NWSL

Meriwest Credit Union Becomes Official Credit Union Partner of Bay FC

Retrieved on: 
Thursday, March 28, 2024

SILICON VALLEY, Calif., March 28, 2024 (GLOBE NEWSWIRE) -- Meriwest Credit Union is proud to announce its exciting new partnership with the first National Women’s Soccer League (NWSL) franchise in the Bay Area, Bay FC. This collaboration marks a significant milestone for both organizations as they join hands to help empower women in sports and support our local communities.

Key Points: 
  • SILICON VALLEY, Calif., March 28, 2024 (GLOBE NEWSWIRE) -- Meriwest Credit Union is proud to announce its exciting new partnership with the first National Women’s Soccer League (NWSL) franchise in the Bay Area, Bay FC.
  • By partnering with Bay FC, the credit union aims to promote gender equality in sports and create opportunities for aspiring women athletes in the Bay Area.
  • With this partnership, Meriwest becomes the official Credit Union Partner of Bay FC, and looks forward to providing custom financial solutions to fans, staff and players alike.
  • “We are thrilled to welcome Meriwest Credit Union to the Bay FC family and cannot wait to see the progress we make for our communities, our players and for women’s sports.”
    The partnership between Meriwest Credit Union and Bay FC sets an example for other organizations by demonstrating the value of investing in sports, empowering women, and strengthening local communities.

Bay FC Announces Visa as Founding Partner

Retrieved on: 
Friday, March 29, 2024

Bay FC , the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), today announced Visa, a world leader in digital payments, as a Founding Partner.

Key Points: 
  • Bay FC , the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), today announced Visa, a world leader in digital payments, as a Founding Partner.
  • Visa is the team’s Official Payment Services Partner, and the Visa logo will be featured on the right sleeve of Bay FC players’ jerseys.
  • Core to the partnership will be direct financial investment in local youth and Bay FC current players, putting an emphasis on financial equity, leadership and education, and improving communities throughout the Bay Area.
  • “Visa continues to be a champion for gender equity, and their approach and investment in Bay FC in this game changing partnership will help our current and future players succeed on and off the pitch for the years ahead,” said Bay FC Chief Executive Officer Brady Stewart.

PENDULUM® Announces the Branding of its Strategic Advisory Services with the Launch of Pendulum Sports & Entertainment

Retrieved on: 
Thursday, March 14, 2024

Pendulum Holdings, LLC (“Pendulum”), a strategic investment and advisory platform, today announced the launch of Pendulum Sports & Entertainment LLC (“PSE”), a dedicated team of senior professionals within Pendulum that provides trusted, strategic advisory services to a formidable generation of brand owners building businesses and partnerships that move and lead culture.

Key Points: 
  • Pendulum Holdings, LLC (“Pendulum”), a strategic investment and advisory platform, today announced the launch of Pendulum Sports & Entertainment LLC (“PSE”), a dedicated team of senior professionals within Pendulum that provides trusted, strategic advisory services to a formidable generation of brand owners building businesses and partnerships that move and lead culture.
  • PSE serves as a transformative bridge between its clients’ brands and their most significant business ambitions and endeavors.
  • Founded in 2019 by D’Rita and Robbie Robinson, Pendulum seeks to reimagine how great companies are built and redefine who gets to build them.
  • “The launch of PSE demonstrates continued momentum in our business and is a significant milestone for Pendulum.

Sports Innovation Lab Expands Women's Sports Club Roster, Announces Plans to Shake Up IAB NewFronts

Retrieved on: 
Wednesday, April 3, 2024

BOSTON, April 3, 2024 /PRNewswire-PRWeb/ -- The preeminent network for women's sports media and sponsorship advocacy will enter its second year of operation, receiving a major boost: an expanded partner roster of top-tier brands. Sports Innovation Lab announced today its Women's Sports Club will once again be powered by Ally Financial following a successful inaugural year, and is thrilled to announce EA SPORTS, Google, Morgan Stanley Global Sports & Entertainment, Scripps Sports, and Trailblazing Sports Group have joined as official "powered by" partners for 2024.

Key Points: 
  • The Women's Sports Club, a curated network formed by Sports Innovation Lab, officially launched at South by Southwest (SXSW) in March 2023 with a mainstage panel held in front of a maximum-capacity crowd.
  • Women's sports fans spend more per fan than general sports fans on the brands that sponsor the sports they love.
  • "Billions of media dollars are spent to reach decision-making Gen Z sports fans every year," said Gina Waldhorn, Chief Marketing Officer at Sports Innovation Lab.
  • The Women's Sports Club NewFront is set to take place on May 2, 2024; more information can be found here .

State Farm® re-signs as title sponsor for WNBA Friday Night Spotlight on ION, invests in programming for NWSL

Retrieved on: 
Wednesday, March 27, 2024

Last season, 23 national WNBA games on ION over 15 weeks reached 12.3 million viewers and increased the WNBA's audience by 24% -- from 31.5 million for all other networks combined to 39 million, according to Nielsen. The WNBA on ION, weekly doubleheaders, also added more than 6.4 million female viewers, according to Nielsen.

Key Points: 
  • CINCINNATI, March 27, 2024 /PRNewswire/ -- State Farm has signed a new multiyear agreement to serve as title sponsor of the State Farm WNBA Friday Night Spotlight on ION.
  • In addition, State Farm has invested in the National Women's Soccer League Saturday Night Soccer on ION with primary brand positioning and in-game sponsorship.
  • "State Farm is a champion for women's sports, and this sponsorship is one way we're committed to bringing more awareness and visibility," said Kristyn Cook, Chief Agency, Sales & Marketing Officer, State Farm.
  • State Farm has had an 11-year relationship with the WNBA, going back to 2013, when it became presenting sponsor of the WNBA Draft.

RMA of New York Empowers Female Athletes to Thrive, Setting a New Standard for Family-Building while training for the Gold

Retrieved on: 
Friday, March 22, 2024

Representing New York and New Jersey with top global players, Gotham FC is the reigning 2023 NWSL Champion.

Key Points: 
  • Representing New York and New Jersey with top global players, Gotham FC is the reigning 2023 NWSL Champion.
  • RMANY is honored to align with a team that not only supports professional excellence, but also uplifts its community built on acceptance, education, and empowerment.
  • RMANY looks forward to partnering with teams that take the same level of pride in our standard of care and support for all patients.
  • RMA of New York is excited to launch partnerships with Gotham FC and New York Liberty, and to cheer for them both on and off the pitch and court."

Klarna and Angel City Football Club to reserve seats in BMO Stadium for youth soccer players throughout the 2024 NWSL season, making the fan experience more accessible

Retrieved on: 
Friday, March 15, 2024

LOS ANGELES, March 15, 2024 /PRNewswire/ -- Klarna, the AI powered global payments network and shopping assistant, and Angel City Football Club (ACFC) today announced the launch of new collaborations with Southern California-based youth sports organizations Section Z and Football For Her in an effort to bring young girls and nonbinary individuals closer to the game they love. Starting Women's History Month, Klarna and ACFC will dedicate 30 seats at each home game to the two organizations for the entirety of the 2024 NWSL Season in an effort to ensure members get an opportunity to access the ACFC game day experience live and encourage them to follow their passions. Klarna, a Founding Partner of ACFC, has worked with the team since its 2022 inaugural season to make the in-stadium experience smoother through payments, merchandise, and now ticket donations.

Key Points: 
  • Klarna, a Founding Partner of ACFC, has worked with the team since its 2022 inaugural season to make the in-stadium experience smoother through payments, merchandise, and now ticket donations.
  • There will also be a Q&A session where the youth soccer players can ask ACFC players, coaches and Klarna executives questions about the team, the partnership and the sport in general.
  • "Thank you to Klarna and ACFC for supporting Section Z in such a meaningful way," said Section Z Founder, Stef Zeh.
  • Klarna, now in its third season as a Founding Partner of Angel City Football Club, continues to offer fans an innovative way to shop, pay and support their favorite NWSL team, both at BMO Stadium and at home.

Charlotte Sports Foundation and Ally Financial Unveil 2024 Ally Tipoff Lineup and Extend Partnership through 2026

Retrieved on: 
Thursday, March 14, 2024

CHARLOTTE, N.C., March 14, 2024 /PRNewswire/ -- The Charlotte Sports Foundation (CSF) and Ally Financial Inc. (NYSE: ALLY), a financial services company with the nation's largest all-digital bank and who has become a leading brand in women's sports, announced today the lineup for the 2024 Ally Tipoff.

Key Points: 
  • CHARLOTTE, N.C., March 14, 2024 /PRNewswire/ -- The Charlotte Sports Foundation (CSF) and Ally Financial Inc. (NYSE: ALLY), a financial services company with the nation's largest all-digital bank and who has become a leading brand in women's sports, announced today the lineup for the 2024 Ally Tipoff.
  • In addition to unveiling the 2024 Ally Tipoff lineup, Ally and CSF have agreed to a multi-year partnership extension.
  • "We believe the Ally Tipoff is the premier regular season women's basketball event in the country," said CSF executive director Danny Morrison.
  • The Board of Directors that guides the Charlotte Sports Foundation boasts a dynamic roster of top Charlotte civic and business leaders.

Gotham FC Announces CarMax as Jersey-Front and Marquee Partner

Retrieved on: 
Tuesday, February 27, 2024

The new multi-year agreement cements an increased commitment to the club while also increasing brand visibility for CarMax through prominent logo placement on the front of Gotham FC jerseys.

Key Points: 
  • The new multi-year agreement cements an increased commitment to the club while also increasing brand visibility for CarMax through prominent logo placement on the front of Gotham FC jerseys.
  • Continuing elements of the long-standing relationship include CarMax as the presenting partner of the Gotham FC Regular Season, presenting partner of the Gotham FC Player of the Match, and a custom content series that takes fans behind-the-scenes.
  • Gotham FC, CarMax, and the New York Liberty also hosted a “Pass Her The Torch” basketball and soccer clinic for the local community this February.
  • “With CarMax, our Marquee Partner is already deeply invested in women's sports,” said Nan Vogel, Gotham FC Senior Vice President, Partnerships, In-Game Experience, and Community.

NWSL Preseason Match to Be Streamed Live From Coachella Valley Invitational on Women’s Sports Network

Retrieved on: 
Wednesday, February 21, 2024

AEG, the world’s leading sports and live entertainment company, announced today that the Women’s Sports Network will be the exclusive live broadcast partner for the NWSL match between San Diego Wave FC and Portland Thorns FC at the 2024 Coachella Valley Invitational at Empire Polo Club in Indio, Calif.

Key Points: 
  • AEG, the world’s leading sports and live entertainment company, announced today that the Women’s Sports Network will be the exclusive live broadcast partner for the NWSL match between San Diego Wave FC and Portland Thorns FC at the 2024 Coachella Valley Invitational at Empire Polo Club in Indio, Calif.
  • View the full release here: https://www.businesswire.com/news/home/20240221951211/en/
    “We are thrilled to partner with AEG on the Coachella Valley Invitational match between last season’s NWSL Shield-winning San Diego Wave and the 2022 NWSL Champion Portland Thorns,” said Raquel Braun, Chief Business Officer of the Women’s Sports Network.
  • “AEG has built a phenomenal event in the desert, which serves as the perfect backdrop for the Women’s Sports Network’s first, live match featuring NWSL clubs.”
    “Women’s Sports Network is a perfect partner for our first NWSL match ever to be aired live from the Coachella Valley Invitational,” said Kara Korber, Senior Director of Business Development for AEG.
  • Click HERE for Coachella Valley Invitational assets, including Empire Polo Club imagery, CVI logos and team logos.