Universal Music Group and Supersocial Announce 'Beat Galaxy' on Roblox - A Groundbreaking Music Hub featuring Artists and Music from UMG
SANTA MONICA, Calif., Dec. 14, 2023 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment, and Supersocial, a pioneer in virtual world development, have today announced the launch of Beat Galaxy, an innovative new music hub on Roblox, the immersive platform for communication and connection.
- UMG leads the expansion of music on Roblox in partnership with Supersocial, to help pioneer metaverse-native music discovery.
- Beat Galaxy brings some of the world's most popular artists, labels and music to the platform for Roblox users to experience in game.
- Building on several successful activations on Roblox by UMG artists and labels, Beat Galaxy is a next-generation social experience centered around music discovery, featuring a fully interactive social space where fans and newcomers can meet, discover, and share their favorite artists and music.
- Future expansion includes the ability for users to travel to other virtual UMG worlds and experiences on Roblox via in-experience portals, creating the ultimate interconnected UMG galaxy.