Buena Vista (brand)

GenTech’s Fizzique to be Offered on Leading Supplement Platform Vitacost, a Kroger Company

Retrieved on: 
Thursday, October 7, 2021
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Vitacost is a major step for Fizzique given its leadership position in the online supplement marketplace, noted Leonard K. Armenta Jr, President of GenTech.

Key Points: 
  • Vitacost is a major step for Fizzique given its leadership position in the online supplement marketplace, noted Leonard K. Armenta Jr, President of GenTech.
  • But the big story here could be the relationship value this represents beyond that step as we eye the potential for eventual Kroger grocery distribution for Fizzique as well.
  • This is a unique product that targets an interesting market opportunity with no real competition and strong patent protection.
  • Kroger acquired Vitacost in 2014 for $280 million in a deal that provided the grocery giant with fresh exposure to ecommerce and the growing organics, supplement, and functional foods marketplace.

GenTech Hires Top Outsourced Sales Agency Vista Brands to Drive Sales Growth for Recent Brand Acquisitions

Retrieved on: 
Thursday, August 12, 2021
Sprouts, QVC, Food science, Clairol, OTC Markets Group, Snack, Proctor, Nature, CEO, FDMC, Cover girl, Amazon (company), News, Company, Food, GLOBE, Gentech Pharmaceutical, Growth, CO, Buena Vista (brand), CPG, GNC, MPB, Five star, Procter & Gamble, Vista, Tide, Woman, Retail, Grocery store

That led her to C-suite and sales strategist roles, driving revenues for multiple brands, and developing a rich network of high-level relationships with major retailers.

Key Points: 
  • That led her to C-suite and sales strategist roles, driving revenues for multiple brands, and developing a rich network of high-level relationships with major retailers.
  • Lisa has worked with Fizzique in the past, helping to drive sales on Amazon.com and Walmart.com as well as in Walmart physical stores.
  • The Company owns and operates leading functional foods brand, SINFIT Nutrition, which offers a range of high-end Functional Foods.
  • This press release may contain forward-looking statements, including information about management's view of GenTech, Inc.'s future expectations, plans and prospects.