Triton Digital Partners With ID5 to Enhance Audio Targeting
Triton Digital , the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its partnership with ID5 , the market-leading identity provider for digital advertising, to introduce rich audience data to Triton’s Audio Marketplace.
- Triton Digital , the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its partnership with ID5 , the market-leading identity provider for digital advertising, to introduce rich audience data to Triton’s Audio Marketplace.
- Through its new product, Identity Enrichment, Triton Digital customers will be able to leverage the identifiers provided by ID5 to enrich audio listener profiles with more detailed and accurate information.
- “At ARN, our partnership with Triton Digital and ID5 signifies a pivotal moment in audio advertising.
- “Providing access to these listener profiles, supported by rich data, will enhance the value of the inventory available in the Triton Digital Audio Marketplace.