Online Video Remains the Growth Engine of Content Investment with Local Content Still Key to Acquiring Subscribers
Ex-China, online video revenues in Asia Pacific were expected to hit US$46 billion in 2028, up from US$29 billion this year.
- Ex-China, online video revenues in Asia Pacific were expected to hit US$46 billion in 2028, up from US$29 billion this year.
- In terms of content trends and investment, although pay TV remained the largest vertical, online video was the growth engine of video content investment, with local and Asian content leading premium VOD viewership with the highest reach.
- Hence local content remained key to acquiring subscribers in the region, and constantly over-indexing with new users.
- A strong focus on content closed off the Summit, with panellists agreeing that Asian content could not be lumped together.