SOTI Research Finds Retailers Must Master Hybrid Shopping Experiences to Meet Consumer Expectations
Retrieved on:
Wednesday, January 11, 2023
Consumers are now looking for retailers to accommodate their personalized shopping preferences, both online and in-store.
Key Points:
- Consumers are now looking for retailers to accommodate their personalized shopping preferences, both online and in-store.
- According to SOTI’s new global research report The Tech Effect: Strengthening the Omnichannel to Meet Consumer Demands , retailers that do not leverage technology to enhance online and in-store shopping experiences risk losing consumers to competitors quicker than in previous years.
- While emphasizing the strength of e-commerce, the research confirms a consistent leaning towards a hybrid shopping model.
- In this hybrid shopping model, consumers are looking for retailers to offer enhanced and more personalized experiences.