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National Advertising Review Board Recommends CoStar Group Discontinue Apartments.com Claim "The Most Popular Place to Find a Place"

Retrieved on:

Wednesday, August 24, 2022

Phrase, Advertising, View, Council, CoStar Group, Inc. v. LoopNet, Inc., CoStar Group, NAD, Multimedia, Public sector, CARU, Privacy, Compliance, Logie Award for Most Popular Comedy Program, Better Business Bureau, Industry, Property management, Online shopping

NEW YORK, Aug. 24, 2022 /PRNewswire/ -- A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, recommended that CoStar Group, Inc. discontinue the claim "The Most Popular Place to Find a Place" and that it modify certain advertising to make clear that it is directed only to the rental market.

Key Points:

NEW YORK, Aug. 24, 2022 /PRNewswire/ -- A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, recommended that CoStar Group, Inc. discontinue the claim "The Most Popular Place to Find a Place" and that it modify certain advertising to make clear that it is directed only to the rental market.
CoStar Group had agreed to comply with NAD's ruling but appealed NAD's decision on certain issues ( Case No.
CoStar Group stated that while it respectfully disagrees with the panel's ultimate conclusions, it will accept all of the panel's recommendations.
The National Advertising Review Board(NARB)is the appellate body for BBB National Programs' advertising self-regulatory programs.

Children's Advertising Review Unit Issues Compliance Warning for Child-Directed Advertising in the Metaverse

Retrieved on:

Tuesday, August 23, 2022

MCLEAN, Va., Aug. 23, 2022 /PRNewswire/ -- BBB National Programs' Children's Advertising Review Unit (CARU) today issued a new compliance warning regarding the application of CARU's Self-Regulatory Guidelines for Children's Advertising to advertising practices directed to children in the metaverse.

Key Points:

MCLEAN, Va., Aug. 23, 2022 /PRNewswire/ -- BBB National Programs' Children's Advertising Review Unit (CARU) today issued a new compliance warning regarding the application of CARU's Self-Regulatory Guidelines for Children's Advertising to advertising practices directed to children in the metaverse.
CARU's Advertising Guidelines are widely recognized industry standards designed to assure that advertising directed to children is not deceptive, unfair, or inappropriate for its intended audience.
Per CARU's Advertising Guidelines, advertising directed to children cannot use manipulative tactics to induce children to view or interact with advertising or make in-game purchases.
In this compliance warning, CARU alerts industry to its enforcement priorities regarding advertising in the metaverse, as well as in augmented and virtual reality worlds.

National Advertising Division Recommends T-Mobile Discontinue Claims that Consumers Can "Save Up to 50%" with T-Mobile Home Internet

Retrieved on:

Thursday, August 18, 2022

In the challenged television commercial, a computer screen is shown on which the words "Save Up to 50% vs. National FCC Broadband Rate Benchmark" were written.

Key Points:

In the challenged television commercial, a computer screen is shown on which the words "Save Up to 50% vs. National FCC Broadband Rate Benchmark" were written.
"Save Up to 50%" was written in bold lettering and the comparison to the FCC Broadband Rate Benchmark appeared in smaller font underneath.
It reads: "vs. National FCC Rate Benchmark."
About BBB National Programs:BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.

National Advertising Division Finds T-Mobile Home Internet Availability Claim Supported, but Recommends "Save Up to 50%" Claim be Discontinued

Retrieved on:

Thursday, August 18, 2022

NAD concluded that T-HINT service is now more available than unavailable to U.S. consumers nationally.

Key Points:

NAD concluded that T-HINT service is now more available than unavailable to U.S. consumers nationally.
In the challenged television commercial, a computer screen is shown on which the words "Save Up to 50% vs. National FCC Broadband Rate Benchmark" were written.
"Save Up to 50%" was written in bold lettering and the comparison to the FCC Broadband Rate Benchmark appears in smaller font underneath.
About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.

National Advertising Division Finds Certain Claims for Shark Vertex Supported; Recommends Other Vertex and Navigator Pet Pro Vacuum Claims Be Discontinued

Retrieved on:

Tuesday, August 16, 2022

NEW YORK, Aug. 16, 2022 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs determined that certain "no hair wrap" claims made by SharkNinja Operating, LLC for its Shark Vertex corded vacuum and Vertex Lightweight cordless stick vacuum were supported.

Key Points:

NEW YORK, Aug. 16, 2022 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs determined that certain "no hair wrap" claims made by SharkNinja Operating, LLC for its Shark Vertex corded vacuum and Vertex Lightweight cordless stick vacuum were supported.
NAD recommended that Shark discontinue other "no hair wrap" claims for its Vertex vacuums and discontinue or modify certain "no hair wrap" claims for its Navigator Pet Pro vacuum.
NAD also recommended that Shark discontinue claims related to the superior hair pick-up ability of Vertex vacuums and the ability of the Vertex corded vacuum to pick up all debris in a single pass.
However, NAD recommended that these claims be discontinued regarding Shark's Navigator vacuum because NAD found that Shark's Navigator testing did not test the brushroll under all conditions covered by the claims.

NAD Finds Verizon 5G Ultra Wideband Expansion Claim Supported; Recommends 5G Ultra Wideband "Most Reliable" Claim be Discontinued

Retrieved on:

Thursday, August 11, 2022

However, NAD recommended that Verizon discontinue the "most reliable" claim when referring to the 5G Ultra Wideband network.

Key Points:

However, NAD recommended that Verizon discontinue the "most reliable" claim when referring to the 5G Ultra Wideband network.
In January 2022, however, Verizon expanded the 5G Ultra Wideband brand to include its mid-band or "c-band" network.
Verizon then launched an advertising campaign promoting the inclusion of c-band to increase coverage of its 5G Ultra Wideband service.
The RootMetrics analysis applies to the entire Verizon network (including 4G LTE and 5G Nationwide), not just 5G Ultra Wideband.

Moose Toys Discontinues its Fail Fix Dolls Advertising to Comply with Children's Advertising Review Unit Guidelines on Negative Social Stereotypes

Retrieved on:

Wednesday, August 10, 2022

CARU recommended that the advertiser modify its advertising, but Moose Toys informed CARU that it has discontinued marketing the dolls and agreed to remove all remaining advertising for them.

Key Points:

CARU recommended that the advertiser modify its advertising, but Moose Toys informed CARU that it has discontinued marketing the dolls and agreed to remove all remaining advertising for them.
The Fail Fix Doll advertisements in question came to CARU's attention through its routine monitoring of child-directed advertising in the marketplace.
In Moose Toy advertisements and product packaging for Fail Fix Dolls, audio and visual elements depict a distraught animated doll with failed hair and makeup attempts.
Moose Toys has removed advertising for Fail Fix Dolls from the Moose Toys website and YouTube and is in the process of removing the challenged advertising from other platforms.

National Advertising Division Recommends SmileDirectClub Discontinue Comparative "2X Whiter" and "2X Faster" Whitening Strips Claims

Retrieved on:

Thursday, August 4, 2022

Multimedia, Association of National Advertisers, Better Business Bureau, NAD, LLC, SDC, Crest Whitestrips, Council, Privacy, SmileDirectClub, CARU, Time, Advertising, Dietary supplement

NEW YORK, Aug. 4, 2022 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs recommended that SmileDirectClub, LLC (SDC) discontinue claims that its Fast-Dissolving Whitening Strips:

Key Points:

NEW YORK, Aug. 4, 2022 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs recommended that SmileDirectClub, LLC (SDC) discontinue claims that its Fast-Dissolving Whitening Strips:
These claims were challenged by Proctor & Gamble Company, maker of a variety of Crest Whitestrips products.
Further, NAD determined that, in context, the challenged "2X faster" claim conveys a message that SDC's Fast-Dissolving Whitening Strips offer similar whitening outcomes in less time.
About BBB National Programs:BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.
About the National Advertising Division:TheNational Advertising Division (NAD) of BBB National Programsprovidesindependent self-regulationand dispute resolution services,guidingthe truthfulness of advertising across the U.S. NADreviews national advertising in all media and its decisions set consistent standards foradvertisingtruth and accuracy, delivering meaningful protection toconsumersand leveling the playing field for business.

Children's Advertising Review Unit Finds Firefly Games in Violation of COPPA and CARU's Advertising and Privacy Guidelines; Company Agrees to Corrective Actions

Retrieved on:

Tuesday, August 2, 2022

Room Makeover app, in violation of the Children's Online Privacy Protection Act (COPPA) and CARU's Self-Regulatory Guidelines for Advertising and for Children's Online Privacy Protection.

Key Points:

Room Makeover app, in violation of the Children's Online Privacy Protection Act (COPPA) and CARU's Self-Regulatory Guidelines for Advertising and for Children's Online Privacy Protection.
content, CARU determined that the Firefly Games app was a "mixed audience" child-directed app and as such is subject to COPPA and CARU's Guidelines.
Not only were the policies inconsistent with Firefly Games' actual practices, but they conflicted with one another in important respects.
Firefly Games collected coarse geolocation information, rather than precise geolocation information covered by COPPA, but that was not clear from its privacy policies.

National Advertising Division Finds SmileDirectClub "60% Less Than Invisalign" Claim Supported with Modifications

Retrieved on:

Thursday, July 21, 2022

Therefore, NAD recommended SmileDirectClub (SDC) modify the claim to clearly and conspicuously disclose that SDC aligners do not correct the same range of issues that might be addressed with Invisalign.

Key Points:

Therefore, NAD recommended SmileDirectClub (SDC) modify the claim to clearly and conspicuously disclose that SDC aligners do not correct the same range of issues that might be addressed with Invisalign.
The claim at issue, which appeared on several of SDC's webpages, was challenged by Align Technology, Inc., maker of Invisalign clear aligners.
About BBB National Programs:BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.
About the National Advertising Division:TheNational Advertising Division (NAD) of BBB National Programsprovidesindependent self-regulationand dispute resolution services,guidingthe truthfulness of advertising across the U.S. NADreviews national advertising in all media and its decisions set consistent standards foradvertisingtruth and accuracy, delivering meaningful protection toconsumersand leveling the playing field for business.