Parks Associates: 49% of Ad-Supported Subscribers Report Free Cost Was Their Top Reason For Using The Service
DALLAS, Dec. 5, 2022 /PRNewswire/ -- A new Parks Associates whitepaper, Personalized Virtual Channels: Maximizing FAST Content, finds cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service. Content was also a key factor, with 31% using the service because it has their desired content, highlighting further opportunities to enhance and personalize user experiences with FAST (free ad-supported television) video services.
- Content was also a key factor, with 31% using the service because it has their desired content, highlighting further opportunities to enhance and personalize user experiences with FAST (free ad-supported television) video services.
- "Personalized virtual channels take content curation to the next level," said Jennifer Kent , VP, Research, Parks Associates.
- "Using cloud-based personalization, service providers can tailor the content curation for that channel to individual users based on their viewing habits and preferences.
- The "free" component has been the driving force behind the rise of these services, with 38% of users admitting that they do not mind viewing advertising on a free service.