ALLSTATE PROTECTION PLANS TESTS THE MOST EXPENSIVE PHONES OF THE YEAR AS NEARLY HALF OF AMERICANS GREATLY UNDERESTIMATE THE COST OF REPAIRS
Retrieved on:
Monday, October 9, 2023
SAN FRANCISCO , Oct. 9, 2023 /PRNewswire/ -- With the recent Apple iPhone 15 launch, this year has seen devices with $1,000+ price tags introduced from three of the biggest U.S. smartphone brands: Apple, Samsung, and Google. They boast advanced capabilities, come in different form factors, and feature premium materials like the new Apple iPhone 15 Pro titanium design. However, according to a 2023 mobile survey by Allstate Protection Plans, the U.S. has spent over $17 billion repairing and replacing smartphones within the last year—with the most common issue being damaged screens.1
Key Points:
- That's especially troubling considering that our most recent survey shows that nearly half of Americans vastly underestimate the cost of smartphone repairs," said Jason Siciliano, vice president of marketing and global creative director at Allstate Protection Plans.
- Almost half (47%) of Americans think that smartphone repairs cost $150 or less, yet the average cost for repairs and replacements was $209.
- For the premium phones tested in the latest Allstate Protection Plans Breakability test, those costs are much higher.
- For added peace of mind, protection plans can also safeguard against expensive repairs or replacements.