Lozier House and Van Riper Mill

Vans Reimagines Pipe Masters Event with Community and Progression at the Forefront on Oahu's North Shore

Retrieved on: 
Tuesday, November 29, 2022

COSTA MESA, Calif., Nov. 29, 2022 /PRNewswire/ -- Vans, the original action sports brand and icon of creative exploration, is proud to present the Vans Pipe Masters event, December 8-20, 2022, on the North Shore of Oahu. The reimagined Vans Pipe Masters marks a new chapter for the iconic wave and contest. This year's specialty event will showcase 60 men and women surfers handpicked by Vans who represent the most exciting barrel riders and aerialists from around the world.

Key Points: 
  • As a brand rooted in youth culture, Vans understands our responsibility to protect the environment for future generations, naturally positioning sustainably focused initiatives at the forefront of Vans Pipe Masters.
  • This year, Vans will partner with Sustainable Coastlines of Hawaii for the event's on-site waste diversion program.
  • For more information about Vans Pipe Masters and how to watch this year's contest, visit vanspipemasters.com.
  • Vans authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors and international offices.

2022 Vans US Open of Surfing Releases Full Schedule of Events

Retrieved on: 
Wednesday, July 6, 2022

COSTA MESA, Calif., July 6, 2022 /PRNewswire/ -- The 2022 Vans US Open of Surfing (VUSOS) today announced its schedule of events for the nine-day action sports festival, including surf, skateboarding, and BMX competition, as well as a full calendar of engaging creative activities for the entire family to enjoy. The world's largest action sports festival returns to the southside of the Huntington Beach Pier from July 30 through August 7, 2022. The entire event is free and open to the public from 7:30 a.m.- 5 p.m. every day. Fans can find more details and the full schedule of events at VansUSOpenofSurfing.com.

Key Points: 
  • Fans can find more details and the full schedule of events at VansUSOpenofSurfing.com .
  • The theme of this year's Vans US Open of Surfing is focused on the importance of environmental responsibility.
  • Eco-consciousness is integrated into all Vans activations to showcase the connection of sustainability with surf culture and surf products.
  • Led by longtime Vans non-profit partner City Surf Project , additional partners for the US Open Vans Surf Camp include Stoked Mentoring , Native Like Water , and the HB Rangers program.

VANS CELEBRATES GRAND PRIZE WINNER AND RUNNER UP FINALISTS IN HIGH SCHOOL CUSTOM CULTURE COMPETITION

Retrieved on: 
Monday, May 23, 2022

COSTA MESA, Calif., May 23, 2022 /PRNewswire/ -- Vans is thrilled to announce Moanalua High School as the winner of the 13th annual Vans Custom Culture competition and honoree of $50,000 for their school's art program. The remaining four finalists, Central High School, Avella Jr. Sr. High School, Sisters High School and Wrangell High School will also receive limited-edition Vans gifts and $15,000 to support their high school art programs.

Key Points: 
  • COSTA MESA, Calif., May 23, 2022 /PRNewswire/ -- Vans is thrilled to announce Moanalua High School as the winner of the 13th annual Vans Custom Culture competition and honoree of $50,000 for their school's art program.
  • The remaining four finalists, Central High School, Avella Jr. Sr. High School, Sisters High School and Wrangell High School will also receive limited-edition Vans gifts and $15,000 to support their high school art programs.
  • Vans Custom Culture has reached hundreds of thousands of students, continuing to show how impactful art programs are by donating over $1,110,000 USD back to high school art programs to date.
  • The Vans brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing, Vans Custom Culture, and Vans' cultural hub and international music venue, House of Vans.

VANS CELEBRATES FEMALE ARTISTS AND CREATORS THROUGH CAUSE AND COMMUNITY WITH "THESE PROJECTS ARE ADS FOR CREATIVITY"

Retrieved on: 
Monday, March 7, 2022

Instead of employing a traditional ad campaign, Vans commissioned artists to go out into the world and bring their projects to lifefrom music videos and access to skateboarding, to sculptures, paintings, and more.

Key Points: 
  • Instead of employing a traditional ad campaign, Vans commissioned artists to go out into the world and bring their projects to lifefrom music videos and access to skateboarding, to sculptures, paintings, and more.
  • Today, Vans launches a new set of installments of "These Projects Are Ads for Creativity" to uplift female voices and communities around the world, showcasing featured projects from The Linda Lindas, Yang Liu Qing (a.k.a.
  • She's leading the charge for female representation in the skate scene, including competing in Tokyo this past summer during skateboarding's Olympic debut.
  • Throughout the year, Vans will continue to uplift diverse creators and introduce new artists and partners to share their passion for cause and community.

Vans Custom Culture High School Competition Returns in 2022 With a Grand Prize of $50,000

Retrieved on: 
Tuesday, January 18, 2022

COSTA MESA, Calif., Jan. 18, 2022 /PRNewswire/ -- To ring in the new year, Vans is excited to announce the launch of Vans Custom Culture High School 2022.

Key Points: 
  • COSTA MESA, Calif., Jan. 18, 2022 /PRNewswire/ -- To ring in the new year, Vans is excited to announce the launch of Vans Custom Culture High School 2022.
  • Students from public and private high schools are invited to participate in the thirteenth installment of the Vans Custom Culture competition by creating a unique, shoe design that encapsulates two specific themes.
  • Online registration at the Vans Custom Culture website is open now and will close on February 4th, 2022.
  • To learn more about Vans Custom Culture 2022 and to register your school, head to customculture.vans.com and to watch some how-to lessons from Vans art ambassadors head to Vans' Youtube Channel.

Vans and STOKED Celebrate Ten Years of Partnership With New Community-Focused Initiatives

Retrieved on: 
Wednesday, January 12, 2022

In 2022, the Vans x STOKED partnership will expand even further.

Key Points: 
  • In 2022, the Vans x STOKED partnership will expand even further.
  • The latest chapter in Vans' partnership with STOKED aims to achieve two main goals: growing BIPOC participation and representation in action sports and providing STOKED participants with access, resources, and educational programming.
  • STOKED also supports Vans by leading DEI (Diversity, Equity, and Inclusion) efforts with Vans staff and the greater action sports industry through employee and athlete workshops.
  • The Vansbrand promotes creative self-expression in youth culture across action sports, art, music and street culture, and delivers progressive platforms such as the Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing, Vans Custom Culture, and Vans' cultural hub and international music venue, House of Vans.

More than 18,000 Fans Across the World Celebrate #VansCheckerboardDay as Vans Donates Over $1M to Help Revitalize Local Communities

Retrieved on: 
Wednesday, December 15, 2021

Some of the regional activations included:

Key Points: 
  • Some of the regional activations included:
    Colectivo Tomate worked with the Mexico City community to transform a skatepark, keeping the local skateboarding scene.
  • Sustainable Coastlines created an interactive art piece about plastic pollution with the community at Waikiki Beach, Hawaii while completing a beach cleanup.
  • Groundswell met at Middle School 664 in Brooklyn to create a mural and host a printmaking activation for kids and the local community.
  • Since the inception of Vans Checkerboard Day in 2019, Vans has donated more than $3 million to creative charities globally, enabling creative expression in communities around the world.

Vans Checkerboard Day Brings People Together To Rebuild And Revitalize Local Communities Through Creativity

Retrieved on: 
Tuesday, October 19, 2021

COSTA MESA, Calif., Oct. 19, 2021 /PRNewswire/ -- Vans, the original action sports brand and advocate for creative expression, is bringing the Vans Family together to rebuild and revitalize communities across the world in honor of Vans Checkerboard Day on November 18, 2021. This year, Vans will partner with DoSomething.org, global non-profit whose core competency is driving young people to take action at scale, to invite fans to participate in local and digital activations that help build vibrant, inclusive and rejuvenated public spaces through arts and culture. 

Key Points: 
  • COSTA MESA, Calif., Oct. 19, 2021 /PRNewswire/ -- Vans , the original action sports brand and advocate for creative expression, is bringing the Vans Family together to rebuild and revitalize communities across the world in honor of Vans Checkerboard Day on November 18, 2021.
  • As a champion for the power of creativity, we're encouraging Vans fans to join us this Vans Checkerboard Day in being a part of activities and initiatives that showcase how creativity truly revitalizes our communities."
  • "We're excited to partner with Vans to activate DoSomething members to join with communities across the world for Vans Checkerboard Day.
  • Since the inception in 2019, Vans Checkerboard Day has helped raise more than $2 million for nonprofits across the world, supporting creativity, mental wellness, and community engagement.

Pacsun Releases Anticipated Hyped Drop Of A$AP Worldwide Collab With Vans

Retrieved on: 
Thursday, September 16, 2021

The collaboration was first launched underRocky's A$AP Worldwide, and the exciting release is again with shoe and retail manufacturer Vans for a new drop.

Key Points: 
  • The collaboration was first launched underRocky's A$AP Worldwide, and the exciting release is again with shoe and retail manufacturer Vans for a new drop.
  • "Vans slip on's are classics - was cool to put my own spin on a shoe that I have always loved.
  • About Pacsun: Pacsun is a leading specialty retailer offering a cross-section of emerging brands and trending fashion through the lens of Los Angeles.
  • The Vans brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing, Vans Custom Culture, and Vans' cultural hub and international music venue, House of Vans.

Vans Launches “Vans World” Skatepark Experience in the Roblox Metaverse

Retrieved on: 
Wednesday, September 1, 2021
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210901005356/en/
    Vans Launches Vans World Skatepark Experience in the Roblox Metaverse (Graphic: Business Wire)
    Vans World will serve as a persistent 3D space where fans can practice their ollies and kickflips with friends, and try-on and acquire exclusive Vans gear directly in the experience.
  • The Vans World experience, including the brands featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm .
  • Vans is showcasing its commitment to empowering self-expression with Vans World, said Christina Wootton, Vice President of Brand Partnerships for Roblox.
  • The Vans brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing, Vans Custom Culture, and Vans cultural hub and international music venue, House of Vans.