VCR

Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization

Retrieved on: 
Thursday, July 27, 2023
Technology, Marketing, Advertising, Communications, Audio, Video, Media, Digital Marketing, Data Management, Artificial Intelligence, WPP plc, Partnership, International, DSP, EVP, DFO, CTR, Attention, VCR, Machine learning, Danone North America, Sales, Yieldmo

Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world's leading media investment company, have seen impressive results with Yieldmo's newest offering, Dynamic Format Optimization (DFO), as part of GroupM’s Tier One Strategic Partnership with Yieldmo.

Key Points: 
  • Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world's leading media investment company, have seen impressive results with Yieldmo's newest offering, Dynamic Format Optimization (DFO), as part of GroupM’s Tier One Strategic Partnership with Yieldmo.
  • Dynamic Format Optimization works by transforming a brand’s existing creative assets into Yieldmo’s suite of programmatic-friendly creative formats called Frictionless Formats and uses machine learning and AI to select the most performant creative format in real-time, with no additional lift from the advertiser.
  • “Yieldmo has provided GroupM with a partnership that allows innovation such as Dynamic Format Optimization; the ability to test and learn, to maximize media investment through measures such as attention, creative, data-driven placements, and first to market creative technology,” said Esra Bacher, Managing Partner, Programmatic Investment Lead at GroupM.
  • “Partnering with Yieldmo allows GroupM clients access to best in class inventory curation and custom formats in a seamless, transparent, and efficient manner.

VidMob Introduces Agency Partnership Program with Founding Partners AdParlor, CANVAS United, FIG, and Wpromote

Retrieved on: 
Thursday, June 15, 2023
FIG, Partnership, Workflow, Marketing, VCR, Investment, Corporation, SVP, Sales, Wpromote

NEW YORK, June 15, 2023 (GLOBE NEWSWIRE) -- VidMob, the leading creative effectiveness platform, today announced its new Agency Partnership Program.

Key Points: 
  • NEW YORK, June 15, 2023 (GLOBE NEWSWIRE) -- VidMob, the leading creative effectiveness platform, today announced its new Agency Partnership Program.
  • The platform will also provide insights into clients' best practices, enabling agency partners to optimize their media investments.
  • The Agency Partnership Program empowers agencies to:
    Set a new standard for always-on campaign effectiveness and offer new innovation, collaboration and oversight for marketing and creative teams
    “We are excited to be part of VidMob’s new Agency Partnership Program.
  • We extend our gratitude to our exceptional founding partners AdParlor, CANVAS United, FIG, and Wpromote, and eagerly anticipate our role in their future growth.”

INDIAN MOTORCYCLE AND VETERANS CHARITY RIDE PARTNER TO CELEBRATE JUNE AS VETERAN MOTORCYCLE THERAPY MONTH

Retrieved on: 
Tuesday, May 30, 2023
Breece D'J Pancake, Army, Veteran, Mentorship, Indian scout, VCR, NAC, Brotherhood, Injury, Acute stress disorder, Environment, Amputation, U.S. Route 550, Veterinary medicine, Real estate, Amusement park, Hospital, Indian Motocycle Manufacturing Company, Motorcycle

MINNEAPOLIS, May 30, 2023 /PRNewswire/ -- Indian Motorcycle®, America's First Motorcycle Company, today announced its continued support and sponsorship of the Veterans Charity Ride (VCR), a veteran-led, non-profit organization specializing in motorcycle therapy to help post-combat veterans heal and recover from physical and mental conditions. In its ninth year partnering, Indian Motorcycle and VCR have announced June as Veteran Motorcycle Therapy Month – activating three motorcycle therapy programs within the month of June.

Key Points: 
  • In its ninth year partnering, Indian Motorcycle and VCR have announced June as Veteran Motorcycle Therapy Month – activating three motorcycle therapy programs within the month of June.
  • "We're excited to return for another year of motorcycle therapy with support from Indian Motorcycle, as so many of our vets used to ride before their injuries and thought they would never ride again," said Dave Frey, Veterans Charity Ride Founder.
  • Veteran Motorcycle Therapy Month will feature three independent programs, each hosting new veterans with diverse backgrounds from various branches of the military.
  • The 2023 Veteran Motorcycle Therapy Month event schedule consists of the following:
    Starting in Salt Lake City the first group of veterans will ride the backroads to Moab.

Ecore’s Heritage Motivate Performance Vinyl Tile (PVT) Honored with Multiple Industry Awards

Retrieved on: 
Wednesday, May 24, 2023
Social responsibility, Hospitality, Interior design, Education, LVT, Resilience, Table tennis rubber, The National German Sustainability Award, Carbon, Architecture, Wilson, VCR, Organization, Chemistry, School, Sustainability, Corporation, Heritage, Climate, ESG, R, Health, Peter Hancock (professor), PVT, Environment, Conference, Safety, Film industry, Industrial design, Recycling, FIA ecoRally Cup

Ecore’s Heritage Motivate performance vinyl tile (PVT) claimed top honors in the Resilient Flooring category of this year’s IIDA/HD Expo Product Design Awards and was selected as a Sustainable Product category winner of the esteemed 2023 SEAL Business Sustainability Awards.

Key Points: 
  • Ecore’s Heritage Motivate performance vinyl tile (PVT) claimed top honors in the Resilient Flooring category of this year’s IIDA/HD Expo Product Design Awards and was selected as a Sustainable Product category winner of the esteemed 2023 SEAL Business Sustainability Awards.
  • “Our Heritage PVT introduces a new class of flooring that redefines performance to include health and well-being.
  • Heritage is comprised of 53% postconsumer recycled content and was engineered with a force reduction of 10.6% and an energy restitution of 66.7%.
  • “Granularity was the theme of the 2023 Sustainability Awards,” noted Matt Harney, Chairperson and Founder of SEAL Awards.

BMW & Media Experts Exceed Performance with Sharethrough's Carbon-Neutral GreenPMPs™

Retrieved on: 
Thursday, May 18, 2023
Canada, Partnership, Force of nature, Carbon, VCR, National Management Association, Brand community, BMW, CPA, Heat, Digital, Done by the Forces of Nature, Nature

MONTREAL, May 18, 2023 /PRNewswire/ -- Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW's 'Forces of Nature' campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3.

Key Points: 
  • Through this partnership, Media Experts was able to reach a qualified audience with strong interest in sustainability, smart technology and electric luxury vehicles.
  • We are grateful for the opportunity to work on this wonderful campaign and for BMW and Media Experts to trust us with their vision."
  • We at Media Experts strive to achieve and exceed campaign performance, aligned with the brand's overall strategy and positioning.
  • With Sharethrough's GreenPMPs™ one doesn't have to choose between performance and sustainability, it helped us achieve both" added Jennifer Douglass, Vice-President, Digital, Head of Audience & Analytics at Media Experts .

Acorn Influence, a New Engen Company, Launches Industry’s First Proven “Performance Creator” Solution

Retrieved on: 
Tuesday, May 9, 2023
ESPN, Customer development, Advertising, TNT, Video, Meta, DSP, CPG, CTV, HULU, AVOD, CBS, VCR, Acorn, Walmart, Internet, ANA, GM, Investment, NCAA Division I men's basketball tournament, Growth, SVP, HGTV, Video on demand, Social media, Fatigue, SVOD

The Performance Creator Solution also positions Acorn to meet consumers where they choose to view their content.

Key Points: 
  • The Performance Creator Solution also positions Acorn to meet consumers where they choose to view their content.
  • With this growth comes the insatiable demand for content to supply inventory while marketers struggle to decrease ad fatigue.
  • Acorn’s premium influencer video for CTV is a hero solution through its authentic, engaging, and relevant content.
  • For more information about the Performance Creator Solution, contact Ali Smith, SVP, Head of Sales: [email protected].

Cummins Reports Record First Quarter 2023 Results

Retrieved on: 
Tuesday, May 2, 2023
Vehicle Technology, EV, Electric Vehicles, Machinery, Batteries, Alternative Vehicles, Fuels, General Automotive, Technology, Automotive, Other Manufacturing, Engineering, Automotive Manufacturing, Manufacturing, Carbon, Component, Inc., Tax, Minority business enterprise, Automotive industry, Generally Accepted Accounting Principles (United States), VCR, PEM, EBITDA, New Power, CMI, Form, Filtration, Depreciation, Growth, EPS, NYSE, Video game, Renewable energy, Bank, Arms industry, Airline, Meritor

Cummins Inc. (NYSE: CMI) today reported results for the first quarter of 2023.

Key Points: 
  • Cummins Inc. (NYSE: CMI) today reported results for the first quarter of 2023.
  • First quarter revenues of $8.5 billion increased 32 percent from the same quarter in 2022.
  • Results included costs associated with the separation of the Filtration business of $18 million, or $0.10 per diluted share, in the first quarter of 2023, and $17 million, or $0.09 per diluted share, in the first quarter of 2022.
  • “We have raised our guidance on revenue and profitability for 2023 due to continued demand for Cummins’ products and services.

Pepsico Mexican Foods Beats Campaign Performance Benchmarks with Cookieless Lotame Panorama ID

Retrieved on: 
Wednesday, April 12, 2023
Anagram, MEXICO, Smartphone, DSP, CTV, CTR, Hispanic and Latino Americans, ID, PepsiCo, VCR, Panorama, Commerce, Video game, Online shopping

Together with media agency Anagram , Pepsico Mexican Foods creates strong, direct connections with consumers worldwide via data-driven targeting.

Key Points: 
  • Together with media agency Anagram , Pepsico Mexican Foods creates strong, direct connections with consumers worldwide via data-driven targeting.
  • With a cookieless future on the horizon, Anagram sought ways to future ready the brand’s targeting and performance.
  • To help accomplish Pepsico’s mission to “drive game-changing innovation,” Anagram in collaboration with Lotame, developed a data-driven cookieless video strategy to preserve and extend Pepsico Mexican Foods’ addressability across devices and the open web.
  • Cookieless audiences used award-winning identifier Lotame Panorama ID to reach Pepsico Mexican Foods’ audiences across all programmatic inventory without relying on third-party cookies or authenticated traffic.

Varennes Carbon Recycling selects Accelera by Cummins to manufacture, supply 90MW electrolyzer system in Quebec

Retrieved on: 
Monday, March 20, 2023
Automotive Manufacturing, Green Technology, Manufacturing, Environment, Batteries, Other Technology, Sustainability, Hardware, Technology, Other Energy, Utilities, Oil, Gas, Alternative Energy, Energy, Other Manufacturing, Recycling, Engineering, Chemicals, Plastics, Carbon, Shell, Sakkhi Proman, Partnership, Hydrogen, Oxygen, Methanol, Electricity, VCR, Ship, Enerkem, PEM, Water, CMI, Cummins, NYSE, Suncor Energy, Renewable energy, Coal

Accelera™ by Cummins, a business segment of Cummins Inc. (NYSE: CMI), will supply a 90-megawatt (MW) proton exchange membrane (PEM) electrolyzer system for Varennes Carbon Recycling’s (VCR) plant in Quebec, Canada – a key step in advancing North America’s green hydrogen economy.

Key Points: 
  • Accelera™ by Cummins, a business segment of Cummins Inc. (NYSE: CMI), will supply a 90-megawatt (MW) proton exchange membrane (PEM) electrolyzer system for Varennes Carbon Recycling’s (VCR) plant in Quebec, Canada – a key step in advancing North America’s green hydrogen economy.
  • VCR is a consortium between Shell, Suncor and Proman, with the support of the Canadian and Quebec governments.
  • This electrolyzer system will be comprised of four HyLYZER®-5000s—Accelera’s largest electrolyzer product.
  • The VCR plant will use both the renewable hydrogen and oxygen to recycle carbon and hydrogen from waste materials.

FML CPAs Promotes Karlene Barry to Partner

Retrieved on: 
Tuesday, March 7, 2023
Housing, Society of Saint Vincent de Paul, Western New England University, American Institute of Certified Public Accountants, FML, Clothing, Bank statement, Certified Public Accountant, Senior counsel, Connecticut Society of Social Hygiene, American Institute, CPA, VCR, Tax advisor

GLASTONBURY, Conn., March 7, 2023 /PRNewswire/ -- Fiondella, Milone & LaSaracina ( FML CPAs ) has announced the promotion of Karlene Barry, CPA to partner.

Key Points: 
  • GLASTONBURY, Conn., March 7, 2023 /PRNewswire/ -- Fiondella, Milone & LaSaracina ( FML CPAs ) has announced the promotion of Karlene Barry, CPA to partner.
  • Barry has more than 20 years of public accounting experience servicing a variety of industries with a concentration in closely held business and their owners.
  • Barry spent two decades with Viola Chrabascz Reynolds & Co. (VCR) in Enfield before the firm merged with FML in 2020.
  • "Karlene has exemplified the expertise and drive that we so value among our staff," says FML managing partner Jeff Fiondella.