Thigh maintenance
But claims like that have to be backed up by solid science, as is clear from the FTCs $900,000 settlement with Beiersdorf, Inc., marketer of Nivea My Silhouette!
- But claims like that have to be backed up by solid science, as is clear from the FTCs $900,000 settlement with Beiersdorf, Inc., marketer of Nivea My Silhouette!
- Ads for the product touted its Bio-slim Complex, a combination of ingredients that includes white tea and anise.
- In one TV ad, as the voice-over claimed New Nivea My Silhouette!
- So you can rediscover your favorite jeans and how they still get his attention.
- Except that according to the FTC, using the product doesnt really result in a significant reduction in body size.
- The FTCs complaint mentions that the company had a deal with a leading search engine so that a webpage marketing Nivea My Silhouette!
- Under Part I, Beiersdorf cant represent that any topically applied product causes substantial weight or fat loss or a substantial reduction in body size.
- That provision also establishes that Beiersdorf will have the burden of proving that a product satisfies the definition of essentially equivalent product.