Fusion92 Announces Acquisition of TRAK Data
CHICAGO, Nov. 16, 2023 /PRNewswire/ -- Marketing Transformation Partner Fusion92 is announcing today the acquisition of TRAK Data, a software as a service (SaaS), artificial intelligence-driven, data modeling platform. The acquisition allows Fusion92 and its clients direct access to science-backed, top-performing audience lists, illuminating ideal customer profiles that lead to improved marketing outcomes. The full TRAK team will be retained and join Fusion92's existing Data & Analytics department.
- CHICAGO, Nov. 16, 2023 /PRNewswire/ -- Marketing Transformation Partner Fusion92 is announcing today the acquisition of TRAK Data , a software as a service (SaaS), artificial intelligence-driven, data modeling platform.
- Now joining Fusion92 as the vice president of Strategy – Data Science & Technology and vice president of Data Science & Technology, respectively, Akinwale and Tran will bring more than 20 years of experience to Fusion92, supporting continued TRAK software growth.
- As an outcome-based company, Fusion92 is fueled by first-party data and connects the dots from data to outcomes, delivering growth and real-world solutions to marketers.
- This is the fourth acquisition for Fusion92 since January 2022 and the eighth acquisition overall since Fusion92 was founded in 1999.