Alviere Launches Merchant-Funded Rewards to Enhance Co-Branded Debit Cards
DENVER, March 6, 2024 /PRNewswire/ -- Alviere, the leading embedded finance platform provider, announces that its enterprise clients can now expand their co-branded debit card incentives with merchant-funded rewards. Co-branded cards play a critical role in the loyalty and rewards programs of airlines, hotels, and retailers to increase customer lifetime value (CLV). Now, with merchant-funded rewards, the value of each dollar spent is multiplied, giving more purchase incentives to consumers at no cost to brands issuing the cards.
- Co-branded cards play a critical role in the loyalty and rewards programs of airlines, hotels, and retailers to increase customer lifetime value (CLV).
- Now, with merchant-funded rewards, the value of each dollar spent is multiplied, giving more purchase incentives to consumers at no cost to brands issuing the cards.
- The launch of merchant-funded rewards through the Alviere HIVE platform offers enterprise brands a new way to personalize offers.
- Commenting on the importance of merchant-funded rewards, Alviere co-founder and CEO, Pedro Silva, says "Our enterprise clients demand co-branded debit card offers that are as compelling as existing co-branded credit cards.