Macy’s, Inc. Names Sharon Otterman Chief Marketing Officer of Macy’s
Macy’s, Inc. (NYSE: M) today announced that Sharon Otterman has been named chief marketing officer of Macy’s.
- Macy’s, Inc. (NYSE: M) today announced that Sharon Otterman has been named chief marketing officer of Macy’s.
- Sharon will begin leading the company’s marketing organization starting on Monday, December 11, reporting to Tony Spring, president and CEO-elect, Macy’s, Inc.
- In this role, Sharon will lead Macy’s strategic marketing, spearheading the company's brand evolution and build awareness, engagement, and loyalty amongst all customer segments.
- This includes brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment, and media strategy for the Macy’s brand.