Engagement Lab @ Emerson College

New Loyalty Program: GMO Research Inc. Launches Service Website -- “Z.com Engagement Lab”

Retrieved on: 
Thursday, January 19, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230118005462/en/
    Z.com Engagement Lab is an end-to-end loyalty solution powered by GMO Research, a leading audience engagement platform in Asia for over 20 years.
  • Z.com Engagement Lab is a loyalty program operated by GMO Research, a leading marketing research company in Asia.
  • For over 20 years, GMO Research has been providing online research services to support the marketing challenges of companies globally.
  • Z.com Engagement Lab offers a new type of loyalty program service that can be provided by integrating a membership system with GMO Research's market research platform.

Consumers Reveal Most Loved Brands - Beauty and Personal Care Brands Lead Rankings

Retrieved on: 
Thursday, March 3, 2022

Both types of conversations have an impact that leads to sales, but they do so very differently, and they require different marketing strategies.

Key Points: 
  • Both types of conversations have an impact that leads to sales, but they do so very differently, and they require different marketing strategies.
  • According to Engagement Labs data and analytics 19 percent of all consumer purchases are driven by these kinds of consumer conversations.
  • "The modified life and return to some normality during 2021 reflect the brands on our 'most loved' brands list and brand landscape of who's earning the most positive recommendations from consumers," said Brown.
  • The Most Loved Award is given to brands with the highest net sentiment scores online and offline in 2021.

New Study Shows Digital Advertising Significantly Drives More Brand Word Of Mouth And Conversation Than Social Advertising On Facebook

Retrieved on: 
Monday, December 13, 2021

NEW YORK, Dec. 13, 2021 /PRNewswire/ --Today Engagement Labs released the findings of a study on digital advertising compared to social advertising on Facebook.

Key Points: 
  • NEW YORK, Dec. 13, 2021 /PRNewswire/ --Today Engagement Labs released the findings of a study on digital advertising compared to social advertising on Facebook.
  • The surprising findings found that the contribution from digital advertising to the average tech brand's offline conversations is 15.8% vs 3.3% for paid social on Facebook.
  • In the beverage category, the average brand has a 9.6% contribution from digital advertising on offline conversation vs 2.4% from paid social.
  • This study confirms the enduring value proposition of digital display advertising in driving both brand conversation and positive business outcomes."

DGTL Holdings Inc. Signs New $400k Contract with Nasdaq Listed Online Sports Gaming Client

Retrieved on: 
Tuesday, September 21, 2021

Inaugural Hashoff 2.0 Campaign to Expand Key Sports Gaming Client, with a Focus on Growing New NFT Sports Collectible Blockchain Market

Key Points: 
  • Toronto, Ontario--(Newsfile Corp. - September 21, 2021) - DGTL Holdings Inc. (TSXV: DGTL) ("DGTL" or the "Company")reports that its subsidiary Hashoff LLC has signed a new $400,000 software licensing and social media marketing agreement, directly with a Nasdaq listed global leader in the online sports gaming sector.
  • DGTL's Nasdaq listed client is a global sports and gaming brand with a market capital in excess of $30 Billion.
  • Select creators will then be engaged to develop regional awareness of the client brand within the key states in which sports gaming has recently been legalized.
  • The contract then calls for Hashoff 2.0 creators to build global awareness of the client's new NFT sports collectible marketplace[i].

DGTL is First Enabled to Convert and Distribute Social Media Influencer Content to Programmatic Web Ads

Retrieved on: 
Tuesday, September 7, 2021

Hashoff 2.0 to Disrupt Traditional Web Ad Market, DGTL Completes Social Media Software Portfolio with Omnichannel DSP Distribution

Key Points: 
  • Hashoff 2.0 will be the first CMS of its kind to convert and distribute multimedia social influencer content to programmatic web advertising via DSP distribution as well as a range of other digital media markets.
  • [i]
    Social Influencer Advertising is the conversion of freelance social media influencer content into programmatic web advertisements pushed to any screen based digital media format, including omnichannel DSP distribution.This new form of online advertising content is endemic to the now dominant mobile-social media environment and advertising market (e.g.
  • The initial focus of Hashoff 2.0's new Social Influencer Advertising is to disrupt the banner ad market with social content.
  • We are proud to have Hashoff as our strategic partner in a pioneering new application converting social influencer content to social display programmatic ads."

DGTL Holdings and Engagement Labs Enter into Arrangement Agreement

Retrieved on: 
Friday, August 13, 2021

Toronto, Ontario--(Newsfile Corp. - August 13, 2021) - DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (WKN: A2QB0L) (FSE: D0G) ("DGTL" or the "Purchaser") and Engagement Labs Inc. (TSXV: EL) ("EL" or the "Company") are pleased to announce that they have entered into a definitive arrangement agreement dated August 11, 2021 providing for the merger of DGTL and EL (the "Agreement").

Key Points: 
  • Toronto, Ontario--(Newsfile Corp. - August 13, 2021) - DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (WKN: A2QB0L) (FSE: D0G) ("DGTL" or the "Purchaser") and Engagement Labs Inc. (TSXV: EL) ("EL" or the "Company") are pleased to announce that they have entered into a definitive arrangement agreement dated August 11, 2021 providing for the merger of DGTL and EL (the "Agreement").
  • The board of directors of DGTL, and the board of directors of EL have both unanimously approved the proposed Arrangement.
  • DGTL Holdings Inc. is traded on the Toronto Venture Exchange as "DGTL", the OTCQB exchange as "DGTHF", and the Frankfurt Stock Exchange as "A2QB0L".
  • Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.