Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media
The book explores tech transformation in media, including Professional Audio Visual (Pro AV), on-premise and in-store media.
- The book explores tech transformation in media, including Professional Audio Visual (Pro AV), on-premise and in-store media.
- It provides a comprehensive guide for the Pro AV hardware and software sectors, as well as marketers, media owners, and investors who want to comprehend and capitalize on the rapidly evolving and highly profitable Pro AV and Digital Out of Home (DOOH) media industries.
- The book also explores the challenges and opportunities the Pro AV and DOOH media sectors each face in the wake of the COVID-19 pandemic, which has accelerated the adoption of digital communication and increased the demand for Pro AV.
- “Digital Sign Language is a must-read for anyone who wants to learn how to thrive in the new era of Pro AV and Out of Home media,” Boidman said.