Nissan thrills sports fans with first in-culture, in-language Latino ‘big game’ experience
Nissan and TelevisaUnivision, the world’s leading Spanish-language media and content company, are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game.
- Nissan and TelevisaUnivision, the world’s leading Spanish-language media and content company, are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game.
- With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and culture unite.
- The ad retells the story of Hernandez as he embarks on a dramatic and unexpected adventure while test-driving the latest Nissan Pathfinder.
- From the dealership to the mountains, desert and beach, Hernandez and a Nissan salesperson pick up different family members.