provider for digital advertising, to provide its advertising partners with a privacy-compliant solution for identity targeting while increasing the value of publisher video inventory across EX.CO's platform. Since ID5's technology was integrated, EX.CO has seen a 15% increase in overall cost-per-mille (CPM) across its network of demand partners.

Key Points:

Since ID5's technology was integrated, EX.CO has seen a 15% increase in overall cost-per-mille (CPM) across its network of demand partners.
ID5's solution allows advertisers to reach users across all digital publishing environments without the use of third-party cookies, thereby increasing the addressability of video inventory and maximizing revenue for publishers.
By adding ID5 to its technology stack, EX.CO can help publishers maximize the value of their video ad inventory, drive bid requests higher, increase revenue, and future-proof their businesses for a digital world without cookies.
ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue.

Balance Partners With Viola Credit to Power Merchants’ Ecommerce Growth

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Tuesday, November 22, 2022

Balance , the leader in B2B payments specializing in financing and ecommerce, has announced a $350 million credit facility from Viola Credit to continue enabling B2B commerce and ease working capital.

Key Points:

Balance , the leader in B2B payments specializing in financing and ecommerce, has announced a $350 million credit facility from Viola Credit to continue enabling B2B commerce and ease working capital.
Following strong inbound demand and increasing customer growth, this credit facility will be used to expand Balances trade credit support to B2B merchants.
Merchants need to know they have trade credit to grow with, said Bar Geron, CEO of Balance.
Viola Credit is a Global Credit Asset Manager focused on supporting the growth of the innovation economy.

PayZen Raises $220 Million Growth Round for Personalized Healthcare Affordability

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Tuesday, November 22, 2022

PayZen , the fintech company tackling healthcare affordability with personalized, no-cost patient financing solutions, has raised a $220 million growth round to strengthen its leadership position as it pioneers the new category of Affordability Financing.

Key Points:

PayZen , the fintech company tackling healthcare affordability with personalized, no-cost patient financing solutions, has raised a $220 million growth round to strengthen its leadership position as it pioneers the new category of Affordability Financing.
The round is composed of $20 million in equity financing and a $200 million credit facility.
This latest investment round reflects the significant and rapidly accelerating industry demand for PayZens affordability financing platform since it was introduced last year.
PayZen has significantly expanded its existing warehouse facility to fuel the increasing demand for its products by healthcare providers.

EX.CO Propels 27% Revenue Growth for Travel Website Network BoardingArea via Self-Serve Publisher Platform

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Monday, September 26, 2022

NEW YORK, Sept. 26, 2022 /PRNewswire/ -- EX.CO - The Experience Company, the world's leading content experience platform powering billions of personalized interactions around the web, today announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% more revenue per site as a result of its partnership with EX.CO. The findings also showcase a 20% revenue lift across its entire network per month and more than 3 minutes of dwell time on the EX.CO video player which is triple that of the average session duration for the publisher.

Key Points:

"EX.CO has opened up a whole new revenue stream for our website network and we could not be happier with the results.
Even our lowest readership sites have seen a welcome revenue boost to the tune of 23%," said Randy Petersen, founder at BoardingArea.
"We're thrilled to see BoardingArea achieve such success and anticipate more positive growth as they continue to integrate EX.CO across their entire network."
BoardingArea plans to integrate EX.CO's video solutions, demand sources, and subscription growth solutions across their entire network by the end of September 2022.

EX.CO Advances European Growth Strategy with Appointment of Marc Thomas as General Manager, EMEA

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Wednesday, June 15, 2022

The Walt Disney Company, Industry, Taboola, Technology, Sky News, CEO, ViacomCBS, VICE, Insurance, ANI, Growth, Viola Group, Acquisition, LONDON, EMEA, ALEX, MLB, CO, CBSI, Video game, Audi, Refinery29, Nasdaq

Thomas will focus on building the company's sales, business development, and operations in the EMEA region as well as advancing the company's growth in France, Germany, Greece, Spain, and the UK.

Key Points:

Thomas will focus on building the company's sales, business development, and operations in the EMEA region as well as advancing the company's growth in France, Germany, Greece, Spain, and the UK.
The technology also empowers customers to monetize video, generate video content, grow subscriptions, and collect first-party data, all through a single sign-on.
As of 2022, EX.CO has been live on hundreds of domains throughout EMEA in addition to working with customers around the globe.
The appointment of Marc Thomas follows the company's recent acquisition of machine-learning technology company Bibblio which was headquartered in the city.

Viola Credit Closes $700M for its Alternative Lending Income Funds

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Thursday, May 26, 2022

Viola, General partnership, TEL, Risk management, Acceleration, ALF, Solution, Property technology, Viola Credit, Technology, Ecosystem, Viola Group, Growth, Financial technology, Bank

TEL AVIV, Israel, May 26, 2022 /PRNewswire/ -- Viola Credit, a global alternative credit asset manager providing customized credit solutions to technology companies and FinTech lenders, announced the final closing of the Viola Credit Alternative Lending Income Fund II (ALF II) with $700 million of investable capital including its flag ship fund and related managed accounts. ALF II will follow the strategy of its prior vintage and will provide minimally dilutive asset-based lending capital solutions to emerging and established global FinTech, PropTech, and InsurTech companies that are disrupting traditional financial markets.

Key Points:

"We're excited to launch an additional Alternative Lending Income Fund," said Ruthi Furman, Founder and General Partner at Viola Credit.
We're excited to launch an additional Alternative Lending Income Fund to continue supporting this growing FinTech ecosystem globally."
Viola Credit , is a global credit investment manager focused on supporting the growth of the innovation economy.
Viola Credit provides customized credit solutions to global technology companies, including best-in-class FinTech, PropTech, and InsurTech companies that are disrupting traditional financial markets.

EX.CO Reveals "The Periodic Table of Video Engagement" in New Viewability Ebook

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Tuesday, May 17, 2022

NEW YORK, May 17, 2022 /PRNewswire/ -- EX.CO - The Experience Company, the world's leading content experience platform powering billions of personalized interactions around the web, today released its latest ebook, "The Science of Video Viewability and Beyond: A Publisher's Guide to Maximizing Ad Revenue."

Key Points:

The ebook also identifies a "Periodic Table of Video Engagement," a formulaic arrangement of elements that fall within three groupsContent, Technology, and UXdesigned to deliver more impactful video experiences without sacrificing user experience.
Additionally, industry experts from Eightbar, HuffPost Spain, MediaCom, Officialcharts.com, and VICE Media Group provide their thoughts on viewability.
Strong viewability (70%+) is the new table stakes in online video.
EX.CO's "Periodic Table of Video Engagement" argues that publishers should test, iterate, and calibrate across three key dimensions: Content, Technology, and UX.

Travel Insurance Startup Faye Raises $8M In Seed Funding, Poised for Travel's Rebound

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Wednesday, May 11, 2022

LOS ANGELES, May 11, 2022 /PRNewswire/ -- Whole-trip travel insurance startup Faye today announced it has raised $8M in seed funding, led by Viola Ventures and F2 Venture Capital, with participation from Portage Ventures, Global Founders Capital (GFC) and former NBA player Omri Casspi. The news comes on the heels of the company exiting stealth mode last month to introduce a more tech-driven, quick, person-first travel coverage and care offering to American consumers.

Key Points:

Co-Founder & CEO, Elad Schaffer: "Travel insurance has become synonymous with lengthy, jargon-filled policies that leave travelers confused rather than well-informed.
Faye is redefining insurance with the first 100% digital, consumer-centric travel insurance for Americans enabling smarter, faster, smoother assistance and claims resolutions.
Faye travel protection plans include insurance benefits underwritten by United States Fire Insurance Company.
Zenner Insurance Services, LLC is the licensed producer of Faye travel protection plans.

EX.CO Acquires Machine-Learning Company Bibblio to Expand Website Personalization Capabilities for Brands, Publishers, and E-commerce Businesses

Retrieved on:

Tuesday, April 12, 2022

NEW YORK , April 12, 2022 /PRNewswire/ -- EX.CO - The Experience Company, the world's leading content experience platform powering billions of personalized interactions around the web, today announced the completion of its acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities. The acquisition of Bibblio is EX.CO's second acquisition within the past 12 months and will allow the company to provide the most sophisticated, personalized video, interactive experiences, and product recommendation solutions to brands, publishers, and e-commerce businesses.

Key Points:

"Companies cannot continue to deliver the same experience to different types of website visitors if they want to improve their conversion rates," said Tom Pachys, co-founder and CEO at EX.CO.
"This acquisition of Bibblio allows us to scale our technology and propel businesses into a new era of hyper-personalization so they can easily tailor their digital properties with dynamic content to create unique experiences."
"It feels like fate to be joining forces with EX.CO," said Mads Holmen, co-founder and CEO at Bibblio.
For more information about EX.CO's acquisition of Bibblio, or to learn more about EX.CO's content experience platform, visit ex.co .

EX.CO Names Maya Szutan-Azoulay as Chief Operating Officer

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Tuesday, April 5, 2022

NEW YORK, April 5, 2022 /PRNewswire/ -- EX.CO - The Experience Company, the world's leading content experience platform powering billions of personalized interactions around the web, today announced the appointment of Maya Szutan-Azoulay as its chief operating officer (COO).

Key Points:

NEW YORK, April 5, 2022 /PRNewswire/ -- EX.CO - The Experience Company, the world's leading content experience platform powering billions of personalized interactions around the web, today announced the appointment of Maya Szutan-Azoulay as its chief operating officer (COO).
The announcement comes on the heels of EX.CO demonstrating significant business growth and expansion over the past 12 months.
Szutan-Azoulay will lead EX.CO's operations and corporate development, to promote global expansion, M&A opportunities, and the success of EX.CO's fast growing customer base.
"We're thrilled to welcome Maya to our executive team and plan to leverage her expertise in strategy and operations to scale our business and accelerate growth."