Deschutes Brewery Introduces Fresh Squeezed Non-Alcoholic IPA to the Market Alongside Black Butte Non-Alcoholic and Installs Groundbreaking Patented and Proprietary Non-Alcoholic Brewing Tech
BEND, Ore., March 19, 2024 (GLOBE NEWSWIRE) -- With over three decades of experience brewing delicious craft beers and delivering award-winning innovations, Deschutes Brewery has unveiled its next chapter of investment in the future of non-alcoholic brewing with the introduction of Fresh Squeezed Non-Alcoholic IPA. Crafted entirely in-house through a partnership with Sustainable Beverage Technologies (SBT) and utilizing the company’s patented BrewVo® technology in combination with Deschutes’ proprietary brewing methods, this groundbreaking technology allows Deschutes to create the best-tasting flavor-forward non-alcoholic beer on the market. The introduction of Fresh Squeezed Non-Alcoholic IPA comes on the heels of Deschutes’ first packaged non-alcoholic beer, Black Butte Non-Alcoholic, which quickly became the brewery’s highest rate-of-sale six-pack.
- The introduction of Fresh Squeezed Non-Alcoholic IPA comes on the heels of Deschutes’ first packaged non-alcoholic beer, Black Butte Non-Alcoholic, which quickly became the brewery’s highest rate-of-sale six-pack.
- At Deschutes, we are all for beer and proud to make beer for all,” said Julie Galbraith, CMO of Deschutes Brewery.
- Inspired by America’s favorite craft porter, Black Butte, Black Butte Non-Alcoholic was Deschutes’ first packaged non-alcoholic beer.
- The original Black Butte Porter and Black Butte Non-Alcoholic both feature updated packaging artwork with illustrations by artist Sam Larson.