L.A

Orangetheory® Fitness Taps Grammy Award®-Winning Director Dave Meyers for Latest Advertising Campaign

Retrieved on: 
Monday, February 27, 2023
IRL, Missy Elliott, Orangetheory Fitness, Life, Heart rate, Algorithm, Fitness, Science, Batman, BOCA, Film industry, L.A

BOCA RATON, Fla., Feb. 27, 2023 /PRNewswire/ -- Orangetheory® Fitness announces the launch of The Science Behind It, the brand's latest creative advertising campaign directed by Grammy Award®-winner Dave Meyers. The campaign, which will air nationally across linear and connected TV, online video and other premium digital channels, highlights the science that drives the workout's design and leads to measurable results. Coming out of the pandemic and paving the way for consumers' mass return to IRL fitness, The Science Behind It signifies Orangetheory's powerful entry into 2023.

Key Points: 
  • BOCA RATON, Fla., Feb. 27, 2023 /PRNewswire/ -- Orangetheory® Fitness announces the launch of The Science Behind It, the brand's latest creative advertising campaign directed by Grammy Award®-winner Dave Meyers.
  • Coming out of the pandemic and paving the way for consumers' mass return to IRL fitness, The Science Behind It signifies Orangetheory's powerful entry into 2023.
  • There, the director transports viewers between worlds, from an in-studio Orangetheory experience to a stylized laboratory inspired by the company's own fitness lab.
  • "I was inspired by the level of scientific design that goes into creating an Orangetheory Fitness class," says Dave Meyers.

Nicole Williams named executive director at LISC Los Angeles

Retrieved on: 
Thursday, February 16, 2023
MBA, Pepperdine Graziadio Business School, Economic development, Public policy, Government, Banq, Pepperdine University, Demographics of Los Angeles, Local government, Economics, New Village Leadership Academy, University, Health, San Francisco Bay Area, Local Initiatives Support Corporation, LISC, Ta-Ching Government Bank, Knowledge, Education, Treasury, J. P. Morgan, Banc of California, Management, L.A, Woman

LOS ANGELES, Feb. 16, 2023 /PRNewswire/ -- The Local Initiatives Support Corporation (LISC) has named Nicole Williams, a seasoned financial, nonprofit and government leader, as the new executive director of LISC Los Angeles.

Key Points: 
  • LOS ANGELES, Feb. 16, 2023 /PRNewswire/ -- The Local Initiatives Support Corporation (LISC) has named Nicole Williams, a seasoned financial, nonprofit and government leader, as the new executive director of LISC Los Angeles.
  • I'm thrilled that she will be leading LISC Los Angeles into its next chapter."
  • Williams' background spans finance, government and community-focused nonprofits, all of which she will draw on to lead LISC LA.
  • She is an alumna of the Los Angeles African-American Women in Public Policy Leadership Institute.

New Wildlife Crossing Fund Will Raise $500 Million to Combat the Biodiversity and Climate Crisis By Accelerating the Building of Wildlife Crossings Across the World

Retrieved on: 
Wednesday, February 15, 2023
California Natural Resources Agency, State, Harvard University, Animal, National Wildlife Federation, Safety, Wildlife crossing, Partnership, Harvard Graduate School of Design, Injury, Wallis Annenberg Wildlife Crossing, ARC, National Wildlife, Trustee, Annenberg Foundation, Committee, Government, Climate change, Wildlife, Transport, Public sector, Nature, Foundation (nonprofit), Science, Postgraduate education, DOT, Greek theatre, California Department of Transportation, Landscape architecture, Greek, Biodiversity, Movement, Toronto Metropolitan University, P22, Ecology, P-22, Fracture, Urban planning, Hunting, Road, Forestry, L.A

LOS ANGELES, Feb. 15, 2023 /PRNewswire/ -- The National Wildlife Federation's #SaveLACougars campaign and an expert set of committed partners are celebrating the launch of The Wildlife Crossing Fund – a campaign that aims to accelerate the building of wildlife crossings across California, the United States, and the world and reconnect lands for our collective future. The fund has set a fundraising goal of a half a billion dollars from private philanthropy to leverage with public dollars and advance the building of these critical infrastructure projects – launching an extraordinary public private partnership.

Key Points: 
  • In addition to the National Wildlife Federation, founding partners behind the movement include the California Natural Resources Agency, Dayna Bochco, and ARC: Animal Road Crossings.
  • The Wildlife Crossing Fund is part of the legacy that the beloved P-22 mountain lion leaves behind.
  • The Wildlife Crossing Fund follows a successful private-public partnership and decade- long effort that resulted in the building of the world's largest crossing in Los Angeles.
  • The National Wildlife Federation is America's largest conservation organization with over 6 million supporters nationwide, uniting all Americans to ensure wildlife thrive in a rapidly changing world.

Independent Recording Artist Johnnie Mikel Releases Video for His Current Top 40 Single Fallen Angel

Retrieved on: 
Monday, February 13, 2023
Hot Chelle Rae, Moon, Life, Western Kentucky University, Purgatory, Radio, Revolution, LOS, TurnTable End of the Year Top 50 of 2020, Walk the Moon, Culture, Mediabase, Top, Politics, Economics, Little River Band, Love, Billboard, Social media, Organic, Boys & Girls Club, Fallen angel, Mental health, Music, Matrix, L.A

LOS ANGELES, Feb. 13, 2023 /PRNewswire/ -- Capping a prolific run of more than 10 popular streaming singles since 2017, Johnnie Mikel released his highly anticipated full length debut Purgatory February 3, with his latest track "Fallen Angel," an infectious, fiery and funked out power ballad co-written with Lauren Christy, best known for her trailblazing work with the seven-time Grammy winning songwriting and production team The Matrix. Fallen Angel has already rocketed to number 40 on the US national mediabase Top 40 chart. The video was directed by Andy Tedder.

Key Points: 
  • Fallen Angel has already rocketed to number 40 on the US national mediabase Top 40 chart.
  • The video was directed by Andy Tedder.
  • We wanted to make the song very funky and sexy, so the production matches that.
  • Mikel is currently studying Political Science and Economics at Western Kentucky University to further merge his artistic message with his activism.

Research by Wageningen University Shows StePac's Sustainable Packaging Significantly Reduces Greenhouse Gases

Retrieved on: 
Thursday, January 26, 2023
Transport, Plastic, Climate change, Fruit, GHG, Health, L.A, ISO 22000, CO2, ISCB Senior Scientist Award, Research, Frank Broeze, WVTR, Risk, Incineration, Recycling, Car, MAP, Renewable energy, Agriculture, Xtend, Cantaloupe, Doctor of Philosophy

TEFEN, Israel, Jan. 26, 2023 /PRNewswire/ -- Addressing the need for extensive reduction of greenhouse gas (GHG) emissions, StePac, L.A. Ltd. analyzed supply chains it is closely involved with to assess how its advanced packaging preserves quality of fresh produce during handling, shipping, and storing, and by doing so reduces waste and saves GHG emissions.

Key Points: 
  • The sustainable shelf-life extension packaging experts commissioned researchers at Wageningen Food & Biobased Research facility, Netherlands, to quantify the GHG emissions associated with the use of its Modified Atmosphere (MAP) products across numerous supply chains worldwide.
  • Moreover, food waste is a second major concern of today's eco-savvy consumers, yet few discussions of food waste focus on its negative impact on GHG emissions.
  • The reduction in GHG emissions far exceeds those generated in the full lifecycle of the packaging itself."
  • Jan Broeze, PhD, Senior Scientist of Sustainable Food Chains at the Wageningen Food & Biobased Research, has developed a "field to fork" calculator to estimate greenhouse emissions associated with different aspects of fresh produce production and shipping.

Research by Wageningen University Shows StePac's Sustainable Packaging Significantly Reduces Greenhouse Gases

Retrieved on: 
Thursday, January 26, 2023
Transport, Plastic, Climate change, Fruit, GHG, Health, L.A, ISO 22000, CO2, ISCB Senior Scientist Award, Research, Frank Broeze, WVTR, Risk, Incineration, Recycling, Car, MAP, Renewable energy, Agriculture, Xtend, Cantaloupe, Doctor of Philosophy

TEFEN, Israel, Jan. 26, 2023 /PRNewswire/ -- Addressing the need for extensive reduction of greenhouse gas (GHG) emissions, StePac, L.A. Ltd. analyzed supply chains it is closely involved with to assess how its advanced packaging preserves quality of fresh produce during handling, shipping, and storing, and by doing so reduces waste and saves GHG emissions.

Key Points: 
  • The sustainable shelf-life extension packaging experts commissioned researchers at Wageningen Food & Biobased Research facility, Netherlands, to quantify the GHG emissions associated with the use of its Modified Atmosphere (MAP) products across numerous supply chains worldwide.
  • Moreover, food waste is a second major concern of today's eco-savvy consumers, yet few discussions of food waste focus on its negative impact on GHG emissions.
  • The reduction in GHG emissions far exceeds those generated in the full lifecycle of the packaging itself."
  • Jan Broeze, PhD, Senior Scientist of Sustainable Food Chains at the Wageningen Food & Biobased Research, has developed a "field to fork" calculator to estimate greenhouse emissions associated with different aspects of fresh produce production and shipping.

Pizza City Fest Announces Inaugural Los Angeles Event at L.A. LIVE

Retrieved on: 
Tuesday, January 10, 2023
General Sports, Sports, Entertainment, Marketing, Communications, General Entertainment, Restaurant, Bar, Food, Beverage, Retail, Crypto.com, Geography, Knowledge, Entertainment district, NBC, Sport, Summer, Sale, Microsoft Theater, Fast food, Nightclub, L.A

Pizza City Fest Los Angeles announces the stellar line-up for the first of its kind event, which will take place April 29-30, 2023 at L.A. LIVE – Downtown Los Angeles’ Sports and Entertainment District – offering fans the unique opportunity to sample pizzas from Southern California’s best pizza makers all in one location over two days.

Key Points: 
  • Pizza City Fest Los Angeles announces the stellar line-up for the first of its kind event, which will take place April 29-30, 2023 at L.A. LIVE – Downtown Los Angeles’ Sports and Entertainment District – offering fans the unique opportunity to sample pizzas from Southern California’s best pizza makers all in one location over two days.
  • He’s written two books on the subject, launched a weekly tour business, hosts and produces the “Pizza City” podcast, and in the Summer of 2022, introduced the first ever Pizza City Fest in Chicago.
  • “We are incredibly excited to welcome the inaugural Pizza City Fest Los Angeles to L.A. LIVE,” Lee Zeidman, President, Crypto.com Arena, Microsoft Theater and L.A. LIVE.
  • Celebrating the passion, innovation, and community of great pizza making with the industry’s most venerable personalities, the Pizza City Fest Los Angeles lineup includes:

Stylistically Eclectic, Socially Conscious Singer/Songwriter Johnnie Mikel Drops His Latest Single "Fallen Angel," An Edgy Power Ballad Penned With Multiple Grammy Nominee Lauren Christy Of The Matrix

Retrieved on: 
Friday, January 13, 2023
Radio, Korea University College of Political Science and Economics, Social media, Billboard, Economics, Top, Revolution, Boys & Girls Club, Politics, Mental health, Culture, Organic, Purgatory, LOS, New Zealand top 50 singles of 2015, Western Kentucky University, Little River Band, Come with Me, Release the Panic, Love, Hot Chelle Rae, Moon, Mediabase, Walk the Moon, Fallen angel, Life, Music, Film, Matrix, L.A

LOS ANGELES, Jan. 13, 2023 /PRNewswire/ -- Capping a prolific run of more than 10 popular streaming singles since 2017, Johnnie Mikel gears up for the February 3 drop of his highly anticipated full length debut Purgatory with his latest track "Fallen Angel," an infectious, fiery and funked out power ballad co-written with Lauren Christy, best known for her trailblazing work with the seven-time Grammy winning songwriting and production team The Matrix.

Key Points: 
  • "I came to Lauren with the title and concept, and we wrote the song fairly quickly," says Mikel, who released his debut single "Come With Me" in 2017.
  • "It's kind of a 'good girl gone bad' story about someone that's not the best for you.
  • We wanted to make the song very funky and sexy, so the production matches that.
  • Mikel is currently studying Political Science and Economics at Western Kentucky University to further merge his artistic message with his activism.

CALIFORNIA LOCOS Releases Limited Edition Rick Griffin Capsule Collection

Retrieved on: 
Tuesday, December 13, 2022
Other Sports, Sports, Arts, Museums, Entertainment, Specialty, Surfing, Sailboarding, Celebrity, Fashion, Retail, Licensing (Entertainment), Zap, Cult, Culture, Griffin, Southern California, Hoodie, Wood, Friends, Gratitude, Collection, PST, Surfer (magazine), Tube, Grateful Dead, Multimedia, Zap Comix, Creative, Murphy, Rolling Stone, LOCOS, The Cult, Dyeing, Nightclub, L.A, Yowza! Animation, Eye, Pacific Vibrations

A limited collection of CALIFORNIA LOCOS x Rick Griffin numbered skateboards and accessories launches today at 11 a.m. PST.

Key Points: 
  • A limited collection of CALIFORNIA LOCOS x Rick Griffin numbered skateboards and accessories launches today at 11 a.m. PST.
  • CALIFORNIA LOCOS is proud to present the Rick Griffin collection as a tribute to one of SoCals greatest.
  • View the full release here: https://www.businesswire.com/news/home/20221213006003/en/
    CALIFORNIA LOCOS Releases Limited Edition Rick Griffin Capsule Collection (Graphic: Business Wire)
    Rick Griffins Flying Eyeball, Backdoor, and Yowza!
  • The CALIFORNIA LOCOS x Rick Griffin collection extends to high-performance street completes in the Surfing Eyeball and Monumental Eyeball decks.

Multi Grammy® Award-Winning Producer L.A. REID and Grammy-Winning Artist BURNA BOY Join Consumer Tech Start-Up MOON Ultra as Investors

Retrieved on: 
Thursday, December 8, 2022
Technology, Mobile, Wireless, Entertainment, Other Technology, Events, Concerts, General Entertainment, Celebrity, Music, Consumer Electronics, Giant, Usher, Hip, American Graphics Institute, Culture, FL Studio, Kevin Harvey (venture capitalist), Autism, Music, Time (magazine), Rihanna, JOE, Nigeria Entertainment Awards, Invention, Name, NOAH, Outkast, Album of the Year, Last Last One Forever and Ever, LaFace Records, L.A, Toni, STEVE, Grammy Award for Best R&B Album, African Giant, TLC, Tall, Love, SARA, Madison Square Garden, MOON, TIME, Grammy Award for Best Rap Album, Pokémon the Series: Sun & Moon – Ultra Adventures, Woman, Multimedia, RAY, Athlete, BARON, Sport, Speakerboxxx/The Love Below, WES, Television, Entertainment, Toy, Afrobeat

View the full release here: https://www.businesswire.com/news/home/20221208005346/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20221208005346/en/
    Multi GRAMMY-winning producer L.A. Reid poses with his MOON Ultralight alongside MOON Ultra CEO Edward Madongorere.
  • "MOON Ultra is a very cool and convenient tool designed to bring light to darker moments.
  • Ed is a brilliant designer who is destined to make his mark amongst the worlds great innovators," said Reid, the multi- GRAMMY Award-winning producer.
  • Known for his unique behind the scenes content creation, Burna Boy was excited to get behind MOON.