EXTRA

Olyns collaborates with Mars Wrigley to reward consumers for recycling rigid plastic candy containers

Retrieved on: 
Tuesday, October 25, 2022
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SAN JOSE, Calif., Oct. 25, 2022 /PRNewswire/ -- Olyns, a leader in innovative recycling technologies, is collaborating with Mars Wrigley, the world's largest manufacturer of treats and snacks to launch the Sweet Rewards Challenge, a new approach to the collection of rigid plastic candy and gum containers that gamifies recycling. Beginning this week, individuals in Northern California who deposit qualifying candy containers in an Olyns Reverse Vending Machine will have a chance to win thousands of dollars in rewards.

Key Points: 
  • The Olyns and Mars Sweet Rewards Challenge is incentivizing and gamifying the single stream collection and recycling of rigid plastic candy and gum containers.
  • SAN JOSE, Calif., Oct. 25, 2022 /PRNewswire/ -- Olyns , a leader in innovative recycling technologies, is collaborating with Mars Wrigley, the world's largest manufacturer of treats and snacks to launch the Sweet Rewards Challenge, a new approach to the collection of rigid plastic candy and gum containers that gamifies recycling.
  • "We're excited to work with Olyns on this innovative approach to the collection and recycling of rigid plastics."
  • "Rigid plastic containers, like those used for gum and candy, may slip through the cracks of traditional recycling systems because they're just too small.

Mars Teams Up with Fetch to Reward Consumers for Purchasing Beloved Brands

Retrieved on: 
Tuesday, October 25, 2022
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Fetch works directly with consumer-packaged goods (CPG) companies, retailers, and restaurants to give consumers access to free rewards with every purchase. The app allows shoppers to quickly and easily accumulate rewards points by submitting pictures of any receipt -- from any store or restaurant -- and by linking eReceipts from online retailers. Points are then redeemed for free gift cards and other rewards, right within the Fetch app.

Key Points: 
  • The partnership will allow Mars to strengthen its relationship with consumers, enhance brand loyalty, and inspire moments of everyday happiness while rewarding shoppers every time they purchase select Mars products.
  • Fetch works directly with consumer-packaged goods (CPG) companies, retailers, and restaurants to give consumers access to free rewards with every purchase.
  • This strategic direction aligns closely with the value that Fetch provides for both brands and consumers as the marketplace leader in building one-to-one connections with users and challenging the status quo on how brands reward shoppers.
  • "Mars Wrigley admires Fetch's unique connection to consumers through a future-defining digital platform," said Anton Vincent, President, Mars Wrigley North America.

Mars Launches its Largest Animal Shelter Volunteer Program Ever to Address Urgent Shelter Crisis Across North America

Retrieved on: 
Tuesday, October 18, 2022
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FRANKLIN, Tenn., Oct. 18, 2022 /PRNewswire/ -- Today, Mars Petcare – proudly part of the Mars family of brands - announced it is putting its strength and scale as the world's largest pet care company behind the launch of its largest shelter volunteer program ever. Supporting Mars Petcare's ambition to end pet homelessness, the program– Service Humans Needed – enlists the help of more than 60,000 Mars Associates and pet advocates across the U.S. and Canada to reciprocate the support our pets show us by volunteering acts of service to help shelters and pets in need.

Key Points: 
  • We are thrilled that by uniting Associates across Mars in a timely volunteer program, we can offer relief when it's needed most."
  • With a growing shelter crisis, that means uniting all our Associates across our Mars businesses to step in and support shelters and pets in need," said Jam Stewart, Vice President of Corporate Affairs, Mars Petcare.
  • Throughout the year, Mars Petcare and its brands support shelters and pets in need through in-kind and financial donations.
  • Each year, Mars Pet Nutrition brands, including PEDIGREE, and ROYAL CANIN, donate millions of meals to shelter pets in need.

Mars Opens Submissions for the 2023 Forrest E. Mars, Jr. Chocolate History Grant to Support Organizations Committed to Discovering and Sharing the Role of Chocolate in Global Culture for Future Generations

Retrieved on: 
Monday, October 17, 2022
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"The Forrest E. Mars Chocolate History Grant enables the creation of immersive experiences, research projects and publications that bring these stories and important cultural moments to life.

Key Points: 
  • "The Forrest E. Mars Chocolate History Grant enables the creation of immersive experiences, research projects and publications that bring these stories and important cultural moments to life.
  • It's through the translation of these stories that we can see history through a collective lens and preserve them for future generations."
  • Through its rich history and fascinating global stories, it is chocolate's ability to connect past and present that inspires the grant.
  • The Forrest E. Mars, Jr. Chocolate History Grant , has a special emphasis on uncovering and sharing chocolate's role in global history as well as its influence on heritage and culture.

Mars Celebrates Over 100 Million Visitors and 25 Years of Colorful, Immersive Fun At Flagship Las Vegas M&M'S® Store

Retrieved on: 
Wednesday, October 12, 2022
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NEWARK, N.J., Oct. 12, 2022 /PRNewswire/ -- M&M'S®, proudly part of Mars, is celebrating the 25th Anniversary of its beloved M&M'S Las Vegas store this year. First opened in 1997, M&M'S Las Vegas is located right in the heart of the action on the storied Las Vegas strip and has delighted 100 million people since becoming a destination site in the city. Like all Mars' M&M'S stores around the world, the Las Vegas location offers visitors unique, immersive in-store experiences that give M&M'S fans the chance to connect with one another and the iconic brand in fun, colorful ways.

Key Points: 
  • First opened in 1997, M&M'S Las Vegas is located right in the heart of the action on the storied Las Vegas strip and has delighted 100 million people since becoming a destination site in the city.
  • Like all Mars' M&M'S stores around the world, the Las Vegas location offers visitors unique, immersive in-store experiences that give M&M'S fans the chance to connect with one another and the iconic brand in fun, colorful ways.
  • For a quarter century, the M&M'S Las Vegas store has welcomed over 100 million fans from all over the world since the store first opened its doors," said Danny Pooni, Global Retail Operations Director, Mars Retail Group.
  • To mark the occasion the M&M'S brand is inviting guests to share their favorite M&M'S Las Vegas experiences on Twitter, for the chance to win one of twenty-five M&M'S Las Vegas prize packs.

Mars appoints Dr. Abigail Stevenson Chief Science Officer

Retrieved on: 
Wednesday, October 12, 2022
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LONDON, Oct. 12, 2022 /PRNewswire/ -- Mars, Incorporated is pleased to announce the appointment of Dr. Abigail Stevenson as Chief Science Officer (CSO).

Key Points: 
  • LONDON, Oct. 12, 2022 /PRNewswire/ -- Mars, Incorporated is pleased to announce the appointment of Dr. Abigail Stevenson as Chief Science Officer (CSO).
  • In her new role, Dr. Stevenson will champion Mars' involvement in global, cutting-edge science discovery.
  • She will drive external partnerships with academia, non-governmental organizations and peers; help build the pipeline of leading science and technology talent at Mars; and provide leadership of the Mars Science Leadership Team, reporting to Nici Bush, Vice President of Science and Technology for Mars.
  • For more than a century, the Mars business has been deeply rooted in science.

Mars appoints Dr. Abigail Stevenson Chief Science Officer

Retrieved on: 
Wednesday, October 12, 2022
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LONDON, Oct. 12, 2022 /PRNewswire/ -- Mars, Incorporated is pleased to announce the appointment of Dr. Abigail Stevenson as Chief Science Officer (CSO).

Key Points: 
  • LONDON, Oct. 12, 2022 /PRNewswire/ -- Mars, Incorporated is pleased to announce the appointment of Dr. Abigail Stevenson as Chief Science Officer (CSO).
  • In her new role, Dr. Stevenson will champion Mars' involvement in global, cutting-edge science discovery.
  • She will drive external partnerships with academia, non-governmental organizations and peers; help build the pipeline of leading science and technology talent at Mars; and provide leadership of the Mars Science Leadership Team, reporting to Nici Bush, Vice President of Science and Technology for Mars.
  • For more than a century, the Mars business has been deeply rooted in science.

IAMS™ DOG FOOD TEAMS UP WITH WHISTLE™ SMART DEVICES TO EMPOWER PET PARENTS TO BE AN EXPERT OF THEIR DOG'S HEALTH

Retrieved on: 
Tuesday, October 11, 2022
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FRANKLIN, Tenn., Oct. 11, 2022 /PRNewswire/ -- Pet parents will go to great lengths to keep their furry friends healthy. Thanks to the newly announced partnership between IAMS™ dog food and Whistle™ smart devices, pet parents are empowered to be an expert of their dog's health, helping keep their dogs at their best with a whole new way to care for our canine friends.

Key Points: 
  • Thanks to the newly announced partnership between IAMS dog food and Whistle smart devices, pet parents are empowered to be an expert of their dog's health, helping keep their dogs at their best with a whole new way to care for our canine friends.
  • By using the leading pet tech healthcare capabilities of Whistle smart devices, pet parents can identify the nutritional needs of their dog through data-driven insights based on their behavior and choose a tailored IAMS dog food to help keep their dog healthy.
  • "Whistle Health is the first product of its kind to help pet parents understand their dog's behaviors and needs based on data," said Kate Balingit, General Manager of Whistle.
  • When you choose IAMS dog or cat food, you're choosing high-quality food that will help you see visible differences in your furry friend.

Mars and Rubicon Halloween 2022 Innovation: Tackling Packaging Waste

Retrieved on: 
Wednesday, October 5, 2022
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NEWARK, N.J., Oct. 5, 2022 /PRNewswire/ -- As Halloween approaches, Mars has again put the consumer first by introducing an innovative collaboration to minimize wrapper waste this Halloween season. Working with leading digital waste and recycling solutions provider Rubicon Technologies, Inc. (NYSE: RBT), Mars will offer specially designed, recyclable, trick-or-treating bags throughout October as an expansion of Rubicon's existing Trick or Trash™ campaign. The collaboration aims to give Halloween lovers a simple, fun, and free way to tackle wrapper waste by providing trick-or-treat bags with a prepaid postage stamp and simple three-step instructions on how to return it for proper recycling. Once returned, each individual bag and the wrappers placed inside are fully recycled for future use. 

Key Points: 
  • NEWARK, N.J., Oct. 5, 2022 /PRNewswire/ -- As Halloween approaches, Mars has again put the consumer first by introducing an innovative collaboration to minimize wrapper waste this Halloween season.
  • "Mars, and our iconic line-up of brands, put the consumer at the heart of all we do, especially during our biggest moments like Halloween," said Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley.
  • This year, our Halloween leadership highlights Mars' commitment to a healthy planet by providing a simple way to minimize packaging waste with the Mars and Rubicon Trick or Trash bags."
  • Mars' collaboration with Rubicon underscores the company's commitment to contributing to a circular economy where packaging material never becomes waste, but is recycled, reused, or composted and supports the Mars Sustainable in a Generation Plan .

M&M'S® Welcomes First New Character in a Decade

Retrieved on: 
Wednesday, September 28, 2022
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NEWARK, N.J., Sept. 28, 2022 /PRNewswire/ -- For the first time in a decade, M&M'S®, proudly part of Mars, is expanding its iconic crew with the introduction of a new character and spokescandy – meet Purple.

Key Points: 
  • She joins the legendary cast of M&M'S characters, who recently were given a refresh with updated looks and more nuanced personalities in January.
  • "Mars is thrilled to debut the newest member of the M&M'S cast of characters to the world.
  • Our new character reminds us to celebrate what makes us unique," said Jane Hwang, Global Vice President at Mars Wrigley.
  • For more information about M&M'S new character and to stream her new track, fans can visit M&M'S on Facebook , Instagram , Twitter or at MMS.com .