Dove and Nike Team Up to Launch BODY CONFIDENT SPORT, a First-of-its-Kind Online Coaching Program to Help Build Body Confidence in Girls Globally
ENGLEWOOD CLIFFS, N.J., Oct. 24, 2023 /PRNewswire/ -- Girls who participate in physical activity – and stay with it through adolescence – are more likely to have higher body confidence and experience benefits throughout their lives. However, NEW research from Dove and Nike reveals 45% of teenage girls globally drop out of sports - at twice the rate of boys - with low body confidence as the biggest driver.
- However, NEW research from Dove and Nike reveals 45% of teenage girls globally drop out of sports - at twice the rate of boys - with low body confidence as the biggest driver.
- For the first time ever, Dove – the world's largest provider of self-esteem and body confidence education – has teamed up with Nike – the biggest champion of athletes and sports – to launch the Body Confident Sport online coaching program.
- Body Confident Sport is a first-of-its-kind, scientifically-proven set of coaching tools to build body confidence in 11–17-year-old girls.
- According to the new findings from Dove and Nike, the sports environment impacts girls' body confidence and self-esteem:
51% of girls dropping out were told that they are not good enough.