AB Tasty Announces New Brand Identity, Embracing Position as the Premier Partner in Experience Optimization
NEW YORK, Feb. 27, 2024 /PRNewswire/ -- AB Tasty announced today a new brand identity aligned with their "test and learn" culture that is reshaping experience optimization through innovation and leading expertise. Cemented by a year of tremendous growth including expanding their personalization offering with a new AI technology acquisition, AB Tasty has established itself as a premier partner in experience optimization by combining an all-in-one platform with deep client understanding to enable brands to reach the individual on a new level.
- NEW YORK, Feb. 27, 2024 /PRNewswire/ -- AB Tasty announced today a new brand identity aligned with their "test and learn" culture that is reshaping experience optimization through innovation and leading expertise.
- This goal has been further supported as AB Tasty was named a Google partner following the sunset of Google Optimize.
- The new brand identity, marked by brand colors that AB Tasty refers to as "experimentation blue" and "crash test yellow", lends an exciting, electric look to the experience optimization partner's market presence.
- We are looking forward to continued global growth and expansion in 2024," shares Alix de Sagazan, AB Tasty CEO and cofounder.