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InMarket Releases Its Annual Breakthrough Moments List of Best-Performing Campaigns

Retrieved on:

Wednesday, March 27, 2024

AUSTIN, Texas, March 27, 2024 /PRNewswire/ -- InMarket, a leader in real-time marketing and measurement, today released its top-performing Breakthrough Moments winners of the past year. InMarket's annual Breakthrough Moments Report recognizes the brands that most effectively combined timing, relevance and context throughout the customer journey to create unforgettable brand experiences that drove exceptional viewability and engagement rates, reaching as high as 9.55% which is 15.9x above industry benchmark.*

Key Points:

"The Breakthrough Moments winners showcase the power of contextual experiences and their ability to help brands connect with consumers when and where it matters most—while they are shopping," said Todd Morris, CEO of InMarket.
"By taking digital marketing innovation to the next level, our Breakthrough Moments winners drove industry-leading engagement rates and exceptional return-on-advertising-spend.
InMarket's ten Breakthrough Moments winners shattered industry benchmarks by leveraging real-time insights and media activation to reach customers in their precise moments of need throughout the purchase journey.
For more information about InMarket's Breakthrough Moments, check out our full report.

Hot Dog! The Kraft Heinz Not Company Launches First-Ever, Plant-Based Oscar Mayer Hot Dogs and Sausages

Retrieved on:

Wednesday, March 6, 2024

Restaurant, Bar, Food, Beverage, Other Retail, Retail, Supermarket, NotCo, Multimedia, AI, Kraft Heinz, Crave, Trust, Fast-moving consumer goods

Today, The Kraft Heinz Not Company LLC debuted NotHotDogs and NotSausages, the first ever plant-based Oscar Mayer offerings and the first plant-based meat innovation from the joint venture between The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and TheNotCompany, Inc. (“NotCo”).

Key Points:

Today, The Kraft Heinz Not Company LLC debuted NotHotDogs and NotSausages, the first ever plant-based Oscar Mayer offerings and the first plant-based meat innovation from the joint venture between The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and TheNotCompany, Inc. (“NotCo”).
View the full release here: https://www.businesswire.com/news/home/20240306594561/en/
The Kraft Heinz Not Company debuts Oscar Mayer NotHotDogs and NotSausages.
Looking to the year ahead, The Kraft Heinz Not Company plans to scale into additional categories and recently began its international expansion.
For more information and to stay up to date on all things Kraft Heinz, Oscar Mayer, and NotCo, follow along on Instagram ( @kraftheinz , @oscarmayer , @NotCoUS ) and TikTok ( @hereatkraftheinz , @oscarmayer , @NotCoUS ).

The Kraft Heinz Not Company Launches First-Ever, Plant-Based KRAFT Mac & Cheese

Retrieved on:

Wednesday, November 29, 2023

Supermarket, Retail, Restaurant, Bar, Food, Beverage, Jefferson–Jackson Dinner, NotCo, Multimedia, Kraft Heinz, Mac, Macaroni, Macaroni and cheese, Philadelphia Cream Cheese, Taste, Pulp (paper), Fast-moving consumer goods, Cheese, TikTok

Today, The Kraft Heinz Not Company LLC (“The Kraft Heinz Not Company”) launched KRAFT® NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States.

Key Points:

Today, The Kraft Heinz Not Company LLC (“The Kraft Heinz Not Company”) launched KRAFT® NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States.
KRAFT NotMac&Cheese is the third innovation to launch in a year from The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and TheNotCompany, Inc. (“NotCo”) joint venture, which aims to create mouthwatering, plant-based foods for all.
View the full release here: https://www.businesswire.com/news/home/20231129106807/en/
The Kraft Heinz Not Company launches KRAFT NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States.
1IRI Total US Multi Outlet WE 6/4/23, Circana Goodles Analysis May 2023
2Numerator, Plant based Mac & Cheese purchasers vs. Mac & Cheese purchasers, April 2023

Globant Introduces CONVERGE. AI: Limitless Disruption, its Annual Tech Trends' Event Providing Groundbreaking Insights for Business Reinvention

Retrieved on:

Monday, November 27, 2023

The event will be streamed on November 30th, 11 am EST.

Key Points:

The event will be streamed on November 30th, 11 am EST.
"In a world where tech is a big part of our everyday lives, Globant's important mission is to connect with and inspire people around the globe.
At our flagship annual event, CONVERGE, experts will share their knowledge and experience to help business leaders, innovators, entrepreneurs, techies, and decision-makers gain a better understanding of AI's possibilities."
Globant's main event gathers top minds from different industries to share firsthand how AI is reinventing work, businesses, and industries.

Globant Introduces CONVERGE. AI: Limitless Disruption, its Annual Tech Trends' Event Providing Groundbreaking Insights for Business Reinvention

Retrieved on:

Monday, November 27, 2023

The event will be streamed on November 30th, 11 am EST.

Key Points:

The event will be streamed on November 30th, 11 am EST.
"In a world where tech is a big part of our everyday lives, Globant's important mission is to connect with and inspire people around the globe.
At our flagship annual event, CONVERGE, experts will share their knowledge and experience to help business leaders, innovators, entrepreneurs, techies, and decision-makers gain a better understanding of AI's possibilities."
Globant's main event gathers top minds from different industries to share firsthand how AI is reinventing work, businesses, and industries.

Spice Spice Baby—NotCo™ Partners with Yellowbird® Sauce to Bring the Heat Without the Meat in New NotChicken™ Spicy Patties

Retrieved on:

Wednesday, November 1, 2023

Food Tech, Retail, Technology, Supermarket, Software, Artificial Intelligence, Taste, Meat, Whole Foods Market, Entrepreneurship, Multimedia, The Non-GMO Project, NotCo, Plant, Partnership, Garlic, AF, Fast food, American yellow warbler

View the full release here: https://www.businesswire.com/news/home/20231101948701/en/

Key Points:

View the full release here: https://www.businesswire.com/news/home/20231101948701/en/
NotCo™ Partners with Yellowbird® Sauce to Bring the Heat Without the Meat in New NotChicken™ Spicy Patties.
(Photo: Business Wire)
Just as temperatures are starting to cool down, NotChicken™ Spicy Patties have arrived to heat things up.
NotChicken™ Spicy Patties are vegan, non-GMO, cholesterol free and made with a unique blend of plant-based ingredients, including fava beans, bamboo and peach powder.
NotChicken™ Spicy Patties are available in the frozen section of select Whole Foods Market locations across the nation and are sold in 12 oz.

Fernando Machado Joins Garnett Station Partners as Senior Advisor

Retrieved on:

Thursday, October 12, 2023

Other Professional Services, Data Analytics, Finance, Asset Management, Marketing, Consulting, Communications, Professional Services, Senior advisor, Entrepreneurship, Restaurant Brands International, Unilever, Creativity, Partner (business rank), NotCo, Garnett station, Activision Blizzard, Columbidae

Garnett Station Partners, LLC (“Garnett Station”), a New York-based principal investment firm that manages over $2 billion of assets, is pleased to announce that Fernando Machado has joined the firm as Senior Advisor.

Key Points:

Garnett Station Partners, LLC (“Garnett Station”), a New York-based principal investment firm that manages over $2 billion of assets, is pleased to announce that Fernando Machado has joined the firm as Senior Advisor.
Mr. Machado brings over two decades of marketing and brand development experience across a variety of industries.
“We’ve known Fernando for many years, and we’re thrilled to welcome him to our team as a Senior Advisor.
I look forward to helping GSP’s portfolio companies further shape their brand voices as a board member and engaged advisor.”

NotCo Levels-Up Your Coffee with Launch of NotMilk™ Barista

Retrieved on:

Thursday, October 12, 2023

Burger King, AI, Milk, Taste, NotCo, Ultra, Non-Euclidean geometry, Coffee, CPG, Kraft Heinz, Coffeehouse, Mars, Starbucks

NotCo, the global food tech company with a first-of-its-kind patented AI technology named Giuseppe, today unveiled the Canadian launch of its first plant-based beverage for coffee, NotMilk™ Barista.

Key Points:

NotCo, the global food tech company with a first-of-its-kind patented AI technology named Giuseppe, today unveiled the Canadian launch of its first plant-based beverage for coffee, NotMilk™ Barista.
Made from a unique chickpea and oat blend, NotMilk™ Barista provides customers with a plant-based alternative that's creamier and frothier for coffees and teas.
"The feedback for NotMilk™ Barista has been off-the-charts positive with baristas raving about its creamy texture and frothing capability in hand-crafted coffee," said Andre Manuel, General Manager of NotCo Canada.
The fourth NotCo product to launch in Canada, NotMilk™ Barista can soon be found in select grocers across Canada, including Save on Foods and Longos.

NotCo’s New NotMilk Barista™ Joins the Menu at New York-Based Specialty Coffee Roaster Joe Coffee

Retrieved on:

Tuesday, September 19, 2023

View the full release here: https://www.businesswire.com/news/home/20230919951828/en/

Key Points:

View the full release here: https://www.businesswire.com/news/home/20230919951828/en/
NotMilk Barista™ Joins the Menu at Joe Coffee.
(Photo: Business Wire)
Known for their commitment to sustainability, Joe Coffee has replaced almond milk on its menus with NotCo’s new, ultra-creamy, professional-grade NotMilk™ Barista at all locations.
Made of a unique chickpea and oat blend, NotMilk™ Barista will provide customers with a creamier and frothier plant-based alternative to elevate their favorite Joe Coffee pick-me-up.
Foamable, ultra-smooth and delicious, NotMilk™ Barista is a low-sugar option that unlocks the ultimate rich and creamy cup of coffee or tea.

MCCANN WORLDGROUP SHINES AT 2023 CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

Retrieved on:

Monday, June 26, 2023

CANNES, France, June 26, 2023 /PRNewswire/ -- McCann Worldgroup, part of the Interpublic Group of Companies (NYSE: IPG), was a top performer at the Cannes Lions International Festival of Creativity, earning 55 total Lions across 18 competitive categories for 20 clients, including a coveted Titanium Lion and three Grand Prix in Design, Creative Business Transformation and Sustainable Development Goals. The network ranked in the top five networks and earned top honors for global brands including Mastercard and Microsoft.

Key Points:

The network won a total of 55 Cannes Lions – 1 Dan Wieden Titanium Lion, 3 Grand Prix and 51 Gold, Silver and Bronze.
ADLaM , from McCann New York and Microsoft, won two Grand Prix, one in Design and one in Creative Business Transformation.
McCann Worldgroup's top performing agencies were McCann New York, McCann Poland, FP7 McCann Dubai and McCann Tel Aviv.
Craft, the network's global creative production agency, turned in its best performance at Cannes ever and collaborated on work that won 23 Cannes Lions, including Microsoft's ADLaM.