UFC

Play Caller Launches on Chiliz Chain to Fuel Rewards Ecosystem and International Expansion

Retrieved on: 
Thursday, February 29, 2024

PALO ALTO, Calif., Feb. 29, 2024 /PRNewswire-PRWeb/ -- Play Caller, the industry's first social in-game, in-play micro-fantasy sports technology platform, announced today that it has launched on the Chiliz Chain offering a unique rewards ecosystem to its community. Known as the sports blockchain, Chiliz Chain is the first layer-1 protocol specifically designed to meet the needs of the sports and entertainment industries. Play Caller completed its launch on the Chiliz Chain during All-Star Weekend with its first Chiliz rewards transactions being completed during last Friday's United States pro basketball games.

Key Points: 
  • Play Caller's strategic partnership with SportFi pioneer and web3 leader Chiliz enables innovative in-game, in-play micro-fantasy sports technology platform's rewards ecosystem, accelerating international growth.
  • PALO ALTO, Calif., Feb. 29, 2024 /PRNewswire-PRWeb/ -- Play Caller , the industry's first social in-game, in-play micro-fantasy sports technology platform, announced today that it has launched on the Chiliz Chain offering a unique rewards ecosystem to its community.
  • Play Caller completed its launch on the Chiliz Chain during All-Star Weekend with its first Chiliz rewards transactions being completed during last Friday's United States pro basketball games.
  • "The launch of Play Caller on the Chiliz Chain exemplifies the power of innovation in the sports and entertainment industries," said Alex Dreyfus, CEO of Chiliz and Socios.com.

STAKE.COM NAMED BY UFC® AS OFFICIAL PARTNER IN ASIA

Retrieved on: 
Tuesday, February 20, 2024

"UFC prides itself on being innovators, and Stake is a unique way for fans to experience the action and excitement of UFC."

Key Points: 
  • "UFC prides itself on being innovators, and Stake is a unique way for fans to experience the action and excitement of UFC."
  • Stake has made its name for itself with an unprecedented 45 billion sports gaming bets processed in just 3 years.
  • Elite odds, exciting promotions, instant withdrawals and a leading social experience has been the catalyst for their fast rise.
  • The Sauber F1 team has been rebranded as the Stake F1 Team, named after the online gambling giant, after parting ways with Alfa Romeo at the end of 2023.

Global #1 VIP Crypto Casino Lucky Block Partners With MMA Legend Michael Bisping

Retrieved on: 
Saturday, February 17, 2024

Through securing this sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.

Key Points: 
  • Through securing this sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.
  • Together, Lucky Block and Michael Bisping are bridging the gap between traditional sports and the burgeoning world of crypto-based betting.
  • With the Bisping tie-up, Lucky Block is positioning itself as the global leading sportsbook and crypto casino.
  • As the world's #1 VIP crypto casino, Lucky Block just recently increased its maximum bet limits tenfold, making Lucky Block the #1 destination for even the most demanding high-stakes players.

Global #1 VIP Crypto Casino Lucky Block Partners With MMA Legend Michael Bisping

Retrieved on: 
Saturday, February 17, 2024

Through securing this sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.

Key Points: 
  • Through securing this sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.
  • Together, Lucky Block and Michael Bisping are bridging the gap between traditional sports and the burgeoning world of crypto-based betting.
  • With the Bisping tie-up, Lucky Block is positioning itself as the global leading sportsbook and crypto casino.
  • As the world's #1 VIP crypto casino, Lucky Block just recently increased its maximum bet limits tenfold, making Lucky Block the #1 destination for even the most demanding high-stakes players.

Monster Energy Returns To Street League Skateboarding With a New Multi-Year Partnership Agreement

Retrieved on: 
Thursday, February 15, 2024

LAS VEGAS, Feb. 15, 2024 /PRNewswire-PRWeb/ -- Street League Skateboarding (SLS) and Monster Energy announced a multi-year partnership agreement today. Monster Energy, a foundational partner of the global skateboarding competition series since its inception in 2010, returns to SLS with excitement over the growth of the league, especially the expanded season and new formats.

Key Points: 
  • Street League Skateboarding (SLS) and Monster Energy announced a multi-year partnership agreement today.
  • LAS VEGAS, Feb. 15, 2024 /PRNewswire-PRWeb/ -- Street League Skateboarding (SLS) and Monster Energy announced a multi-year partnership agreement today.
  • Monster Energy is stoked to support the future of SLS and skateboarding with this renewed partnership," said Mitch Covington, SVP of Sports Marketing at Monster Energy.
  • For more Street League Skateboarding news, including updates on the Championship Tour, go to http://www.streetleague.com and follow Street League Skateboarding on Instagram and Facebook.

UFC® and Black Rifle Coffee Company Announce Multi-Year Live Event Marketing Partnership

Retrieved on: 
Tuesday, February 13, 2024

UFC®, the world’s premier mixed martial arts organization and Black Rifle Coffee Company (NYSE: BRCC) (“BRCC”), a rapidly-growing, mission-driven premium coffee company founded to support veterans, active-duty military, and first responders, today announced a new multi-year marketing partnership.

Key Points: 
  • UFC®, the world’s premier mixed martial arts organization and Black Rifle Coffee Company (NYSE: BRCC) (“BRCC”), a rapidly-growing, mission-driven premium coffee company founded to support veterans, active-duty military, and first responders, today announced a new multi-year marketing partnership.
  • “As I’ve gotten to know the team at Black Rifle Coffee Company, I’ve come to respect how they’ve built their business and the values they stand for,” said UFC CEO Dana White.
  • “We are immensely proud and excited to announce our partnership with UFC.
  • The Black Rifle Coffee Crowd Meter will be implemented at every UFC arena show in the U.S. and will measure, in decibels, the volume of the crowd.

Stagwell (STGW) Agencies 72andSunny, Allison, Anomaly, Colle McVoy, Doner, HUNTER, KWT Global and Team Epiphany Drive Big Game Moments On and Off the Field

Retrieved on: 
Monday, February 12, 2024

NEW YORK and LAS VEGAS, Feb. 12, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is proud to represent six national in-game advertisements in this year's Super Bowl LVIII, for clients including Bud Light, Budweiser, E*Trade, National Football League (NFL), Paramount+ and United Airlines. Additionally, several Stagwell agencies led Big Game activations on the ground for brands including Don Julio, Grand Marnier, and Lovesac.

Key Points: 
  • Additionally, several Stagwell agencies led Big Game activations on the ground for brands including Don Julio, Grand Marnier, and Lovesac.
  • "Once again, our agencies have delivered and supported Big Game spots with Big C creative thinking," said Stagwell Chairman and CEO Mark Penn.
  • I look forward to Stagwell continuing to drive special moments like these as we prepare to host Sport Beach, our flagship activation at Cannes Lions 2024, this June."
  • Ally Financial " Saving for that Ad " – With Anomaly's help, Ally aired a 30-second spot on Paramount+ during the Big Game.

PROFESSIONAL FIGHTERS LEAGUE EXPANDS PARTNERSHIP WITH TORNEOS AND DIRECTV FOR LATIN AMERICA

Retrieved on: 
Monday, February 12, 2024

NEW YORK, Feb. 12, 2024 /PRNewswire/ -- The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced an expanded multi-year partnership with Torneos, a leading company in generating sports related content. Under the deal, DIRECTV will continue to serve as the exclusive PFL media partner in Latin America.

Key Points: 
  • Under the deal, DIRECTV will continue to serve as the exclusive PFL media partner in Latin America.
  • "The Professional Fighters League is proud to expand our partnership with Torneos and DIRECTV, our exclusive media partner in Latin America," said PFL CEO Peter Murray.
  • "We are thrilled to expand our partnership with PFL and continue bringing to Latin America first-class fighting events and content," added Santiago Sluzewski Monti, Regional Rights and Commercial Director of Torneos.
  • PFL is primetime on ESPN/ESPN+ in the U.S. and is broadcast and streamed in 150 countries with 20 premium media distribution partners.

Midwest Cards Announces Preorder and UFC 300 VIP Giveaway for the Launch of 2024 Topps Chrome UFC Trading Cards

Retrieved on: 
Wednesday, February 7, 2024

COLUMBUS, Ohio, Feb. 7, 2024 /PRNewswire-PRWeb/ -- Midwest Cards announces a UFC 300 VIP Experience giveaway valued at $25,000 for the new release of 2024 Topps Chrome UFC trading cards.

Key Points: 
  • Chuck Filek, a spokesperson for Midwest Cards: "We are beyond thrilled for the launch of 2024 Topps Chrome UFC.
  • The highly anticipated return of UFC trading cards with Fanatics Collectibles will launch with the new release of 2024 Topps Chrome UFC.
  • The reintroduction of Topps UFC trading cards signifies a pivotal moment in the sports collectibles industry and marks a renewed partnership between Topps and UFC.
  • Chuck Filek , a spokesperson for Midwest Cards, expresses the excitement surrounding this launch: "We are beyond thrilled for the launch of 2024 Topps Chrome UFC.

BingX Partners with UFC Fighters Junyong Park and Da Woon Jung

Retrieved on: 
Wednesday, February 7, 2024

SINGAPORE, Feb. 7, 2024 /PRNewswire/ -- In an exciting expansion into combat sports, the global leading cryptocurrency exchange BingX has announced a partnership with renowned Ultimate Fighting Championship (UFC) fighters Junyong Park and Da Woon Jung.

Key Points: 
  • SINGAPORE, Feb. 7, 2024 /PRNewswire/ -- In an exciting expansion into combat sports, the global leading cryptocurrency exchange BingX has announced a partnership with renowned Ultimate Fighting Championship (UFC) fighters Junyong Park and Da Woon Jung.
  • Da Woon Jung, also from South Korea, is the former HEAT Light Heavyweight Champion.
  • This spirit finds a parallel in the journeys of Junyong Park and Da Woon Jung, fighters who carve their own path at the UFC.
  • It took Junyong Park and Da Woon Jung years to stand in the Octagon, which is not their endpoint but another start.