Jeep® Brand Slides Into the Big Game With 'Electric Boogie'
It was created, from the inception, to be leveraged globally to support the rollout of the Jeep brand global electrified portfolio.
- It was created, from the inception, to be leveraged globally to support the rollout of the Jeep brand global electrified portfolio.
- The Jeep brand captured footage of Ms. Griffiths recording the song in a Jamaican music studio with producer and dancehall/reggae icon Shaggy.
- "This new campaign showcases our global 4xe electrification portfolio by capturing and celebrating the fun, light-hearted spirit of the Jeep brand," said Christian Meunier, Jeep brand CEO.
- ET, Shaggy will discuss being part of Jeep brand's Big Game ad and recording "Electric Boogie" on "Shaggy's Yaad," his weekly show on SiriusXM FLY.