GWM Brand Strategy Unveiling in the Middle East at Riyadh Motor Show
RIYADH, Saudi Arabia, Dec. 14, 2023 /PRNewswire/ -- Great Wall Motor (GWM) made a resounding impact at the Riyadh Motor Show with the unveiling of its brand strategy in the Middle East.
- RIYADH, Saudi Arabia, Dec. 14, 2023 /PRNewswire/ -- Great Wall Motor (GWM) made a resounding impact at the Riyadh Motor Show with the unveiling of its brand strategy in the Middle East.
- Echoing GWM vision, "GO LONG, GO GLOCAL," GWM presented a dazzling array of star new energy vehicle models from its HAVAL, TANK, ORA, and GWM Pickup badges.
- During the GWM brand strategy unveiling, Mr. Parker Shi, Head of GWM International, meticulously outlined the company's unique approach to integrating globalization and localization, emphasizing a commitment to an internationalization process aimed at elevating global market competitiveness.
- With an impressive 26-year history deeply embedded in the Middle East market, the unveiled strategy positions "ONE GWM" as a catalyst for extending the reach and focus of the GWM brand in the Middle East, promising a more unified and efficient brand image to offer consistent quality experience for consumers.