MMNA

MITSUBISHI MOTORS DEALER PARTNER SPOTLIGHT - RYAN GREMORE ON HOW GIVING BACK TO CHARITY COMES FULL CIRCLE

Retrieved on: 
Tuesday, March 5, 2024

In 1987, Joe O'Brien built the first non-metro Mitsubishi dealership in the state of Illinois and partnered with Ryan Gremore, O'Brien Mitsubishi Dealer Principal, to provide Mitsubishi vehicles and service to the area.

Key Points: 
  • In 1987, Joe O'Brien built the first non-metro Mitsubishi dealership in the state of Illinois and partnered with Ryan Gremore, O'Brien Mitsubishi Dealer Principal, to provide Mitsubishi vehicles and service to the area.
  • To start, let's discuss the history of your dealer group and the success of your Mitsubishi store.
  • We've been in business since April of 1987; we were the first non-metro Mitsubishi dealer in the state of Illinois.
  • Our community has been extremely good to the Mitsubishi brand and to O'Brien Mitsubishi.

MITSUBISHI MOTORS RECOGNIZED BY S&P GLOBAL MOBILITY FOR THE "MOST IMPROVED ALTERNATIVE POWERTRAIN LOYALTY TO MAKE FOR 2023"

Retrieved on: 
Thursday, February 29, 2024

FRANKLIN, Tenn., Feb. 29, 2024 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) announced today that it has been recognized by S&P Global Mobility for having the "Most Improved Alternative Powertrain Loyalty to Make" for the 2023 calendar year1.

Key Points: 
  • FRANKLIN, Tenn., Feb. 29, 2024 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) announced today that it has been recognized by S&P Global Mobility for having the "Most Improved Alternative Powertrain Loyalty to Make" for the 2023 calendar year1.
  • The Mitsubishi Outlander Plug-in Hybrid is the perfect stepping-stone from today's internal combustion engine (ICE) vehicles to tomorrow's full battery-electric vehicles (BEV).
  • But its ability to operate on both electricity and gasoline also is the perfect destination vehicle for some customers too.
  • "In today's hypercompetitive market, retaining customers is more important than ever," said Joe LaFeir, president, Automotive Insights, S&P Global Mobility.

Mitsubishi Outlander Plug-In Hybrid Wins 2024 MotorWeek Drivers' Choice Award For Best Small Utility

Retrieved on: 
Thursday, February 15, 2024

FRANKLIN, Tenn., Feb. 15, 2024 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today announced that the Mitsubishi Outlander Plug-in Hybrid was honored with the 2024 MotorWeek Drivers' Choice Award for Best Small Utility.

Key Points: 
  • FRANKLIN, Tenn., Feb. 15, 2024 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today announced that the Mitsubishi Outlander Plug-in Hybrid was honored with the 2024 MotorWeek Drivers' Choice Award for Best Small Utility.
  • They gave the Outlander the Plug-in Hybrid treatment well before anyone else, and this year, the Outlander Plug-in Hybrid attains its well-deserved recognition by securing the Best Small Utility choice award for the first time."
  • The Mitsubishi Outlander Plug-in Hybrid has consistently received acclaim from both automotive experts and consumers alike.
  • In addition to the MotorWeek Drivers' Choice Award, the Outlander Plug-in Hybrid has clinched two consecutive Green Car Journal Family Green Car of the Year awards.

Mitsubishi Motors Launches Industry-First Digital Retailing Program, Connects Prequalified Shoppers To Dealer In-Store Capabilities For A Transparent And Faster Car Buying Experience

Retrieved on: 
Monday, February 5, 2024

ClickShop 2.0 connects the car-buying journey from Mitsubishi Motors' Tier-1, and its dealer partner's Tier-3, websites directly to the Mitsubishi dealer showrooms, delivering an unparalleled and seamless shopping experience.

Key Points: 
  • ClickShop 2.0 connects the car-buying journey from Mitsubishi Motors' Tier-1, and its dealer partner's Tier-3, websites directly to the Mitsubishi dealer showrooms, delivering an unparalleled and seamless shopping experience.
  • This industry-first blend of three partners' core strengths will revolutionize the way consumers shop for Mitsubishi Motors vehicles and enable Mitsubishi Motors dealers to deliver the buying experience consumers have long desired.
  • ClickShop 2.0 delivers more transparent choices and dramatically shorter sales cycles, benefiting both customers and dealers.
  • ClickShop 2.0 makes buying a new car fast and fair, establishing a positive relationship with our customers right from the start."

Rashida Jones Partners with Mitsubishi Motors, First U.S. Brand-level Spokesperson in Company History

Retrieved on: 
Thursday, December 7, 2023

FRANKLIN, Tenn., Dec. 7, 2023 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) will launch advertising to support its " Mitsubishi Motors Confidence " customer-care program this weekend, starring award-winning actress, director and producer, Rashida Jones .

Key Points: 
  • FRANKLIN, Tenn., Dec. 7, 2023 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) will launch advertising to support its " Mitsubishi Motors Confidence " customer-care program this weekend, starring award-winning actress, director and producer, Rashida Jones .
  • MMNA's comprehensive suite of maintenance, warranty, and roadside assistance programs has one goal: to provide a stress-free Mitsubishi vehicle-ownership experience.
  • "I am honored to partner with Mitsubishi Motors as their first ever US brand spokesperson," said Jones.
  • "As we were building this campaign to help broaden Mitsubishi Motors' awareness with buyers and tell the story of our new Confidence program, Rashida was our immediate choice for our first-ever brand-level spokesperson.

In Back-to-Back Wins, Mitsubishi Outlander Plug-in Hybrid Named 2024 Family Green Car of the Year by Green Car Journal

Retrieved on: 
Wednesday, November 29, 2023

Mitsubishi Motors' seven-passenger flagship model was today named the "2024 Family Green Car of the Year™" as part of Green Car Journal's 2024 Green Car Awards.

Key Points: 
  • Mitsubishi Motors' seven-passenger flagship model was today named the "2024 Family Green Car of the Year™" as part of Green Car Journal's 2024 Green Car Awards.
  • "We believe Outlander Plug-in Hybrid offers the right technology at the right time, and based on recent Green Car Awards results, it seems the editors of Green Car Journal agree," said Mark Chaffin, MMNA President and CEO.
  • Open to efficient internal combustion engine models as well as hybrids, plug-in hybrids, and fully electric vehicles, the 2024 Green Car Awards were dominated by plug-in hybrid technology.
  • The Outlander Plug-in Hybrid was also named a Top Safety Pick (TSP) by the Insurance Institute for Highway Safety (IIHS).

Nationwide Electrify Expo Tour - Starring Award-winning Mitsubishi Outlander Plug-in Hybrid - Concludes in Austin, Texas, Nov. 10-12

Retrieved on: 
Tuesday, November 7, 2023

"The Mitsubishi Outlander Plug-in Hybrid has been wildly popular, both on the test track at each Electrify Expo stop across the country this year, and in our dealer partners' showrooms," said Mark Chaffin, Mitsubishi Motors North America (MMNA) President and CEO.

Key Points: 
  • "The Mitsubishi Outlander Plug-in Hybrid has been wildly popular, both on the test track at each Electrify Expo stop across the country this year, and in our dealer partners' showrooms," said Mark Chaffin, Mitsubishi Motors North America (MMNA) President and CEO.
  • "The Outlander Plug-in Hybrid is a logical first step for many consumers motivated by environmental awareness and looking to make a switch to electrified transportation.
  • It's especially well-suited to those who may not be ready to go all-in on battery-only power.
  • Mitsubishi Motors' seven-passenger flagship model is the best-equipped, most connected vehicle the brand has ever sold in the U.S.

Mitsubishi Motors Partners with Tennessee Nonprofit Tucker's House

Retrieved on: 
Monday, November 6, 2023

FRANKLIN, Tenn., Nov. 6, 2023 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) is partnering with  Middle Tennessee-based nonprofit organization Tucker's House , providing the organization with the use of a 2023 Mitsubishi Outlander Plug-in Hybrid SUV.

Key Points: 
  • FRANKLIN, Tenn., Nov. 6, 2023 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) is partnering with  Middle Tennessee-based nonprofit organization Tucker's House , providing the organization with the use of a 2023 Mitsubishi Outlander Plug-in Hybrid SUV.
  • "The Mitsubishi Outlander Plug-in Hybrid will play a critical role in our efforts to modify homes for Tennesseans under 21 with disabilities," said Sunny Rosanbalm, Tucker's House Founder.
  • "We are grateful to be chosen by Mitsubishi Motors to be part of their Community Utility Vehicle Program."
  • "This partnership with Tucker's House is the latest example of our commitment to our neighbors in Middle Tennessee."

Mitsubishi Motors Ranks First for Customer Experience in Reputation '2023 Automotive Report'

Retrieved on: 
Monday, September 18, 2023

FRANKLIN, Tenn., Sept. 18, 2023 /PRNewswire/ -- After finishing second in the mass-market group in 2022, Mitsubishi Motors North America, Inc. (MMNA) took to the top step for the first time in Reputation's annual 2023 Automotive Reputation Report, ranking first among 19 mass-market auto brands. The achievement marks the culmination of a dedicated effort by MMNA and its more than 320 U.S. dealer partners to provide a world-class customer experience at every touchpoint. Reputation's report evaluates customer experience at 35,000 automotive OEM brands, dealer groups, and dealerships across the United States, Canada, and Europe.

Key Points: 
  • Reputation's report evaluates customer experience at 35,000 automotive OEM brands, dealer groups, and dealerships across the United States, Canada, and Europe.
  • As the Reputation Report takes into consideration both sales and service experiences, this year's performance underscores the commitment of every Mitsubishi Motors dealer partner's efforts, through transparency and honesty.
  • This customer experience is the number one priority at Mitsubishi Motors and guides every decision we make," said Mark Chaffin, Mitsubishi Motors North America, Inc., president and CEO.
  • "We wholeheartedly congratulate Mitsubishi on their number-one ranking in the mass-market category of our 2023 Automotive Reputation Report," says Joe Fuca, CEO of Reputation.

MITSUBISHI MOTORS' AWARD-WINNING OUTLANDER PLUG-IN HYBRID TO STAR AT ELECTRIFY EXPO IN WASHINGTON, D.C.

Retrieved on: 
Monday, July 17, 2023

The 2023 Outlander Plug-in Hybrid SUV, which has received multiple awards while enjoying rave reviews from media and customers, will be on static display and available for test drives at every Electrify Expo event in 2023.

Key Points: 
  • The 2023 Outlander Plug-in Hybrid SUV, which has received multiple awards while enjoying rave reviews from media and customers, will be on static display and available for test drives at every Electrify Expo event in 2023.
  • "Electrify Expo is the perfect venue to introduce the award-winning 2023 Outlander Plug-in Hybrid to customers looking to make an initial move into electrified mobility," said Mark Chaffin, MMNA President and CEO.
  • The 2023 Outlander Plug-in Hybrid blends the clean and quiet motoring of an electric vehicle with the range and ease of refueling of gasoline.
  • Electrify Expo is the number one electric vehicle festival in North America, attracting more e-curious consumers than any other event in the country.