QUICKPLAY PARTNERS WITH SAUDI TELECOM COMPANY TO LAUNCH "BITS"
TORONTO, March 12, 2024 /PRNewswire/ -- Quickplay, a global leading OTT video platform for true personalization and user engagement, announced today its partnership with Saudi Telecom Company (STC) to launch "Bits," a short-form video content platform tailored to the rapidly-developing Saudi market. The agreement marks Quickplay's expansion into EMEA, continuing the company's growth across the global digital streaming landscape and building on Quickplay's existing collaboration with Google Cloud.
- A new era of short-form, AI-powered video content designed to redefine the Saudi market
TORONTO, March 12, 2024 /PRNewswire/ -- Quickplay, a global leading OTT video platform for true personalization and user engagement, announced today its partnership with Saudi Telecom Company (STC) to launch "Bits," a short-form video content platform tailored to the rapidly-developing Saudi market. - Designed to address Saudi Arabia's widespread use of short-form video apps like TikTok, the Bits platform will cater to a tech-savvy audience eager for fresh and engaging content.
- "The launch of Bits is a transformative moment for digital content delivery in the Middle East," said Wim Ponnet , President, EMEA of Quickplay.
- "The collaboration between Quickplay and Saudi Telecom Company represents a new chapter in digital content delivery in the Middle East," said Bader Almadi, General Manager, Saudi Arabia, Google Cloud.