HARD

UPDATE: HARD MTN DEW® AIMS TO BECOME THE FIRST BEVERAGE ABDUCTED BY ALIENS

Retrieved on: 
Monday, March 18, 2024
HARD, Phoenix Lights, UFO, Unidentified flying object, MTN, Nightclub

HARD MTN DEW® is coming in peace just in time for Alien Abduction Day on March 20, as the brand aims to become the first beverage abducted by aliens.

Key Points: 
  • HARD MTN DEW® is coming in peace just in time for Alien Abduction Day on March 20, as the brand aims to become the first beverage abducted by aliens.
  • That’s right, HARD MTN DEW is offering our alien visitors an example of peak human innovation guaranteed to get us on their good side: an entire pallet of the newly permanent HARD MTN DEW BAJA BLAST Mix Pack.
  • In honor of the HARD MTN DEW BAJA BLAST Mix Pack rolling out now and the expected extraterrestrial return to Earth on Alien Abduction Day, HARD MTN DEW is celebrating big by luring UFOs to the custom-built, alien friendly “HARD MTN DEW BAJA BLAST Beam Up” alien abduction site.
  • “Our fans will agree, the HARD MTN DEW BAJA BLAST Mix Pack is out of this world delicious, so to celebrate its now year-round availability, we wanted to launch in a big way – and there’s nothing bigger than reintroducing it through an intergalactic exchange.”
    Rolling out now and available all year long, the HARD MTN DEW BAJA BLAST Mix Pack features fan favorite HARD MTN DEW BAJA BLAST, plus three ridiculously refreshing variations aliens won’t be able to resist: HARD MTN DEW BAJA BLAST Pineapple, HARD MTN DEW BAJA BLAST Mango and HARD MTN DEW BAJA BLAST Punch.

HARD MTN DEW® AIMS TO BECOME THE FIRST BEVERAGE ABDUCTED BY ALIENS

Retrieved on: 
Monday, March 18, 2024
HARD, Phoenix Lights, UFO, Unidentified flying object, MTN, Nightclub

HARD MTN DEW® is coming in peace just in time for Alien Abduction Day on March 20, as the brand aims to become the first beverage abducted by aliens.

Key Points: 
  • HARD MTN DEW® is coming in peace just in time for Alien Abduction Day on March 20, as the brand aims to become the first beverage abducted by aliens.
  • That’s right, HARD MTN DEW is offering our alien visitors an example of peak human innovation guaranteed to get us on their good side: an entire pallet of the newly permanent HARD MTN DEW BAJA BLAST Mix Pack.
  • In honor of the HARD MTN DEW BAJA BLAST Mix Pack rolling out now and the expected extraterrestrial return to Earth on Alien Abduction Day, HARD MTN DEW is celebrating big by luring UFOs to the custom-built, alien friendly “HARD MTN DEW BAJA BLAST Beam Up” alien abduction site.
  • “Our fans will agree, the HARD MTN DEW BAJA BLAST Mix Pack is out of this world delicious, so to celebrate its now year-round availability, we wanted to launch in a big way – and there’s nothing bigger than reintroducing it through an intergalactic exchange.”
    Rolling out now and available all year long, the HARD MTN DEW BAJA BLAST Mix Pack features fan favorite HARD MTN DEW BAJA BLAST, plus three ridiculously refreshing variations aliens won’t be able to resist: HARD MTN DEW BAJA BLAST Pineapple, HARD MTN DEW BAJA BLAST Mango and HARD MTN DEW BAJA BLAST Punch.

United States Alternative Adult Beverages Market Report Explores Emerging Adult Beverage Sectors and Innovative Brands - ResearchAndMarkets.com

Retrieved on: 
Monday, April 1, 2024
Retail, Wine & Spirits, HARD, RTD, Drink, Growth, White Claw Hard Seltzer, Coronavirus, Research, Collision, CBD, Wine, Hard seltzer, Alcoholism, Maharajkumar of Vizianagram, THC, Hard, Liquor

The "2023 Alternative Adult Beverages in the U.S." report from Beverage Marketing has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "2023 Alternative Adult Beverages in the U.S." report from Beverage Marketing has been added to ResearchAndMarkets.com's offering.
  • The Alternative Adult Beverages in the U.S. report examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories.
  • This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it.
  • The report discusses a broad range of entrepreneurial brands in various emerging sectors and sub-sectors and quantifies key sectors and brands.

Playboy Spirits' PLAY HARD Vodka Seltzer Expands to Illinois and Announces Partnership with the Chicago White Sox

Retrieved on: 
Thursday, April 4, 2024
HARD, RTD, Chicago White Sox, Partnership, Playboy Mansion, PLAY, MLB Advanced Media, Generation Z, Creativity, Gold, Guaranteed Rate Field, SIP, Fruit, ABV, Marketing, Major League Baseball, LP, Individual

PLAY HARD has reached a new multiyear partnership agreement with the Chicago White Sox, naming the vibrant, new Chicago-based vodka seltzer brand the new official RTD sponsor of the White Sox.

Key Points: 
  • PLAY HARD has reached a new multiyear partnership agreement with the Chicago White Sox, naming the vibrant, new Chicago-based vodka seltzer brand the new official RTD sponsor of the White Sox.
  • "We're thrilled to announce our multiyear partnership with PLAY HARD as the official ready-to-drink sponsor of the Chicago White Sox," explains George McDoniel, White Sox senior director of corporate partnerships and sales.
  • PLAY HARD's partnership with the White Sox marks a significant milestone, celebrating Playboy's historic roots in Chicago, PLAY HARD's launch in Illinois and the spirit of baseball.
  • "Partnering with the Chicago White Sox offers a truly legendary opportunity to unite two iconic homegrown brands, Playboy and the White Sox.

ALPLA Successfully Deploys Icertis Contract Intelligence to Drive Efficiency and Enable Compliance

Retrieved on: 
Monday, January 29, 2024
CLM, Signature, HARD, Automation, Customer advocacy, Risk management

HARD, Austria and BELLEVUE, Wash., Jan. 29, 2024 /PRNewswire/ -- Icertis, the contract intelligence company that pushes the boundaries of what's possible with contract lifecycle management (CLM), today announced ALPLA Group's successful deployment of Icertis Contract Intelligence to advance its procurement, sales, and legal operations by streamlining contracting management across the enterprise.

Key Points: 
  • HARD, Austria and BELLEVUE, Wash., Jan. 29, 2024 /PRNewswire/ -- Icertis, the contract intelligence company that pushes the boundaries of what's possible with contract lifecycle management (CLM), today announced ALPLA Group's successful deployment of Icertis Contract Intelligence to advance its procurement, sales, and legal operations by streamlining contracting management across the enterprise.
  • ALPLA , a global leader in packaging solutions, will leverage the Icertis platform to enable organization-wide visibility and collaboration through contract automation to accelerate revenue, reduce costs, better-manage risk, and ensure compliance.
  • The go-live of Icertis at ALPLA, Icertis' first customer in Austria, comes less than a year after the company embarked on a digital transformation initiative to modernize contract management and improve efficiency across its headquarters in Austria and its more than 177 sites in 45 countries.
  • "Before implementing Icertis, ALPLA's contract processes were disparate, and it was difficult to manage compliance during contract creation and post-signature from a global perspective," said Dr. Christian Sparl, Head of Legal, ALPLA.

AriZona HARD Teams Up with Gopuff to Bring Hard Tea to Doorsteps Nationwide

Retrieved on: 
Monday, January 22, 2024
Honey, Gopuff, Partnership, Drink, HARD, Love, Citrus, Tea

NEW YORK, Jan. 22, 2024 /PRNewswire/ -- AriZona HARD, the spiked tea and juice line from the iconic beverage brand, announces that just 6 months after launching, it will become a nationwide brand from February 1st.

Key Points: 
  • NEW YORK, Jan. 22, 2024 /PRNewswire/ -- AriZona HARD, the spiked tea and juice line from the iconic beverage brand, announces that just 6 months after launching, it will become a nationwide brand from February 1st.
  • "The response to the spiked variations of our products exceeded expectations from day one and today we're currently the #1 flavored malt beverage in North America."
  • AriZona HARD will now be delivered to doorsteps across America in under 30 minutes"
    AriZona HARD is also one of the first companies to leverage Gopuff's new white labeling function which plugs into the brand's existing homepage.
  • This makes it easier than ever for drinkers to order their favorite spiked teas without leaving AriZona HARD's website.

InventHelp Inventor Develops Flexible Hard Pipe (HAD-248)

Retrieved on: 
Thursday, December 28, 2023
Suite, Sale, HARD, Multimedia, DEPT, Plumbing

PITTSBURGH, Dec. 28, 2023 /PRNewswire/ -- "I'm an electrician and I needed an adjustable way to allow straight piping to be redirected in almost any direction," said an inventor, from Dania Beach, Fla., "so I invented the FLEXIBLE HARD PIPE.

Key Points: 
  • PITTSBURGH, Dec. 28, 2023 /PRNewswire/ -- "I'm an electrician and I needed an adjustable way to allow straight piping to be redirected in almost any direction," said an inventor, from Dania Beach, Fla., "so I invented the FLEXIBLE HARD PIPE.
  • My design would eliminate the common frustrations, angular measurements, and attachment requirements to accommodate use of standard hard-based piping elbow fittings."
  • The patent-pending invention provides a flexible hard pipe designed to create custom piping configurations.
  • 22-HAD-248, InventHelp, 100 Beecham Drive, Suite 110, Pittsburgh, PA 15205-9801, or call (412) 288-1300 ext.

Visible Wireless Extends Connection Protection to Give More Job Seekers a Way to Stay Connected

Retrieved on: 
Monday, November 6, 2023
Interview, Subnetwork connection protection, St. Louis Fed Financial Stress Index, Smartphone, National Jobs Council of Singapore, Employment, Verizon Communications, HARD, Love, Communications satellite, Visibility

"We do wireless differently," said Jeremy Bolton, Managing Director of Visible. "We're not just here to be a wireless carrier -- we're here when times are tough. Layoffs are HARD, but staying connected in critical moments shouldn't be, which is why we wanted to extend our program further so more members can get the support they need. Whether you're using your phone to search for a job, send in your application, or take an interview, we're here to make sure your phone service is one less thing for you to worry about."

Key Points: 
  • Connection Protection offers eligible participants three months of wireless service with costs covered by Visible*, in addition to coaching and resources from Empower Work , to help those experiencing job hardships get support to find their next role.
  • Since launch, Connection Protection has helped more than 2,200 people throughout the U.S. while they were experiencing a work hardship.
  • Connection Protection is just one way Visible gives back to the community it serves as part of the brand's mission to change wireless for the better.
  • **All data derived from an Empower Work survey of 120 Connection Protection participants, conducted between October 23-27, 2023.

HARD MTN DEW® WILL PAY FOR YOUR WEDDING - WITH A CATCH: ONLY WEDDING CRASHERS ARE INVITED

Retrieved on: 
Tuesday, October 3, 2023
Travel, Friends, MTN, Crasher, HARD, Love, Imagination, Table

BOSTON, Oct. 3, 2023 /PRNewswire/ -- HARD MTN DEW® is celebrating peak fall wedding season by announcing a ridiculous, once-in-a-lifetime giveaway: an all-expenses-paid wedding for one lucky couple courtesy of the brand. The catch? The only people who can attend are wedding crashers. That's right, HARD MTN DEW is throwing the ultimate wedding bash in Knoxville, Tenn. – the birth state of MTN DEW – and everyone's invited.

Key Points: 
  • That's right, HARD MTN DEW is throwing the ultimate wedding bash in Knoxville, Tenn. – the birth state of MTN DEW – and everyone's invited.
  • HARD MTN DEW is no stranger to strange nuptials, having married a fan to a can in 2022.
  • "HARD MTN DEW fans continue to impress us with just how wildly passionate they are," said Erica Taylor, senior brand director for HARD MTN DEW.
  • For fans who have always dreamed of crashing a wedding and want to attend the HARD MTN DEW Wedding Crashers Wedding in Knoxville, visit our Eventbrite for more details.

Playboy Spirits Launches PLAY HARD Vodka Seltzer

Retrieved on: 
Wednesday, September 20, 2023
Playboy, RTD, Culture, Fruit, Individual, ABV, Generation Z, Alcopop, Creativity, PLAY, Collection, HARD, SIP, Century, PLBY Group, Hard seltzer, Liquor, Nightclub

CHICAGO, Sept. 20, 2023 /PRNewswire/ -- Playboy Spirits, a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announces the highly anticipated launch of PLAY HARD – a premium line of vodka seltzers. PLAY HARD Seltzers, Playboy Spirits' newest addition to their alcohol beverage portfolio, is a refreshing new entrant to the RTD category with a focus on unique flavors, natural ingredients, low calories and stand out packaging featuring iconic artwork by Andy Warhol.

Key Points: 
  • CHICAGO, Sept. 20, 2023 /PRNewswire/ -- Playboy Spirits, a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announces the highly anticipated launch of PLAY HARD – a premium line of vodka seltzers.
  • "Playboy Spirits welcomes a new generation as we unveil the next chapter in hard seltzers with PLAY HARD—designed for those who seek great flavor, premium quality, and style," said Marc Bushala, CEO of Playboy Spirits and SIP.
  • PLAY HARD celebrates self-expression and a nod to those who like to play hard and have fun."
  • "The launch of PLAY HARD is a beautiful intersection of art, culture and content," said Devon Belter, Global Brand Director of PLAY HARD.